{"id":12175,"date":"2024-02-15T12:33:01","date_gmt":"2024-02-15T15:33:01","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/how-to-make-money-on-facebook-step-by-step-guide-influencer-marketing-hub\/"},"modified":"2024-02-15T12:33:01","modified_gmt":"2024-02-15T15:33:01","slug":"how-to-make-money-on-facebook-step-by-step-guide-influencer-marketing-hub","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/how-to-make-money-on-facebook-step-by-step-guide-influencer-marketing-hub\/","title":{"rendered":"How to Make Money on Facebook &#8211; Step by Step Guide &#8211; Influencer Marketing Hub"},"content":{"rendered":"<p>You are here: <span><span><a href=\"https:\/\/influencermarketinghub.com\/\">Influencer Marketing Hub<\/a><\/span> \u00bb <span><a href=\"https:\/\/influencermarketinghub.com\/influencermarketing\/\">Influencer Marketing<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>How to Make Money on Facebook [Easy Step by Step User Guide]<\/strong><\/span><\/span><br \/><span style=\"font-weight: 400\">You may not think of Facebook as new and edgy anymore. But you can&rsquo;t deny its popularity. There are more than 2 billion monthly active Facebook users, with 1.37 billion actively using the social network every day.<\/span><br \/><span style=\"font-weight: 400\">It is no surprise, therefore, that many people and businesses try to earn money from Facebook. With such a vast potential audience, it makes good sense.<\/span><br \/><span style=\"font-weight: 400\">It can be challenging, though, to make money on Facebook. Because of Facebook&#8217;s sheer size, it can be challenging to stand out from the crowd. This is particularly the case now that Facebook only shows a selection of posts in a person&#8217;s feed. In fact is it probable that the statuses you lovingly craft and upload to your business page will reach no more than 2% of your followers.<\/span><br \/><span style=\"font-weight: 400\">Every time somebody opens their Facebook feed the<\/span> <span style=\"font-weight: 400\">Facebook algorithm goes through four steps<\/span><span style=\"font-weight: 400\"> to decide which posts it will show that person:<\/span><br \/><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-95360\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20698%20665'%3E%3C\/svg%3E\" alt=\"Facebook algorithm\" width=\"698\" height=\"665\" data-lazy-srcset=\"\/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-1024x975.jpg 1024w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-300x286.jpg 300w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-768x731.jpg 768w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-1536x1462.jpg 1536w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-810x771.jpg 810w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-1140x1085.jpg 1140w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20.jpg 1954w\" data-lazy-sizes=\"(max-width: 698px) 100vw, 698px\" data-lazy-src=\"\/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-1024x975.jpg\"><noscript><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-95360\" src=\"\/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-1024x975.jpg\" alt=\"Facebook algorithm\" width=\"698\" height=\"665\" srcset=\"\/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-1024x975.jpg 1024w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-300x286.jpg 300w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-768x731.jpg 768w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-1536x1462.jpg 1536w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-810x771.jpg 810w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20-1140x1085.jpg 1140w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-20.jpg 1954w\" sizes=\"(max-width: 698px) 100vw, 698px\"><\/noscript><br \/><span style=\"font-weight: 400\">When Facebook assembles a person&rsquo;s feed, it only shows the posts with the highest Relevance Scores.<\/span><br \/><span style=\"font-weight: 400\">We have previously shown how Instagram, which is Facebook-owned, operates a similar scheme in<\/span><a href=\"https:\/\/influencermarketinghub.com\/how-to-beat-the-instagram-algorithm-without-actually-cheating\/\"> <span style=\"font-weight: 400\">How to Beat the Instagram Algorithm Without Actually Cheating<\/span><\/a><span style=\"font-weight: 400\">.<\/span> <\/p>\n<div class=\"toc\" id=\"toc-spy\">\n<div class=\"toc_list\">\n<ul>\n<li class=\"toc_item\"><a href=\"#toc-0\">Selling Items in the Facebook Marketplace or a Facebook Buy and Sell Group<\/a><\/li>\n<li class=\"toc_item\"><a href=\"#toc-1\">Sell From Your Facebook Fanpage<\/a><\/li>\n<li class=\"toc_item\"><a href=\"#toc-2\">Operate a Facebook Group in Your Niche<\/a><\/li>\n<li class=\"toc_item\"><a href=\"#toc-3\">A Suggested Facebook Sales Funnel<\/a><\/li>\n<li class=\"toc_item\"><a href=\"#toc-4\">Influencer Marketing on Facebook<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400\">Facebook is primarily a social network; an online place where people can hang out, socialize and share things of common interest. This is one of the reasons why it gives posts from someone&rsquo;s personal account a higher weighting than posts from a page.