{"id":12327,"date":"2024-02-20T03:19:00","date_gmt":"2024-02-20T06:19:00","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/what-is-facebook-canvas-a-complete-guide-sitepoint-sitepoint\/"},"modified":"2024-02-20T03:19:00","modified_gmt":"2024-02-20T06:19:00","slug":"what-is-facebook-canvas-a-complete-guide-sitepoint-sitepoint","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/what-is-facebook-canvas-a-complete-guide-sitepoint-sitepoint\/","title":{"rendered":"What Is Facebook Canvas: A Complete Guide \u2014 SitePoint – SitePoint"},"content":{"rendered":"

\"What
This post originally appeared on <\/a>Single Grain, a growth marketing agency focused on scaling customer acquisition.<\/em><\/p>\n

Facebook Ads is always coming out with new and exciting ways to interact with your customers and drive both engagement and conversions. Image carousel ads and lead ads<\/a> are two strong examples of this, each of which serves different purposes for marketers. With image carousel ads, you can tell a story or feature multiple products; lead ads are designed to get as much lead information as possible.
Facebook Canvas is the newest feature that has just recently been mass-rolled out to businesses and advertisers, and it\u2019s definitely different from what we\u2019re used to.
In this post, we\u2019re going to look at what Facebook Canvas is, how it can be used, why you should use it, how to create it, and more.
Straight from the mouth of Facebook<\/a>: \u201cCanvas is an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products.\u201d
In other words, it\u2019s a type of interactive content that businesses can create. One option, for example, features an image with a tag that says \u201cTap to Open.\u201d Once users click on it, the picture will take them to a full-screen ad which has multiple slides that they can scroll through. Each screen, if you choose, can have a clickable link to take users to your site, and you can have a very simple call to action like \u201cclick to shop now.\u201d
Canvas is designed to help businesses tell a narrative that consumers will enjoy and that is also productive for their business. They\u2019re also highly customizable.
Canvases can be viewed only by users who are actively using their mobile devices and works on both iOS and Android.
Until recently, only a few big name brands, such as Universal Studios, Wendy\u2019s, and Target, had access to Facebook Canvas while it was in beta testing.
Facebook Canvas posts and ads are different, and they\u2019re interactive. They\u2019re different from any other type of content we currently see on Facebook, which makes them more interesting to users.
A few months ago, I saw a Facebook Canvas ad from Universal, and even though I didn\u2019t know what it was at the time, it caught my attention enough that I took a screenshot of it to research later. That screenshot is pictured below:
\"Universal's
Canvas is currently a mobile-only experience and is designed for users to continue to swipe through what I call \u201cpages\u201d or slides of content within a single canvas (much like scrolling down in an article, which takes you away from your Newsfeed but keeps you within the Facebook app). This is significant because:
These statistics show us that mobile usage is increasing, and that finding new ways to connect with mobile users can help businesses and the success of Facebook Ads.
Facebook Canvas also allows us to add more segments of information (text, images, videos, and CTAs) on a single post or ad, making them even more valuable. You can highlight more products, showcase more use cases of a single product, or use Canvas to tell a narrative that will keep your audience engaged and help build brand rapport.
Creating Facebook Canvases is actually easier than I\u2019d thought it would be; like all of Facebook, the creation process is user-friendly and really simple.
There are a ton of options to choose from, allowing you to customize almost every single aspect of the Canvas. This can be overwhelming at first, but remember, you can always create multiple canvases and test them to see what works best for you.
This tutorial will show where to access the canvas builder, how to use the canvas builder to create new canvases, an overview of different visual options, recommended image specs, and how to run campaigns with completed canvases.
Facebook Canvas is now available to just about everyone through Power Editor. To access Canvas through Power Editor, you\u2019ll need to create a new ad at the actual ad level. Choose an ad with an image or video.
\"Create
Below the website URL you\u2019ll see the option to choose a canvas. You can create one by clicking on the + next to it.
Once a canvas has been built in Power Editor, the completed canvas is accessible through your Page\u2019s publishing tools and composer for you to use.
If you\u2019re not a fan of Power Editor and don\u2019t want to use it to create a canvas, you can request to have access to the Canvas Builder from your Page. Some users may have it already.
To find Canvas from your Page, go to Publishing Tools.
\"Publishing
From there, scroll down until you see Canvas, if you have access to it.
\"Select
You can request access here<\/a> if you don\u2019t have it already.
For this tutorial, I\u2019m going to show you how to create a Canvas from the Page manager, but the builder looks like same both there and in Power Editor.
Again, to find Canvas from your Page, go to Publishing Tools, and then scroll down to Canvas.
From here you\u2019ll be able to view your current and already-created Canvases, and you\u2019ll be able to create new ones by clicking on the blue \u201c+Create\u201d button in the top right hand corner.
\"Create\"
This will open the Canvas builder, where you\u2019ll immediately be prompted to name your Canvas.
\"Name
You then select a theme for your Canvas. You can choose a white, black, or custom theme.
\"Canvas
The theme determines how the bottom of the canvas will look. The theme you choose will be the background color of the non-image space.
