{"id":12458,"date":"2024-02-25T01:26:33","date_gmt":"2024-02-25T04:26:33","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/"},"modified":"2024-02-25T01:26:33","modified_gmt":"2024-02-25T04:26:33","slug":"bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/","title":{"rendered":"Bons exemplos de billboards (outdoors) criativos e inteligentes &#8211; Design Culture"},"content":{"rendered":"<p><em>Billboard ou hoarding, o conhecido \u201cOutdoor\u201d no Brasil<\/em> \u00e9 a forma mais comum de publicidade ao ar livre. Esta ferramenta \u00e9 importante\u00a0para\u00a0chamar a aten\u00e7\u00e3o do p\u00fablico, e portanto,\u00a0deve ser bem planejada e executada para obter um \u00f3timo retorno.\u00a0De maneira gen\u00e9rica,\u00a0Outdoor \u00e9, de acordo com o <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Outdoor\">Wikip\u00e9dia<\/a>:<br \/>\u201c\u2026a designa\u00e7\u00e3o popular de um painel de m\u00eddia exterior, de grandes dimens\u00f5es, sobretudo em placas modulares, disposto em locais de grande visibilidade, como \u00e0 beira de rodovias ou nas empenas de edif\u00edcios nas cidades.\u201d<br \/>Ag\u00eancias publicit\u00e1rias est\u00e3o continuamente pensando em maneiras inovadoras de como utilizar o outdoor com o intuito de atrair a aten\u00e7\u00e3o e a imagina\u00e7\u00e3o de seu p\u00fablico-alvo na medida certa. Segue, logo abaixo, alguns\u00a0exemplos de outdoors que conseguiram obter\u00a0\u00eaxito\u00a0ao serem criativos, inteligentes e cativadores.<br \/>1. Oltimer Restaurants<br \/><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-32082\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-oldtimer.jpg\" alt=\"billboard-ads-oldtimer\" width=\"605\" height=\"722\"><br \/>Propaganda especial para \u201cOldtimer\u201d, uma grande empresa\u00a0austr\u00edaca de alimenta\u00e7\u00e3o que atua em\u00a0autoestradas. (Ag\u00eancia de Publicidade: Demner, Merlicek &amp; Bergmann, Viena, \u00c1ustria)<br \/>2.\u00a0British Airways<br \/><iframe title=\"British Airways - #lookup in Piccadilly Circus #DiscoverBA\" width=\"730\" height=\"411\" src=\"https:\/\/www.youtube.com\/embed\/GtJx_pZjvzc?feature=oembed&amp;enablejsapi=1&amp;origin=https:\/\/designculture.com.br\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><br \/>O outdoor projeto pela Ogilvy Group UK \u00e9 realmente um maravilhoso exemplo de design interativo. Este projeto para a British Airways certamente chama a aten\u00e7\u00e3o, a empresa utiliza tecnologia de vigil\u00e2ncia para controlar os v\u00f4os \u2013 o que permite uma crian\u00e7a apontar para as passagens a\u00e9reas em tempo real. Abigail Comber, chefe de marketing da British Airways, explica: \u201cEste \u00e9 o primeiro [passo para a revolu\u00e7\u00e3o], n\u00e3o apenas para a British Airways, mas para a publicidade do Reino Unido.\u201d<br \/>3.\u00a0TV3: Law And Order<br \/><img decoding=\"async\" class=\"alignnone size-full wp-image-32085\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-law-and-order.jpg\" alt=\"billboard-ads-law-and-order\" width=\"605\" height=\"420\"><br \/>O canal de televis\u00e3o da Nova Zel\u00e2ndia, T3, promoveu a sua \u00faltima temporada de Law &amp; Order com um an\u00fancio que provoca uma imers\u00e3o ao universo narrativo da s\u00e9rie.<br \/>(Ag\u00eancia de Publicidade: Colenso BBDO, Auckland, Nova Zel\u00e2ndia)<br \/>4. The Economist<br \/><img decoding=\"async\" class=\"alignnone size-full wp-image-32087\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-economist-1.jpg\" alt=\"billboard-ads-economist-1\" width=\"605\" height=\"390\"> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-32088\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-economist-2.jpg\" alt=\"billboard-ads-economist-2\" width=\"605\" height=\"395\"><br \/><a href=\"http:\/\/www.economist.com\/\">The Economist<\/a> apostou em um an\u00fancio inteligente ao utilizar um sensor de movimento para acender a l\u00e2mpada (met\u00e1fora para ideia).