<\/span><br \/><span style=\"font-weight: 400\">Businesses always have to bear this in mind. It will always be easier for people to spread their words on Facebook than it is for companies.<\/span><br \/><span style=\"font-weight: 400\">But it is not quite as clearcut as that.<\/span><br \/><span style=\"font-weight: 400\">If a person only has a small number of Facebook friends they will be unable to spread the word very far &ndash; unless they are able to share content so profound that people share it multiple times over, and it becomes viral.<\/span><br \/><span style=\"font-weight: 400\">On the other hand, if a person can attract a considerable number of supporters and then engage with them on a regular basis, they will find that their posts will appear in many people&rsquo;s feeds.<\/span><br \/><span style=\"font-weight: 400\">So the best way to ensure that people hear what you have to say is to build your support base up to the extent that they consider you an influencer. When you reach that point, it is easy to make money on Facebook.<\/span><br \/><span style=\"font-weight: 400\">Business accounts should not be wholly ignored, however. If businesses operate their accounts well and share quality content on a regular basis, Facebook will recognize their efforts and increase their Relevance Scores.<\/span><br \/><span style=\"font-weight: 400\">And then, of course, there is Facebook Advertising, which can help give an extra push to the reach of posts. We have recently looked at<\/span><a href=\"https:\/\/influencermarketinghub.com\/how-much-do-facebook-ads-cost\/\"> <span style=\"font-weight: 400\">How much do Facebook Ads Cost &#8211; the true Cost of Running Facebook Ads<\/span><\/a><span style=\"font-weight: 400\">.<\/span><br \/><span style=\"font-weight: 400\">The whole reason that influencers are successful on Facebook is that they have already gone through the process of building a following.<\/span><br \/><span style=\"font-weight: 400\">You need to build up your expertise on Facebook by sharing a string of excellent posts &ndash; interesting links, images, and updates. To really succeed as an individual you should build up an area of interest where you can become recognized as an expert.<\/span><br \/><span style=\"font-weight: 400\">While businesses may choose to use influencers to market for them, they will probably also want to build up some form of Facebook presence themselves. Over time they can use it to help people recognize them as experts in their niche.<\/span> <a href=\"https:\/\/www.facebook.com\/Starbucks\"><span style=\"font-weight: 400\">Starbucks<\/span><\/a><span style=\"font-weight: 400\"> has shown how to do this well, and their page has 37 million followers.<\/span><br \/><span style=\"font-weight: 400\">The primary goal of your Facebook fan page should be to provide a place where people can get to know you. If they like your content, they will come to respect you. In time, that means they will trust you. And ultimately, they are likely to be happy to spend money to buy something from you.<\/span><br \/><a href=\"https:\/\/kimgarst.com\/how-you-make-money-on-facebook\"><span style=\"font-weight: 400\">Kim Garst sums it up well<\/span><\/a><span style=\"font-weight: 400\"> when she says, &ldquo;To <a href=\"https:\/\/influencermarketinghub.com\/how-to-sell-on-facebook\/\">sell on Facebook<\/a>, you need to stop treating fans like a commodity and start treating them like your friends.&rdquo;<\/span><br \/><span style=\"font-weight: 400\">Depending on your location, you will see a wide variety of goods and services for <a href=\"https:\/\/influencermarketinghub.com\/selling-on-facebook-marketplace\/\">selling on the Facebook Marketplace<\/a>. These are listed in categories ranging from Home and Garden through to Vehicles and Bikes.<\/span><\/p>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/groups\/1649290385386299\">facebook.com<\/a><\/em><br \/><span style=\"font-weight: 400\">A Facebook user can select the geographical area from which they see products for sale. For instance, you can set it to display goods for sale within a fixed distance of your home. You can also filter by price.<\/span><br \/><span style=\"font-weight: 400\">You could earn some money by placing your spare goods on the Facebook Marketplace. You may have to enter into negotiations with people, so be sure to keep in mind the lowest price at which you are willing to sell.<\/span><br \/><span style=\"font-weight: 400\">Similarly, there Buy and Sell groups on Facebook in most regions. You can make posts selling your spare goods in these groups. They often have a common core of members, and therefore suffer less haggling from people trying to get a bargain.<\/span><br \/><span style=\"font-weight: 400\">Many businesses discover that this can be tricky. It is not easy to build a high enough Relevance Score for your page&rsquo;s posts to appear in your followers&rsquo; news feeds.