{"id":10078,"date":"2023-12-07T23:05:47","date_gmt":"2023-12-08T02:05:47","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/"},"modified":"2023-12-07T23:05:47","modified_gmt":"2023-12-08T02:05:47","slug":"ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/","title":{"rendered":"AI &amp; Big Data Expo: desmistificando a IA e vendo al\u00e9m do hype"},"content":{"rendered":"<div style=\"text-align:justify;\">\n<p>In a presentation at <a href=\"https:\/\/www.ai-expo.net\/global\/\">AI &amp; Big Data Expo Global<\/a>, Adam Craven, Director at <a href=\"https:\/\/y-align.com\/\">Y-Align<\/a>, shed light on the practical applications of AI and the pitfalls often overlooked in the hype surrounding it.<\/p>\n<p>Craven \u2014 with an extensive background in engineering and leadership roles at McKinsey &amp; Company, HSBC, Nokia, among others \u2014 shared his experiences as a consultant helping C-level executives navigate the complex landscape of AI adoption. The core message revolved around understanding AI beyond the hype to make informed decisions that align with organisational goals.<\/p>\n<h4 class=\"wp-block-heading\">Breaking down the AI hype<\/h4>\n<p>Craven introduced a systematic approach to demystifying AI, emphasising the need to break down the overarching concept into smaller, manageable components. He outlined key attributes of neural networks, embeddings, and transformers, focusing on large language models as a shared foundation.<\/p>\n<ul>\n<li><strong>Neural networks<\/strong> \u2014 described as probabilistic and adaptable \u2014 form the backbone of AI, mimicking human learning processes.<\/li>\n<li><strong>Embeddings<\/strong> allow computers to navigate between levels of abstraction, somewhat akin to human cognition.<\/li>\n<li><strong>Transformers<\/strong> \u2014 the \u201cattention\u201d mechanism \u2014 are the linchpin of the AI<br \/>\n","protected":false},"excerpt":{"rendered":"<p>In a presentation at AI &amp; Big Data Expo Global, Adam Craven, Director at Y-Align, shed light on the practical applications of AI and the pitfalls often overlooked in the hype surrounding it. Craven \u2014 with an extensive background in engineering and leadership roles at McKinsey &amp; Company, HSBC, Nokia, among others \u2014 shared his&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[67],"class_list":["post-10078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","tag-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI &amp; Big Data Expo: desmistificando a IA e vendo al\u00e9m do hype - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI &amp; Big Data Expo: desmistificando a IA e vendo al\u00e9m do hype\" \/>\n<meta property=\"og:description\" content=\"In a presentation at AI &amp; Big Data Expo Global, Adam Craven, Director at Y-Align, shed light on the practical applications of AI and the pitfalls often overlooked in the hype surrounding it. Craven \u2014 with an extensive background in engineering and leadership roles at McKinsey &amp; Company, HSBC, Nokia, among others \u2014 shared his...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/\" \/>\n<meta property=\"og:site_name\" content=\"4tuneagencia.digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-08T02:05:47+00:00\" \/>\n<meta name=\"author\" content=\"4tune\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"4tune\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/\"},\"author\":{\"name\":\"4tune\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100\"},\"headline\":\"AI &amp; Big Data Expo: desmistificando a IA e vendo al\u00e9m do hype\",\"datePublished\":\"2023-12-08T02:05:47+00:00\",\"dateModified\":\"2023-12-08T02:05:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/\"},\"wordCount\":185,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/12\/wp-header-logo-160.png\",\"keywords\":[\"IA\"],\"articleSection\":[\"Intelig\u00eancia artificial\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/\",\"name\":\"AI &amp; Big Data Expo: desmistificando a IA e vendo al\u00e9m do hype - 4tuneagencia.digital\",\"isPartOf\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/12\/wp-header-logo-160.png\",\"datePublished\":\"2023-12-08T02:05:47+00:00\",\"dateModified\":\"2023-12-08T02:05:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#primaryimage\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/12\/wp-header-logo-160.png\",\"contentUrl\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/12\/wp-header-logo-160.png\",\"width\":1024,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/4tuneagencia.digital\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI &amp; Big Data Expo: desmistificando a IA e vendo al\u00e9m do hype\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#website\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/\",\"name\":\"4tuneagencia.digital\",\"description\":\"Marketing e Web Designer \",\"publisher\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/4tuneagencia.digital\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#organization\",\"name\":\"4tuneagencia.digital\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/09\/novo-logo-e1694954525541.png\",\"contentUrl\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/09\/novo-logo-e1694954525541.png\",\"width\":250,\"height\":250,\"caption\":\"4tuneagencia.digital\"},\"image\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100\",\"name\":\"4tune\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e81e8ea0176022ee4555117aee5e3092bff2a7aaa930134f8023c7d4bc2f1495?