{"id":11301,"date":"2024-01-13T02:42:36","date_gmt":"2024-01-13T05:42:36","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/a-ia-ja-revolucionou-o-marketing-digital-e-voce-ainda-nao-percebeu-metropoles\/"},"modified":"2024-01-13T02:42:36","modified_gmt":"2024-01-13T05:42:36","slug":"a-ia-ja-revolucionou-o-marketing-digital-e-voce-ainda-nao-percebeu-metropoles","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/a-ia-ja-revolucionou-o-marketing-digital-e-voce-ainda-nao-percebeu-metropoles\/","title":{"rendered":"A IA j\u00e1 revolucionou o marketing digital (e voc\u00ea ainda n\u00e3o percebeu) &#8211; Metr\u00f3poles"},"content":{"rendered":"<p><span><\/span><span><\/span><span><\/span><br \/>Metrop\u00f3les<a target=\"_top\" class=\"mtech__logo\" title=\"Ir para p\u00e1gina inicial\" aria-label=\"Ir para p\u00e1gina inicial\" href=\"https:\/\/www.metropoles.com\" rel=\"noopener\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"280px\" 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326.317 42.2269 326.317 45.3807V48.5345C326.317 52.4767 323.517 56.0247 315.119 56.0247C306.721 56.0247 303.922 52.4767 303.922 48.5345V45.7749C303.922 44.9865 304.322 44.5922 305.122 44.5922H309.92C310.72 44.5922 311.12 44.9865 311.12 45.7749V47.746C311.12 49.7172 312.72 50.5056 315.119 50.5056C317.119 50.5056 319.118 49.7172 319.118 47.746V46.9576C319.118 45.3807 317.119 44.5922 315.119 44.198L308.721 41.8327C306.321 41.0442 304.722 38.6789 304.722 35.9193V33.1597C304.722 29.2175 307.121 25.6694 315.119 25.6694C323.517 25.6694 325.917 29.2175 325.917 33.1597V34.7366C325.917 35.5251 325.517 35.9193 324.717 35.9193H319.918C319.118 35.9193 318.718 35.5251 318.718 34.7366V33.9482Z\" fill=\"#111111\"\/><\/svg><\/a><br \/><time datetime=\"2023-09-17 12:00\" class=\"HeaderNoticiaWrapper__DataPublicacao-sc-4exe2y-3 hWphBP\">17\/09\/2023 12:00<!-- -->,<\/time><span> atualizado <\/span><time datetime=\"2023-09-17 12:00\" class=\"HeaderNoticiaWrapper__DataPublicacao-sc-4exe2y-3 hWphBP\">17\/09\/2023 12:00<\/time><br \/>Desde o lan\u00e7amento do <a href=\"https:\/\/openai.com\/chatgpt\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>, profissionais de v\u00e1rias \u00e1reas t\u00eam testado aplica\u00e7\u00f5es pr\u00e1ticas da intelig\u00eancia artificial em diversos segmentos. Segundo um estudo realizado pela Salesforce com profissionais de marketing, 80% dos profissionais dizem que a IA se tornou essencial para o sucesso do marketing; 63% do total de entrevistados na pesquisa afirmam ainda que o uso da ferramenta proporciona economia de tempo e dinheiro nas campanhas.<br \/>Ao ver esses n\u00fameros, podemos perceber que o ChatGPT abriu portas para outras IAs que j\u00e1 estavam no mercado, como aquelas voltadas para an\u00e1lise de dados, que s\u00e3o o cora\u00e7\u00e3o de um marketing bem feito. Afinal, precisamos saber com quem nos comunicamos.<br \/>Essa ferramenta nos revelou que conseguiria imitar um humano e que pode ser usada para atendimento ao p\u00fablico, cria\u00e7\u00e3o de textos com profundo poder de engajamento, al\u00e9m da capacidade de analisar milhares de dados. Um dos principais benef\u00edcios da intelig\u00eancia artificial no marketing \u00e9 justamente essa capacidade de processar milhares de informa\u00e7\u00f5es e rapidamente identificar padr\u00f5es e tend\u00eancias que a an\u00e1lise humana, talvez, deixaria passar.<br \/>A IA tamb\u00e9m est\u00e1 no cerne de uma revolu\u00e7\u00e3o do mercado de trabalho e tem a capacidade de <a href=\"https:\/\/www.metropoles.com\/colunas\/m-buzz\/a-importancia-da-automacao-de-marketing-no-futuro-da-era-digital\" target=\"_blank\" rel=\"noopener\">automatizar<\/a> tarefas repetitivas e mon\u00f3tonas, dando mais produtividade a algumas equipes e eliminando outras completamente. Isso n\u00e3o s\u00f3 economiza tempo e recursos, mas tamb\u00e9m permite que as empresas se concentrem em \u00e1reas mais estrat\u00e9gicas.