<br \/>(Ag\u00eancia de Publicidade: Abbott Mead Vickers BBDO, Reino Unido)<br \/>5. IBM<br \/><iframe title=\"IBM &amp;amp; Ogilvy France Create Ads With A New Purpose in its latest &amp;quot;People For Smarter Cities&amp;quot;\" src=\"https:\/\/player.vimeo.com\/video\/67570047?h=a33f696bb9&amp;dnt=1&amp;app_id=122963\" width=\"730\" height=\"411\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><br \/>Como parte da iniciativa do projeto de Smarter Cities da IBM, a ag\u00eancia de publicidade Ogilvy &amp; Mather Group desenvolveu\u00a0\u201can\u00fancios com um prop\u00f3sito\u201d, ao\u00a0utilizar outdoors que mesclam design moderno com funcionalidades para ajudar as pessoas:\u00a0criando\u00a0desde um abrigo na chuva, banco e at\u00e9 mesmo uma rampa.<br \/>6.\u00a0Roupa \u00cdntima da\u00a0Calvin Klein<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32089\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-calvin-klein-1.jpg\" alt=\"billboard-ads-calvin-klein-1\" width=\"605\" height=\"573\"> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-32090\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-calvin-klein-2.jpg\" alt=\"billboard-ads-calvin-klein-2\" width=\"605\" height=\"193\"><br \/>Projeto desenvolvido por estudantes publicit\u00e1rios da Cor\u00e9ia do Sul.<br \/>(Faculdade de Publicidade: Chosun University, Gwangju, Cor\u00e9ia do Sul)<br \/>7.\u00a0Calgary International Film Festival<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32091\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-crying-1.jpg\" alt=\"billboard-ads-crying-1\" width=\"605\" height=\"728\"> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-32092\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-crying-2.jpg\" alt=\"billboard-ads-crying-2\" width=\"605\" height=\"783\"><br \/>Desenvolvido para o <a href=\"http:\/\/www.calgaryfilm.com\/\">Festival Internacional de Filmes em Calgary<\/a>.<br \/>(Ag\u00eancia de Publicidade: WAX, Calgary AB, Canad\u00e1)<br \/>8.\u00a0SunChips:\u00a0Energia Solar<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32093\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-part2-3.jpg\" alt=\"billboard-ads-part2-3\" width=\"605\" height=\"394\"><br \/><em>\u201cFeito com a ajuda da energia solar.\u201d<\/em><br \/>(Ag\u00eancia de Publicidade:\u00a0Juniper Park, EUA)<br \/>9.\u00a0The Day After Tomorrow<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32094\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-day-after-tommorow.jpg\" alt=\"billboard-ads-day-after-tommorow\" width=\"605\" height=\"427\"><br \/>An\u00fancio\u00a0do filme apocal\u00edptico <a href=\"http:\/\/www.imdb.com\/title\/tt0319262\/\">\u201cO Dia Depois de Amanh\u00e3\u201d<\/a>.<br \/>(Ag\u00eancia de Publicidade: Contract, Mumbai, \u00cdndia)<br \/>10.\u00a0Orphea<br \/><iframe title=\"ORPHEA Billboard Trap\" width=\"730\" height=\"411\" src=\"https:\/\/www.youtube.com\/embed\/xgvXZsgr9IQ?feature=oembed&amp;enablejsapi=1&amp;origin=https:\/\/designculture.com.br\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><br \/>Orphea4D Protection \u00e9 um spray inseticida poderoso para ambientes externos. Esta brilhante campanha promove a marca, transformando um outdoor normal em uma armadilha enorme para\u00a0insetos.<br \/>(Ag\u00eancia de Publicidade: Publicis Italy, It\u00e1lia)<br \/>11.\u00a0Smart Brabus: Bridge Jump<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32095\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-part2-14-1.jpg\" alt=\"billboard-ads-part2-14-1\" width=\"605\" height=\"310\"> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-32096\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-part2-14-2.jpg\" alt=\"billboard-ads-part2-14-2\" width=\"605\" height=\"308\"><br \/>An\u00fancio do ve\u00edculo\u00a0Smart Brabus.