On this page, you can find School-branded logos and recruitment materials. In addition to the materials listed below, the Communications and Advancement team is here to assist you with your communication and marketing needs.
Our office can help develop strategic communication plans to engage internal and external audiences, develop and enhance lifelong philanthropic relationships, and increase the awareness and visibility of our academic programs and service units.
Contact Communications and Advancement to discuss how we can support your program or department.
Ready to use PDF files about the School of Education. Department-specific materials are available in department sections below.
Downloadable plug-and-play templates let you create your own promotional materials. All downloads are in Adobe Illustrator or InDesign formats. Some experience with Adobe Creative Suite is required.
 

Social Media Guidelines: There are several considerations to starting and maintaining a successful social media account. Review the guidelines to determine if social media is right for you, what platforms are the best fit, and how to create content and measure success.
Video Production Guide: This guide will help you consider all aspects of communication to make an informed decision before producing a video. Once you have chosen video as the optimal communications channel, the guide provides you with training and resources to produce your video.
Content Brief Template: The content brief template will help you craft effective messages tailored to your target audience.
Editorial Calendar Template: Use the editorial calendar template to plan and schedule all your communications across all channels including emails, web content, and social media.
Style Guide: Make sure to follow the School of Education Style Guide in all of your content across all channels.
Photo Library: School of Education photo library
Student Decision-Making Process: In April 2020, Communications and Advancement conducted exhaustive research into how students research and choose colleges. This presentation contains key insights from the research, including how COVID has influenced the process.
Brand & Visual Identity: Resource for brand colors, elements, fonts, logo usage, and other branding guidelines.
Inclusive Communication Guide: Best practices for creating inclusive communications.
Make it Accessible: Guidelines and requirements to ensure websites, emails, and other media are accessible.
Editorial Style Guide: Editorial guidelines for writing copy, use as complement to the school style guide.
Photo Library: Campus photo library
Graduate School Recruitment Tool Kits: Pre-application | Post-application
Printed Resources
Need something not listed on this page? Please contact Communications and Advancement to discuss your marketing and recruitment needs.
Website feedback, questions or accessibility issues: web@comms.education.wisc.edu.
Learn more about accessibility at UW–Madison.
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