<br \/>Olhemos para o exemplo da automa\u00e7\u00e3o em campanhas: em um primeiro momento, a IA era usada para automatizar e-mails e exibi\u00e7\u00e3o de banners publicit\u00e1rios nos momentos certos. Agora, ela \u00e9 usada para criar as pr\u00f3prias pe\u00e7as publicit\u00e1rias ou mesmo as landing pages. Ela usa algoritmos para identificar as LPs com maior convers\u00e3o e cria varia\u00e7\u00f5es dela automaticamente.<br \/>N\u00e3o faz mais sentido, em um mundo repleto de IA, as pessoas ainda analisarem resultados de impulsionamento e convers\u00e3o manualmente. Melhorar o desempenho de uma campanha passa por tentativas em que o analista de <a href=\"https:\/\/www.metropoles.com\/colunas\/m-buzz\/o-arroz-com-feijao-bem-feito-e-a-chave-do-sucesso-no-marketing-digital-2\" target=\"_blank\" rel=\"noopener\">marketing<\/a> vai impulsionando posts que deram certo e matando quais deram errado. Com base nesse aprendizado, ele cria outros novos e aperfei\u00e7oados.<br \/>Justamente, a ess\u00eancia da IA \u00e9 aprender com tentativas e erros. Ent\u00e3o, ao plugar uma IA no seu processo de impulsionamento, voc\u00ea poder\u00e1 identificar padr\u00f5es infinitamente mais r\u00e1pido e com menor custo do que da forma convencional como algumas pessoas ainda fazem hoje.<br \/>Nessa linha de identifica\u00e7\u00e3o de padr\u00f5es, temos tamb\u00e9m a recomenda\u00e7\u00e3o de produtos e servi\u00e7os, pr\u00e1tica essencial para um marketing cada vez mais hiperpersonalizado. Empresas como Netflix e Spotify utilizam a Intelig\u00eancia Artificial para aprender as prefer\u00eancias e h\u00e1bitos dos consumidores e recomendar produtos e servi\u00e7os que se encaixam nesses padr\u00f5es.<br \/>Hoje, o <a href=\"https:\/\/www.metropoles.com\/colunas\/m-buzz\/tiktok-e-destaque-na-estrategia-de-comunicacao-para-empresas\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> demora poucos segundos para identificar o perfil do consumidor e te indicar o pr\u00f3ximo v\u00eddeo com uma assertividade incr\u00edvel. Ele monitora comportamentos do usu\u00e1rio, como o teor dos v\u00eddeos que ele assiste, o tempo que ele gasta assistindo cada v\u00eddeo e os v\u00eddeos que ele curtiu e compartilhou.<br \/>A IA pode auxiliar as empresas a estabelecer pre\u00e7os e promo\u00e7\u00f5es mais precisas, considerando fatores como o comportamento de compra do consumidor e as tend\u00eancias do mercado. Ou pode ser usada para monitorar o que est\u00e1 sendo dito sobre uma marca nas redes sociais e identificar os sentimentos do p\u00fablico, o que faz com que as empresas gerenciem suas comunidades on-line com mais efetividade.<br \/>\u00c9 importante lembrar que a implementa\u00e7\u00e3o da IA deve ser feita com cuidado. As empresas devem antes garantir que exista uma compreens\u00e3o clara de seus processos de neg\u00f3cios e da jornada do cliente. A seguran\u00e7a dos dados do consumidor tamb\u00e9m \u00e9 prioridade, especialmente considerando as recentes regulamenta\u00e7\u00f5es.<br \/>Resumindo, a Intelig\u00eancia Artificial est\u00e1, sem d\u00favida, otimizando e revolucionando o <a href=\"https:\/\/www.metropoles.com\/colunas\/m-buzz\/marketing-digital-nao-e-a-unica-inovacao-em-comunicacao\" target=\"_blank\" rel=\"noopener\">marketing digital<\/a>. Esta inova\u00e7\u00e3o tem oferecido \u00e0s empresas novas maneiras de compreender e interagir com os clientes. N\u00e3o podemos prever muita coisa, apenas que o tempo passa e a IA n\u00e3o para de se desenvolver. Ent\u00e3o veremos cada vez mais solu\u00e7\u00f5es e aplica\u00e7\u00f5es inteligentes a partir disso. \u00c9 melhor acompanhar do que ficar para tr\u00e1s.