<br \/>(Ag\u00eancia de Publicidade: BBDO D\u00fcsseldorf,\u00a0Alemanha)<br \/>12.\u00a0Denver Water: Sprinklers<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32097\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-part2-26.jpg\" alt=\"billboard-ads-part2-26\" width=\"605\" height=\"483\"><br \/><em>\u201cSprinklers quebrados desperdi\u00e7am \u00e1gua. Use apenas o que voc\u00ea precisa.\u201d <\/em><br \/>(Ag\u00eancia de Publicidade: Sukle Advertising &amp; Design, Denver, EUA).<br \/>13.\u00a0Hair Club<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32098\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-part2-5.jpg\" alt=\"billboard-ads-part2-5\" width=\"605\" height=\"810\"><br \/><em>\u201cRestaure ele [o cabelo] com Hair Club\u201d.<\/em><br \/>(Ag\u00eancia de Publicidade: Wonder, Calgary, Canad\u00e1)<br \/>14. Alan Wake Game<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32099\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-part2-28-1.jpg\" alt=\"billboard-ads-part2-28-1\" width=\"605\" height=\"837\"> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-32100\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-part2-28-2.jpg\" alt=\"billboard-ads-part2-28-2\" width=\"605\" height=\"853\"><br \/>A Microsoft Canad\u00e1 criou\u00a0uma campanha para\u00a0o lan\u00e7amento de Alan Wake, o jogo de\u00a0horror psicol\u00f3gico.<br \/>(Ag\u00eancia de Publicidade: MacLaren McCann, Toronto, Canad\u00e1)<br \/>15. Kill Bill<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32101\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-kill-bill.jpg\" alt=\"billboard-ads-kill-bill\" width=\"605\" height=\"358\"><br \/>Campanha inteligente para promover o filme <a href=\"http:\/\/www.imdb.com\/title\/tt0266697\/\">Kill Bill Vol. 1<\/a> de Quentin Tarantino.<br \/>(Ag\u00eancia de Publicidade: Desconhecida)<br \/>16.\u00a0Koleston Naturals<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32102\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-change-1.jpg\" alt=\"billboard-ads-change-1\" width=\"605\" height=\"350\"> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-32103\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-change-2.jpg\" alt=\"billboard-ads-change-2\" width=\"605\" height=\"350\"> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-32104\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-change-3.jpg\" alt=\"billboard-ads-change-3\" width=\"597\" height=\"345\"><br \/>Koleston Naturals \u00e9 uma marca de tinta de cabelo que utiliza\u00a0ingredientes naturais em sua composi\u00e7\u00e3o.<br \/>(Ag\u00eancia de Publicidade: Leo Burnett, Beirut, L\u00edbano)<br \/>17.\u00a0Seguran\u00e7a na Estrada<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32105\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-papakura-1.jpg\" alt=\"billboard-ads-papakura-1\" width=\"605\" height=\"422\"> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-32106\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-papakura-2.jpg\" alt=\"billboard-ads-papakura-2\" width=\"605\" height=\"425\"><br \/><em>\u201cChuva muda tudo. Por favor, dirija sob as condi\u00e7\u00f5es.\u201d<\/em><br \/>(Ag\u00eancia de Publicidade: Colenso BBDO, Auckland, Nova Zel\u00e2ndia)<br \/>18.\u00a0Nose Hair Trimmer da Panasonic<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32108\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-baldy.jpg\" alt=\"billboard-ads-baldy\" width=\"605\" height=\"396\"> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-32109\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-baldy-2.jpg\" alt=\"billboard-ads-baldy-2\" width=\"605\" height=\"393\"><br \/>Outdoors constru\u00eddos em torno de fios el\u00e9tricos e postes para dramatizar divertidamente a necessidade de aparar os pelos\u00a0do nariz.