\"Canvas
In the Header section, you can upload a logo for your Canvas. You can see how that will appear in the quick preview on the right hand side.
\"Canvas
In this same section, you can also choose a background color for your header, and the background opacity (how translucent the background header will be). Because I chose a logo from my site that will adapt to any background, that held true here.
\"Canvas
In the next section, you\u2019ll upload a photo and choose the format of your \u201chome page\u201d for your canvas. You\u2019ll first upload a photo, which will take up the majority of the front page. You then choose from the image format options, which we\u2019ll discuss in the next section of this post.
\"Canvas
In the next section of the Canvas creator is the \u201cButton\u201d section. Fill out the text for the button that users can click on. This button will take users to a destination URL, so the text needs to be brief.
\"Canvas
In the button section, you can choose a font for your button\u2019s text, the size of the text, how much space you want above and below the line of text, the color of the text, and additional features like bold, italics, and underlining.
\"Canvas
Once you have the text formatted, you can also customize the clickable button. You can choose the color of the button and whether you want that color to fill it or just a border, and whether you want the button to fall in line or be fixed to the bottom of the canvas. Once you\u2019ve made these decisions, your \u201chome page\u201d for your canvas is complete, and you can add more components.
When you\u2019re creating your canvas, you\u2019ll be given three different options for the format of the front page of your canvas.
\"Canvas
These options are:
All three image options work for different images and different types of campaigns. Test them out using different images (and with different objectives) to see what works best for you.
Once you\u2019ve completed your canvas (additional components and all), click on Save Draft, which can be found above the Quick Preview of your Canvas, then hit Finish. You need to save it before Facebook will let you finish it. Keep in mind that once you hit that Finish button, Facebook will generate a URL that you can attach to your ad, and you won\u2019t be able to edit it again.
\"Finish
Once you\u2019ve completed the \u201chome page\u201d of your canvas, you can choose to add more components to it. These components are a large part of what makes canvas posts and ads so great\u2014they\u2019re interactive, and offer more information and images to users viewing them.
When adding components, you can choose to add:
To add a component, click on the \u201cAdd Component\u201d button at the bottom of the canvas builder.
\"Add
You\u2019ll then be asked what type of component you want to add. You can select multiple components at a time, which will be added, in order, to your canvas.
\"Add
The components can be reordered by clicking the up and down arrows next to the trash can (which will delete a component entirely).
\"Canvas
Your header will always stay at the top of your canvas as you\u2014and users\u2014scroll through different components.
\"Canvas
For best visual results\u2014and to have your content accepted onto a Canvas\u2014there are certain recommended specs and usage requirements to keep in mind when creating it. These come from Facebook directly, and include:
After you\u2019ve created your Canvas (and double checked it for spelling errors!) and hit the Finish button, you can view your ad.
\"View
When you select your finished canvas, you have the option of turning it into a page post right away, or copying the canvas URL.
\"Finished
To create a canvas ad in Power Editor, you can create a new canvas or select a previously made canvas when creating a new ad.
\"Select
You can then create the rest of your ad as you normally would.
Facebook Canvas is new and it\u2019s different, which automatically makes it exciting to both users and marketers. With more and more users shifting to the mobile platform and increasingly accessing Facebook on their mobile devices, using Canvas to appeal to them can have strong and positive results.
Creating a Canvas is simpler than expected, but overwhelming if you get lost in the details. By focusing on a specific goal that you want your Canvas to accomplish\u2014or a story that you want it to tell\u2014you can create an effective marketing tool that can inform, entertain, and encourage sales among users.
Eric Siu is the founder of Growth Everywhere<\/a>, a podcast where he interviews world-class entrepreneurs on business and personal growth. He is also the CEO of digital marketing agency Single Grain<\/a>. You can follow Eric on Snapchat here<\/a>.
\u00a9 2000 \u2013 2024 SitePoint Pty. Ltd.
This site is protected by reCAPTCHA and the Google Privacy Policy <\/a>and Terms of Service <\/a>apply.<\/p>\n

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This post originally appeared on Single Grain, a growth marketing agency focused on scaling customer acquisition. Facebook Ads is always coming out with new and exciting ways to interact with your customers and drive both engagement and conversions. Image carousel ads and lead ads are two strong examples of this, each of which serves different…<\/p>\n","protected":false},"author":1,"featured_media":12328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[69],"class_list":["post-12327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutoriais","tag-tutorial"],"yoast_head":"\nWhat Is Facebook Canvas: A Complete Guide \u2014 SitePoint - SitePoint - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/what-is-facebook-canvas-a-complete-guide-sitepoint-sitepoint\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Facebook Canvas: A Complete Guide \u2014 SitePoint - SitePoint\" \/>\n<meta property=\"og:description\" content=\"This post originally appeared on Single Grain, a growth marketing agency focused on scaling customer acquisition. 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