<\/span><br \/><span style=\"font-weight: 400\">Therefore to make money on Facebook using your fan page you need to create and share content that people value on a regular basis. As Kim Garst says, her<\/span> <span style=\"font-weight: 400\">Facebook Selling Formula<\/span><span style=\"font-weight: 400\"> is &ldquo;Be Useful + Be Authentic + Sell Occasionally = Big Facebook Sales.&rdquo;<\/span><br \/><span style=\"font-weight: 400\">If you engage in <a href=\"https:\/\/influencermarketinghub.com\/facebook-influencer-marketing\/\">Facebook influencer marketing<\/a>, your influencers can help you with this. They can provide useful and authentic content, and direct their supporters to your fan page.&nbsp;<\/span><br \/><span style=\"font-weight: 400\">You could consider adding some Facebook advertising to improve the reach of your sales posts. But don&rsquo;t forget, to build up an organic audience, the bulk of your posts cannot be sales-oriented. They need to be valuable and\/or entertaining to your potential audience.<\/span><br \/><span style=\"font-weight: 400\">With Facebook Advertising it&rsquo;s essential to remember where most Facebook users are in the Buying Cycle. They are not using the platform with an aim to buy anything at all. It is not like advertising on Google, where potential buyers search for terms to help them make a purchase. People come to Facebook to chat with their friends, catch up with what their acquaintances are doing, and watch funny cat videos &ndash; not to buy your product.<\/span><br \/><span style=\"font-weight: 400\">Therefore it is your responsibility to build a sales funnel. To do this you want to reach as broad an audience as possible &ndash; so you should share a variety of content. Provide a mix of links to quality blog posts, videos, funny anecdotes, controversial statements, infographics, and anything else you think will attract people to you. They should, in some way, relate to the product you are promoting &ndash; or at very least the type of people who would be interested in your product.<\/span><br \/><span style=\"font-weight: 400\">Once you have created a base of supporters (either by yourself or with the help of influencers), you should start promoting content to them. Pay attention to the engagement levels on these posts, and share more of the type of material with the highest engagement.<\/span><br \/><span style=\"font-weight: 400\">You should then consider promoting content in ads targeted to Lookalike Audiences. Although these people will probably never have heard of you before, they have demonstrated from their past activities that they have similar interests to the people who have followed you. Therefore it shouldn&rsquo;t be too complicated to attract these audiences with your content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Although there is little value in running a Facebook group with the sole focus of making sales, they can be a useful way in which to let people know what you offer.<\/span><br \/><span style=\"font-weight: 400\">Facebook Groups can be particularly useful if you sell information products. You can set up a group, encouraging members to help each other and share ideas. Once again you need to ensure that you offer group members useful content, and every so often you can suggest your product as a solution to their problems.<\/span><br \/><span style=\"font-weight: 400\">Facebook Groups can also work well as an offshoot to other activities. For instance, if your product is a course or an eBook, you could run a Facebook Group for members of your class or people who have bought your eBook.<\/span><br \/><span style=\"font-weight: 400\">If you provide paid coaching, you could use a Facebook Group as a place where your clients can come together. You could perhaps even operate it as a Mastermind group.<\/span><br \/><span style=\"font-weight: 400\">Neil Patel has written a detailed<\/span><a href=\"https:\/\/neilpatel.com\/blog\/facebook-sales-funnel\/\"> <span style=\"font-weight: 400\">Step-by-Step Guide to Creating a Facebook Sales Funnel<\/span><\/a><span style=\"font-weight: 400\">. Like most other commentators he emphasizes the importance of building up gradually to a Facebook sale.<\/span><br \/><iframe loading=\"lazy\" src=\"about:blank\" width=\"100%\" height=\"500\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/P2KWsco-gig\"><\/iframe><noscript><iframe src=\"https:\/\/www.youtube.com\/embed\/P2KWsco-gig\" width=\"100%\" height=\"500\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\"><\/iframe><\/noscript> <br \/><span style=\"font-weight: 400\">Neil believes there to be a seven-step funnel required for you to earn money on Facebook. In essence, his seven steps are:<\/span><br \/><img decoding=\"async\" class=\"aligncenter wp-image-95361\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20802%20541'%3E%3C\/svg%3E\" alt=\"A Suggested Facebook Sales Funnel\" width=\"802\" height=\"541\" data-lazy-srcset=\"\/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-1024x691.png 1024w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-300x202.png 300w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-768x518.png 