Amperity, the leading AI-powered customer data platform (CDP) for enterprise brands, today announced that it has been recognised as a “Customer Data Activation Leader” in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.

Snowflake’s data-backed report identifies the best-of-breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analysing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified ten technology categories that organisations consider when building their marketing data stacks. The extensive research reflects how customers are adopting solutions from a rapidly-changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy-enhancing technologies, and the heig