Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announced that more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.

Since its launch in May 2023, Amperity for Paid Media has used industry-leading ad connectors and first-party data to deliver more than 11 billion unified customer profiles each day. These are delivered to the ad platforms of Amperity customers, across a range of industries, including retail, quick-serve restaurants (QSR), consumer packaged goods (CPG), travel and hospitality, sports teams and leagues, and financial services.

Marketers and digital agencies continue to struggle to find a way to measure digital and in-store transactions to deliver highly personalized campaigns and optimize their budget spend – which is where Amperity excels. Brands using Amperity for paid media are experiencing the following results:

• 3X conversion rate using unified customer profile lookalike audiences over third-party audiences
• 85%+ match rate across major ad platforms
• 30% onboarding savings
• 5x increase in RO
  

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