768w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-1536x1037.png 1536w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-2048x1382.png 2048w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-810x547.png 810w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-1140x769.png 1140w\" data-lazy-sizes=\"(max-width: 802px) 100vw, 802px\" data-lazy-src=\"\/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-1024x691.png\"><noscript><img decoding=\"async\" class=\"aligncenter wp-image-95361\" src=\"\/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-1024x691.png\" alt=\"A Suggested Facebook Sales Funnel\" width=\"802\" height=\"541\" srcset=\"\/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-1024x691.png 1024w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-300x202.png 300w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-768x518.png 768w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-1536x1037.png 1536w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-2048x1382.png 2048w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-810x547.png 810w, \/\/influencermarketinghub.com\/wp-content\/uploads\/2017\/12\/image-19-1140x769.png 1140w\" sizes=\"(max-width: 802px) 100vw, 802px\"><\/noscript><br \/><span style=\"font-weight: 400\">Many brands struggle to build the numbers necessary to earn money from facebook. In this situation, it is common for firms to turn to influencers for help.<\/span><br \/><span style=\"font-weight: 400\">Influencers have done the hard graft of building a following. Anybody who is now a Facebook influencer started off a &ldquo;Facebook nobody.&rdquo; However, they took the time to establish themselves in a niche, and they have gone through the necessary steps to build authority and trust, and therefore a following.<\/span><br \/><span style=\"font-weight: 400\">They know that they can join partnerships with brands, spreading the brands&rsquo; messages in ways that would otherwise be impossible for the brands. The most essential requirement is that the brand makes a good fit for the influencer&#8217;s followers.<\/span><br \/><span style=\"font-weight: 400\">Influencers can deliver sponsored content to their fans. They may also work more directly by sharing affiliate links.<\/span><br \/><span style=\"font-weight: 400\">Sometimes influencers can promote products in a more subtle, perhaps humorous way. In the UK The Meat Man, who sells meat to the public and restaurants, paid a UK Facebook influencer Brad Holmes, to make a<\/span> <span style=\"font-weight: 400\">funny prank video<\/span><span style=\"font-weight: 400\">. In the clip, Brad pranks his fianc&eacute; into thinking she had ordered 500kg of chicken instead of 5kg &ndash; with a &pound;2,000 bill to go with it. The Meat Man&rsquo;s product sits in clearly labeled boxes in full view throughout the video.<\/span><br \/><span style=\"font-weight: 400\">This Facebook influencer drove 7 million video views within 48 hours, and also led to newspaper coverage for The Meat Men. As a comparison, The Meat Man&rsquo;s own Facebook page has only about 10,000 likes and could never have generated as much publicity on its own.<\/span><br \/><span style=\"font-weight: 400\">Perhaps the best solution for a business is to build up its Facebook page, but at the same time work with influencers to kickstart the process, and give the reach that most brands can&rsquo;t achieve alone.<\/span><br \/>Unlike influencers, members of the creator economy don&#8217;t need to be celebrities to&#8230;<br \/>In the heart of New York City, where talent and opportunity intersect, choosing the right&#8230;<br \/>As the popularity of influencer marketing grew, the landscape has also evolved at a&#8230;<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiQWh0dHBzOi8vaW5mbHVlbmNlcm1hcmtldGluZ2h1Yi5jb20vaG93LXRvLW1ha2UtbW9uZXktb24tZmFjZWJvb2sv0gEA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You are here: Influencer Marketing Hub \u00bb Influencer Marketing \u00bb How to Make Money on Facebook [Easy Step by Step User Guide]You may not think of Facebook as new and edgy anymore. But you can&rsquo;t deny its popularity. There are more than 2 billion monthly active Facebook users, with 1.37 billion actively using the social&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[69],"class_list":["post-12175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutoriais","tag-tutorial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make Money on Facebook - Step by Step Guide - Influencer Marketing Hub - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/how-to-make-money-on-facebook-step-by-step-guide-influencer-marketing-hub\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Money on Facebook - Step by Step Guide - Influencer Marketing Hub\" \/>\n<meta property=\"og:description\" content=\"You are here: Influencer Marketing Hub \u00bb Influencer Marketing \u00bb How to Make Money on Facebook [Easy Step by Step User Guide]You may not think of Facebook as new and edgy anymore. But you can&rsquo;t deny its popularity. 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