A Beginner’s Guide
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Learn pay-per-click marketing for free with WordStream.
Free guide

Lessons:
Free guide

Lessons:
Free guide

Lessons:
Explore Topics & Terms:
Explore Topics & Terms:
Explore Topics & Terms:
PPC University is a free PPC marketing course brought to you by the PPC experts at WordStream. Also known as pay-per-click marketing or paid search advertising, PPC is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners (and even the pros!).
That’s why we created PPC U: an organized, manageable framework of PPC courses to teach you what you need to know—from the basics to the more advanced strategies—to effectively advertise on both search engines and social media.
If you’re just getting started with PPC training or have a little brushing up to do, PPC U is for you. It’s like going to school for a PPC education — you’ll have expert guidance the whole way through.
The time to get up to speed on PPC 101 is now!

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