Founded in 1898 as the first institution to focus on cancer research, Roswell Park set the standard for today’s multidisciplinary approach to the highest quality cancer care.
Roswell Park makes fundamental contributions to reducing the global cancer burden and sets itself apart as a leader in transplant and cellular therapies, robotic surgery training programs, personalized medicine, cancer vaccines and immunotherapy.
To eliminate cancer’s grip on humanity by unlocking its secrets through personalized approaches and unleashing the healing power of hope.
We will do this by:
To free our world from the fear, pain and loss due to cancer — one act of compassion, one breakthrough discovery, one life-changing therapy at a time — until cancer is gone.
Core values reflect what is most true and important to us as an organization.
These are values that have shaped us and will continue to – they do not change given circumstances or time but rather are consistent throughout our mission areas. Roswell Park is a special place to work and the staff and faculty who live these values have made it so. These values will guide and power our personal and collective actions and enable future successes on behalf of individuals and the world.
We are driven to provide care that cures and comforts, research that informs the world, and education that enlightens and enables future generations. We proudly stand on our rich history and use it as a platform from which to embrace discovery and change.
We are committed to making each decision, whether related to patient care, research, education or administration, based on standards that are thoughtful, informed, honest, transparent when appropriate and always respectful of privacy.
We value and encourage the viewpoints and constructive opinions of all people and disciplines and recognize that all contributions strengthen the results we achieve, the value we provide, the actions we take and the team we strive to be.
We are devoted to achieving extraordinary progress on behalf of those we serve; patients and families who come to us during times of great need, scientists and clinicians who wish to collaborate, students seeking education, the science of cancer that awaits our contributions, and the community that deserves strong stewardship and economic leadership.
We are enriched by the diverse cultures, needs, and expectations of our coworkers and of the communities we serve. It is our privilege and responsibility to appreciate these differences as we establish research goals, develop care plans, and interact with one another.
The following guidelines outline the proper use of the company’s name and how to properly refer to it in written form.
The official center name is Roswell Park Comprehensive Cancer Center which should be used for official and professional documentation.
The center is more commonly referred to as Roswell Park, which is how the center should be named in copy. This is the only alternative to the full name — acronyms or abbreviations, such as Roswell, RPCC or RPCI (Roswell Park Cancer Institute) should NOT be used to refer to the center.
“Unleashing the Healing Power of Hope.”
Mainly used in stationary. Does not always need to be used. For logo usage guidelines see Section 8: Logo Treatment
OUR LOGO: Any use of the Roswell Park logo must be approved by the Creative Services Department at Roswell Park by contacting 716-845-3255.
1. Full Color on White
2. Black on White
3. Blue & Black (or White) on Color
If the Background color is light enough, use either one of these logos
4. Reversed Out on Color
If the Background color is dark, use the reversed out logo only
All forms of the Roswell Park logo must have a designated amount of clear space on all sides unoccupied by other elements. This is to ensure the logo’s visual clarity and effectiveness.
The margin of clear space should be equivalent to the height of the ‘R’ at a minimum. This area of separation is a minimum and should be increased whenever possible.
The logo can be used in various sizes, but should never be unreadable. If the space only allows for a small version of the logo and the words “Comprehensive Cancer Center” become unreadable you may use the following options as alternatives.
Option 1.
Option 2.
The logo must be used as is should not be altered in any way.
This means that you must not:
Change the logo’s orientation or rotation.
Disproportionately scale or resize the logo.
Change the logo’s colors.
Display the logo in a configuration not previously specified.
Make alterations to the logo’s text.
Add special effects to the logo.
Add an outline to the logo or display the logo as an outline.
Use the logo on top of busy photography.
Display other elements within the logo’s designated clear space.
Crop the logo in any way.
Use the burst icon on its own.
Fade the logo using transparency.
The designated typeface for Roswell Park in the Roswell Park logo is Minion Pro Regular and is in all caps. The designated typeface for Comprehensive Cancer Center is Bernina Sans Condensed Semibold also in all caps. The tagline is written in CapitoliumNews2-SemiBoldItalic. All fonts are available in Adobe Typekit.
Headlines:
1: Tungsten Family (usually bold). Google web alternative Oswald
Subheads and small amounts of copy:
2: Forza Family (usually book or medium). Google web alternative Mina.
For large amounts of copy, use a simple san serif font such as:
Our company colors are professional, soothing and modern, expressing who we are.
Our main logo color is a deep bright blue and is referred to as “Roswell Blue”. The Roswell Blue is accompanied by 100% black text.
100, 68, 4, 0
0, 93, 166
#0055B8
0, 0, 0, 100
0, 0, 0
#000000
As the only National Cancer Institute-designated comprehensive cancer center in Western and Upstate New York, Roswell Park is improving cancer patient care in our region by incorporating national best practices and quality standards throughout its network. We believe that all patients should have access to the latest technology, the most innovative therapies, and the expertise of the most experienced cancer teams.
Any use of the Roswell Park Care Network logos must be approved by the Creative Services department at Roswell Park. Contact Hillary Banas at Hillary.Banas@RoswellPark.org for logo files and approval.
Care Network locations are branded as follows.
Any use of Roswell Park video graphics must be approved by the Creative Services department at Roswell Park by contacting the Creative Services Department at 716-845-3255.
Corporate
Feature
Social Media

source