<br \/><em><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2813572 alignleft\" src=\"https:\/\/uploads.metropoles.com\/wp-content\/uploads\/2023\/08\/28115751\/Helbert-Costa-IA-e-Marketing-Metropoles-271x400.jpg\" alt width=\"271\" height=\"400\" data-description=\"Divulga\u00e7\u00e3o\" srcset=\"https:\/\/uploads.metropoles.com\/wp-content\/uploads\/2023\/08\/28115751\/Helbert-Costa-IA-e-Marketing-Metropoles-271x400.jpg 271w, https:\/\/uploads.metropoles.com\/wp-content\/uploads\/2023\/08\/28115751\/Helbert-Costa-IA-e-Marketing-Metropoles-150x222.jpg 150w, https:\/\/uploads.metropoles.com\/wp-content\/uploads\/2023\/08\/28115751\/Helbert-Costa-IA-e-Marketing-Metropoles.jpg 300w\" sizes=\"auto, (max-width: 271px) 100vw, 271px\"><a href=\"https:\/\/www.linkedin.com\/in\/helbert-costa\/\" target=\"_blank\" rel=\"noopener\">Helbert Costa<\/a> \u00e9 s\u00f3cio e diretor de tecnologia e marketing da Monte Bravo Investimentos, e autor do livro ChatGPT Explicado \u2014 o guia definitivo sobre esta e outras intelig\u00eancias artificiais.<\/em><\/p>\n<p>Todos os direitos reservados<br \/>Quais assuntos voc\u00ea deseja receber?<br \/>Parece que seu browser n\u00e3o est\u00e1 permitindo notifica\u00e7\u00f5es.<strong> Siga os passos a baixo para habilit\u00e1-las:<\/strong><br \/>1. <br \/>Mais op\u00e7\u00f5es no Google Chrome<br \/>2. <br \/>Configura\u00e7\u00f5es<br \/>3. <br \/>Configura\u00e7\u00f5es do site<br \/>4. <br \/>Notifica\u00e7\u00f5es<br \/>5. <br \/>Os sites podem pedir para enviar notifica\u00e7\u00f5es<br \/>Voc\u00ea quer ficar por dentro das not\u00edcias mais importantes e receber <b>notifica\u00e7\u00f5es em tempo real?<\/b><\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMibGh0dHBzOi8vd3d3Lm1ldHJvcG9sZXMuY29tL2NvbHVuYXMvbS1idXp6L2EtaWEtamEtcmV2b2x1Y2lvbm91LW8tbWFya2V0aW5nLWRpZ2l0YWwtZS12b2NlLWFpbmRhLW5hby1wZXJjZWJlddIBcGh0dHBzOi8vd3d3Lm1ldHJvcG9sZXMuY29tL2NvbHVuYXMvbS1idXp6L2EtaWEtamEtcmV2b2x1Y2lvbm91LW8tbWFya2V0aW5nLWRpZ2l0YWwtZS12b2NlLWFpbmRhLW5hby1wZXJjZWJldS9hbXA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metrop\u00f3lesmetropoles.com17\/09\/2023 12:00, atualizado 17\/09\/2023 12:00Desde o lan\u00e7amento do ChatGPT, profissionais de v\u00e1rias \u00e1reas t\u00eam testado aplica\u00e7\u00f5es pr\u00e1ticas da intelig\u00eancia artificial em diversos segmentos. Segundo um estudo realizado pela Salesforce com profissionais de marketing, 80% dos profissionais dizem que a IA se tornou essencial para o sucesso do marketing; 63% do total de entrevistados na pesquisa&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[36],"class_list":["post-11301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A IA j\u00e1 revolucionou o marketing digital (e voc\u00ea ainda n\u00e3o percebeu) - Metr\u00f3poles - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/a-ia-ja-revolucionou-o-marketing-digital-e-voce-ainda-nao-percebeu-metropoles\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A IA j\u00e1 revolucionou o marketing digital (e voc\u00ea ainda n\u00e3o percebeu) - Metr\u00f3poles\" \/>\n<meta property=\"og:description\" content=\"Metrop\u00f3lesmetropoles.com17\/09\/2023 12:00, atualizado 17\/09\/2023 12:00Desde o lan\u00e7amento do ChatGPT, profissionais de v\u00e1rias \u00e1reas t\u00eam testado aplica\u00e7\u00f5es pr\u00e1ticas da intelig\u00eancia artificial em diversos segmentos. 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