{"id":10521,"date":"2023-12-18T01:25:43","date_gmt":"2023-12-18T04:25:43","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/google-faz-demissoes-no-waze-apos-fundir-servicos-de-anuncios-infomoney\/"},"modified":"2023-12-18T01:25:43","modified_gmt":"2023-12-18T04:25:43","slug":"google-faz-demissoes-no-waze-apos-fundir-servicos-de-anuncios-infomoney","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/google-faz-demissoes-no-waze-apos-fundir-servicos-de-anuncios-infomoney\/","title":{"rendered":"Google faz demiss\u00f5es no Waze ap\u00f3s fundir servi\u00e7os de an\u00fancios &#8211; InfoMoney"},"content":{"rendered":"<p><a                             href=\"https:\/\/www.infomoney.com.br\/autor\/bloomberg\/\"                             class=\"text-base md:text-lg font-semibold tracking-tight text-wl-action-link hover:text-wl-action-link-hover underline underline-offset-2\">                             Bloomberg                        <\/a>                                                             <br \/>                     <time datetime=\"2023-06-28T10:44:05-03:00\">                         28\/06\/2023 10h44                    <\/time>                                             &bull;                         <time datetime=\"2023-06-28T10:46:10-03:00\">                                 Atualizado 6 meses atr\u00e1s                         <\/time>                                     <br \/>Publicidade<br \/>O Google (<a href=\"https:\/\/www.infomoney.com.br\/cotacoes\/b3\/bdr\/alphabet-gogl34\/\">GOGL34<\/a>) cortou empregos no servi\u00e7o de mapeamento Waze, no mais recente movimento da gigante da tecnologia para reduzir suas opera\u00e7\u00f5es em meio a uma busca por efici\u00eancia no Vale do Sil\u00edcio.<br \/>Algumas posi\u00e7\u00f5es focadas em publicidade no Waze foram eliminadas depois que a unidade come\u00e7ou a fazer a transi\u00e7\u00e3o para o uso da tecnologia de publicidade do Google, disse um porta-voz do Google na ter\u00e7a-feira (27).<br \/>\u201cComo parte dessa atualiza\u00e7\u00e3o, reduzimos as fun\u00e7\u00f5es focadas na monetiza\u00e7\u00e3o do Waze Ads e estamos fornecendo aos funcion\u00e1rios recursos de mobilidade e op\u00e7\u00f5es de demiss\u00e3o de acordo com os requisitos locais\u201d, disse o porta-voz, em comunicado.<br \/>Continua depois da publicidade<br \/>O Google afirmou em dezembro que incluiria o Waze em sua organiza\u00e7\u00e3o Geo, que inclui produtos populares como o Google Maps e o Google Earth. O Google se recusou a fornecer um n\u00famero para os cortes no Waze.<br \/>O Google tem se movido para reduzir custos em meio \u00e0 desacelera\u00e7\u00e3o da demanda no ano passado por publicidade digital, que alimenta a receita da empresa.<br \/>Em janeiro, a Alphabet, controladora do Google, disse que cortaria cerca de 12.000 empregos, mais de 6% de sua for\u00e7a de trabalho global. Em abril, a empresa informou que as vendas do primeiro trimestre foram maiores do que as estimativas em vendas de publicidade mais fortes do que o esperado para pesquisa e o site de v\u00eddeos YouTube.<br \/><em>\u00a9 2023 Bloomberg LP<\/em><br \/>                                         O lucro das duas big techs foi acima do esperado, mas os resultados da computa\u00e7\u00e3o em nuvem explicam a diferen\u00e7a de desempenho                                    <br \/>                                         O resultado no componente de computa\u00e7\u00e3o em nuvem, por\u00e9m, frustrou a expectativa e o papel recuava no after hours em Nova York                                      <br \/>                 <a href=\"https:\/\/www.infomoney.com.br\/autor\/bloomberg\/\"                 class=\"text-base md:text-lg font-semibold tracking-tight text-wl-action-link hover:text-wl-action-link-hover underline underline-offset-2\">                     Bloomberg                <\/a>             <\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiZGh0dHBzOi8vd3d3LmluZm9tb25leS5jb20uYnIvbmVnb2Npb3MvZ29vZ2xlLWZhei1kZW1pc3NvZXMtbm8td2F6ZS1hcG9zLWZ1bmRpci1zZXJ2aWNvcy1kZS1hbnVuY2lvcy_SAWhodHRwczovL3d3dy5pbmZvbW9uZXkuY29tLmJyL25lZ29jaW9zL2dvb2dsZS1mYXotZGVtaXNzb2VzLW5vLXdhemUtYXBvcy1mdW5kaXItc2Vydmljb3MtZGUtYW51bmNpb3MvYW1wLw?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bloomberg 28\/06\/2023 10h44 &bull; Atualizado 6 meses atr\u00e1s PublicidadeO Google (GOGL34) cortou empregos no servi\u00e7o de mapeamento Waze, no mais recente movimento da gigante da tecnologia para reduzir suas opera\u00e7\u00f5es em meio a uma busca por efici\u00eancia no Vale do Sil\u00edcio.Algumas posi\u00e7\u00f5es focadas em publicidade no Waze foram eliminadas depois que a unidade come\u00e7ou a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[36],"class_list":["post-10521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google faz demiss\u00f5es no Waze ap\u00f3s fundir servi\u00e7os de an\u00fancios - InfoMoney - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/google-faz-demissoes-no-waze-apos-fundir-servicos-de-anuncios-infomoney\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google faz demiss\u00f5es no Waze ap\u00f3s fundir servi\u00e7os de an\u00fancios - InfoMoney\" \/>\n<meta property=\"og:description\" content=\"Bloomberg 28\/06\/2023 10h44 &bull; Atualizado 6 meses atr\u00e1s PublicidadeO Google (GOGL34) cortou empregos no servi\u00e7o de mapeamento Waze, no mais recente movimento da gigante da tecnologia para reduzir suas opera\u00e7\u00f5es em meio a uma busca por efici\u00eancia no Vale do Sil\u00edcio.Algumas posi\u00e7\u00f5es focadas em publicidade no Waze foram eliminadas depois que a unidade come\u00e7ou a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4tuneagencia.digital\/blog\/google-faz-demissoes-no-waze-apos-fundir-servicos-de-anuncios-infomoney\/\" \/>\n<meta property=\"og:site_name\" content=\"4tuneagencia.digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-18T04:25:43+00:00\" \/>\n<meta name=\"author\" content=\"4tune\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"4tune\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/google-faz-demissoes-no-waze-apos-fundir-servicos-de-anuncios-infomoney\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/google-faz-demissoes-no-waze-apos-fundir-servicos-de-anuncios-infomoney\/\"},\"author\":{\"name\":\"4tune\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100\"},\"headline\":\"Google faz demiss\u00f5es no Waze ap\u00f3s fundir servi\u00e7os de an\u00fancios &#8211; 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