{"id":10781,"date":"2023-12-26T16:55:04","date_gmt":"2023-12-26T19:55:04","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/facebook-lanca-campanha-publicitaria-contra-pl-das-fake-news-tecmundo\/"},"modified":"2023-12-26T16:55:04","modified_gmt":"2023-12-26T19:55:04","slug":"facebook-lanca-campanha-publicitaria-contra-pl-das-fake-news-tecmundo","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/facebook-lanca-campanha-publicitaria-contra-pl-das-fake-news-tecmundo\/","title":{"rendered":"Facebook lan\u00e7a campanha publicit\u00e1ria contra PL das Fake News – TecMundo"},"content":{"rendered":"

Nilton Kleina <\/a>
via nexperts<\/a>
O Facebook<\/a> publicou nesta quinta-feira (3) um an\u00fancio de p\u00e1gina inteira em alguns dos principais ve\u00edculos de comunica\u00e7\u00e3o impressa do Brasil.
O motivo da campanha publicit\u00e1ria \u00e9 a argumenta\u00e7\u00e3o contr\u00e1ria ao Projeto de Lei 2630\/2020<\/strong>, popularmente conhecido como o “PL das Fake News”. A rede social, assim como outras plataformas similares<\/a>, \u00e9 contra a aprova\u00e7\u00e3o da regulamenta\u00e7\u00e3o sob as condi\u00e7\u00f5es atuais por considerar o texto problem\u00e1tico e temer poss\u00edveis desdobramentos se ela entrar em vigor. Confira o an\u00fancio abaixo:
\"OO an\u00fancio do Facebook na Folha de S\u00e3o Paulo.<\/span>Fonte: \u00a0Facebook\u00a0<\/a><\/span><\/span>
A campanha foi publicada em jornais como O Globo<\/em>, Folha de S\u00e3o Paulo<\/em> e O Estado de S\u00e3o Paulo<\/em>. Segundo o texto, a vers\u00e3o atual do PL “traz consequ\u00eancias negativas \u00e0s pequenas empresas que usam publicidade online para vender mais e gerar mais empregos”.
O Facebook diz isso por discordar de v\u00e1rios pontos da atual vers\u00e3o do PL que s\u00e3o considerados controversos. Al\u00e9m de combater not\u00edcias falsas e seus disseminadores, por exemplo, o projeto inclui a proibi\u00e7\u00e3o de disparos em massa, al\u00e9m de exigir a remunera\u00e7\u00e3o a sites jornal\u00edsticos e limitar o uso massivo de dados pessoais dos usu\u00e1rios.
Este \u00e9 o ponto do atual an\u00fancio: a “lanchonete do seu bairro” pode ser prejudicada por n\u00e3o poder mais anunciar no Facebook, j\u00e1 que o PL impede at\u00e9 mesmo o chamado “uso respons\u00e1vel” de informa\u00e7\u00f5es mesmo em conformidade com a Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD<\/a>).
Al\u00e9m da campanha, a rede social refor\u00e7a que j\u00e1 investiu mais de US$ 13 bilh\u00f5es em seguran\u00e7a e tem o combate \u00e0 desinforma\u00e7\u00e3o e o apoio ao empreendedorismo como prioridades.
Os argumentos da Meta para discordar do projeto est\u00e3o listados em uma postagem no blog da empresa<\/a> e n\u00e3o s\u00e3o os primeiros pontos pol\u00eamicos do texto \u2014 em 2020, a Lei das Fake News tamb\u00e9m gerou debate pela inclus\u00e3o de novos artigos<\/a>. A vers\u00e3o atual da lei deve ser debatida e votada em breve no Congresso Nacional.
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PUBLICIDADE
\u00a9 COPYRIGHT 2023 – NO ZEBRA NETWORK S.A.<\/strong>
TODOS OS DIREITOS RESERVADOS.<\/p>\n

source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nilton Kleina via nexpertsO Facebook publicou nesta quinta-feira (3) um an\u00fancio de p\u00e1gina inteira em alguns dos principais ve\u00edculos de comunica\u00e7\u00e3o impressa do Brasil.O motivo da campanha publicit\u00e1ria \u00e9 a argumenta\u00e7\u00e3o contr\u00e1ria ao Projeto de Lei 2630\/2020, popularmente conhecido como o “PL das Fake News”. A rede social, assim como outras plataformas similares, \u00e9 contra…<\/p>\n","protected":false},"author":1,"featured_media":10782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[36],"class_list":["post-10781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"\nFacebook lan\u00e7a campanha publicit\u00e1ria contra PL das Fake News - TecMundo - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/facebook-lanca-campanha-publicitaria-contra-pl-das-fake-news-tecmundo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook lan\u00e7a campanha publicit\u00e1ria contra PL das Fake News - TecMundo\" \/>\n<meta property=\"og:description\" content=\"Nilton Kleina via nexpertsO Facebook publicou nesta quinta-feira (3) um an\u00fancio de p\u00e1gina inteira em alguns dos principais ve\u00edculos de comunica\u00e7\u00e3o impressa do Brasil.O motivo da campanha publicit\u00e1ria \u00e9 a argumenta\u00e7\u00e3o contr\u00e1ria ao Projeto de Lei 2630\/2020, popularmente conhecido como o “PL das Fake News”. 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