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e81e8ea0176022ee4555117aee5e3092bff2a7aaa930134f8023c7d4bc2f1495?s=96&d=mm&r=g\",\"caption\":\"4tune\"},\"sameAs\":[\"http:\/\/4tuneagencia.digital\"],\"url\":\"https:\/\/4tuneagencia.digital\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AI &amp; Big Data Expo: desmistificando a IA e vendo al\u00e9m do hype - 4tuneagencia.digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/","og_locale":"pt_BR","og_type":"article","og_title":"AI &amp; Big Data Expo: desmistificando a IA e vendo al\u00e9m do hype","og_description":"In a presentation at AI &amp; Big Data Expo Global, Adam Craven, Director at Y-Align, shed light on the practical applications of AI and the pitfalls often overlooked in the hype surrounding it. Craven \u2014 with an extensive background in engineering and leadership roles at McKinsey &amp; Company, HSBC, Nokia, among others \u2014 shared his...","og_url":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/","og_site_name":"4tuneagencia.digital","article_published_time":"2023-12-08T02:05:47+00:00","author":"4tune","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"4tune","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#article","isPartOf":{"@id":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/"},"author":{"name":"4tune","@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100"},"headline":"AI &amp; Big Data Expo: desmistificando a IA e vendo al\u00e9m do hype","datePublished":"2023-12-08T02:05:47+00:00","dateModified":"2023-12-08T02:05:47+00:00","mainEntityOfPage":{"@id":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/"},"wordCount":185,"commentCount":0,"publisher":{"@id":"https:\/\/4tuneagencia.digital\/blog\/#organization"},"image":{"@id":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#primaryimage"},"thumbnailUrl":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/12\/wp-header-logo-160.png","keywords":["IA"],"articleSection":["Intelig\u00eancia artificial"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/","url":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/","name":"AI &amp; Big Data Expo: desmistificando a IA e vendo al\u00e9m do hype - 4tuneagencia.digital","isPartOf":{"@id":"https:\/\/4tuneagencia.digital\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#primaryimage"},"image":{"@id":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#primaryimage"},"thumbnailUrl":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/12\/wp-header-logo-160.png","datePublished":"2023-12-08T02:05:47+00:00","dateModified":"2023-12-08T02:05:47+00:00","breadcrumb":{"@id":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#primaryimage","url":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/12\/wp-header-logo-160.png","contentUrl":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/12\/wp-header-logo-160.png","width":1024,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/4tuneagencia.digital\/blog\/ai-big-data-expo-desmistificando-a-ia-e-vendo-alem-do-hype\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/4tuneagencia.digital\/blog\/"},{"@type":"ListItem","position":2,"name":"AI &amp; Big Data Expo: desmistificando a IA e vendo al\u00e9m do hype"}]},{"@type":"WebSite","@id":"https:\/\/4tuneagencia.digital\/blog\/#website","url":"https:\/\/4tuneagencia.digital\/blog\/","name":"4tuneagencia.digital","description":"Marketing e Web Designer ","publisher":{"@id":"https:\/\/4tuneagencia.digital\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/4tuneagencia.digital\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/4tuneagencia.digital\/blog\/#organization","name":"4tuneagencia.digital","url":"https:\/\/4tuneagencia.digital\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/09\/novo-logo-e1694954525541.png","contentUrl":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/09\/novo-logo-e1694954525541.png","width":250,"height":250,"caption":"4tuneagencia.digital"},"image":{"@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100","name":"4tune","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e81e8ea0176022ee4555117aee5e3092bff2a7aaa930134f8023c7d4bc2f1495?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e81e8ea0176022ee4555117aee5e3092bff2a7aaa930134f8023c7d4bc2f1495?s=96&d=mm&r=g","caption":"4tune"},"sameAs":["http:\/\/4tuneagencia.digital"],"url":"https:\/\/4tuneagencia.digital\/blog\/author\/admin\/"}]}},"jetpack_featured_media_url":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/12\/wp-header-logo-160.png","_links":{"self":[{"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/posts\/10078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/comments?post=10078"}],"version-history":[{"count":0,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/posts\/10078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/media\/10079"}],"wp:attachment":[{"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/media?parent=10078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/categories?post=10078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/tags?post=10078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}