AI & Big Data Expo: Integração ética de IA e tendências futuras

Grace Zheng, Data Analyst at Canon and Founder of Kosh Duo, recently sat down for an interview with AI News during AI & Big Data Expo Global to discuss integrating AI ethically as well as provide her insights around future trends. 

Zheng first explained how over a decade working in digital marketing and e-commerce sparked her interest more recently in data analytics and artificial intelligence as machine learning has become hugely popular.

At Canon, Zheng’s team focuses on ethically integrating AI into business by first mapping current and potential AI applications across areas like marketing and e-commerce. They then analyse and assess risks to ensure compliance with regulations.

Canon is actively mapping out AI applications and assessing risks, as Grace explained, “to align with regulations such as the EU legislations.”

As founder of Kosh Duo, Zheng also provides coaching to help businesses scale up through the use of AI marketing and data-driven approaches. She coaches professionals on achieving greater recognition and rewards by leveraging AI tools as well.

A key challenge she encounters is misunderstandings around what AI truly means – many conflate it solely with chatbots like ChatGPT rather than appreciating