<br \/>(Ag\u00eancia de Publicidade: Saatchi &amp; Saatchi, Indon\u00e9sia)<br \/>19.\u00a0Coop\u2019s Paints<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32110\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-bic-paint.jpg\" alt=\"billboard-ads-bic-paint\" width=\"604\" height=\"526\"><br \/>An\u00fancio divertido da Coop\u2019s Paints.<br \/>(Ag\u00eancia de Publicidade: TM Advertising , Dallas, EUA)<br \/>20. Tylenol<br \/><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32112\" src=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/tylenolll.png\" alt=\"tylenolll\" width=\"1180\" height=\"600\"><br \/>Outdoor inteligente para promover a marca Tylenol (produto para combate de dor e febre).<br \/>(Toronto, Canad\u00e1)<br \/>21. Oreo<br \/>https:\/\/www.youtube.com\/watch?v=AWYqzRzbKyI<br \/>Como sempre a Oreo apostando em criatividade, desta vez com a assinatura da The Martin Agency.<br \/>\u00a0<br \/><strong>Fonte:<\/strong> <a href=\"http:\/\/www.boredpanda.com\/\">BoredPanda<\/a> e\u00a0<a href=\"http:\/\/www.creativebloq.com\/\">CreativeBlogQ<\/a><br \/>Laila \u00e9 o meu nome e fa\u00e7o Estudos de M\u00eddia na UFF. Sou ilustradora e designer, e \u00e0s vezes brinco de ser fot\u00f3grafa, modelo e roteirista. Tenho apenas o sonho de ser a melhor amiga da arte. Sou uma boba alegre. Amo ficar em casa fazendo maratona de filmes, amo ver o c\u00e9u, amo amar e sou metida a besta em filosofar. E tamb\u00e9m rimar.<br \/><strong><span class=\"l_ecrd_txt_hlt l_ecrd_txt_nound\">Portal <\/span>Design Culture<\/strong><br \/>O Design e a educa\u00e7\u00e3o movem nossas vidas.<\/p>\n<p>Orgulho de ser de Pernambuco.<br \/>Uma empresa embarcada no Porto Digital<br \/>Hospedado na Imaginare Digital.<br \/><strong><span class=\"l_ecrd_txt_hlt l_ecrd_txt_nound\">\u00a9 Portal <\/span>Design Culture 2024\u00a0 &#8211; <a href=\"https:\/\/designculture.com.br\/politicas-de-privacidade\/\">Termos de uso e pol\u00edtica de privacidade<\/a><\/strong><br \/><strong>Layout por: <a href=\"https:\/\/estudioipm.com.br\/\" target=\"_blank\" rel=\"noopener\">Est\u00fadio IP\/M<\/a><\/strong><br \/><strong>Desenvolvido por: <a href=\"http:\/\/oplanoa.com.br\" target=\"_blank\" rel=\"noopener\">O Plano A<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiW2h0dHBzOi8vZGVzaWduY3VsdHVyZS5jb20uYnIvYm9ucy1leGVtcGxvcy1kZS1iaWxsYm9hcmRzLW91dGRvb3JzLWNyaWF0aXZvcy1lLWludGVsaWdlbnRlcy_SAQA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Billboard ou hoarding, o conhecido \u201cOutdoor\u201d no Brasil \u00e9 a forma mais comum de publicidade ao ar livre. Esta ferramenta \u00e9 importante\u00a0para\u00a0chamar a aten\u00e7\u00e3o do p\u00fablico, e portanto,\u00a0deve ser bem planejada e executada para obter um \u00f3timo retorno.\u00a0De maneira gen\u00e9rica,\u00a0Outdoor \u00e9, de acordo com o Wikip\u00e9dia:\u201c\u2026a designa\u00e7\u00e3o popular de um painel de m\u00eddia exterior, de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[36],"class_list":["post-12458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bons exemplos de billboards (outdoors) criativos e inteligentes - Design Culture - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bons exemplos de billboards (outdoors) criativos e inteligentes - Design Culture\" \/>\n<meta property=\"og:description\" content=\"Billboard ou hoarding, o conhecido \u201cOutdoor\u201d no Brasil \u00e9 a forma mais comum de publicidade ao ar livre. Esta ferramenta \u00e9 importante\u00a0para\u00a0chamar a aten\u00e7\u00e3o do p\u00fablico, e portanto,\u00a0deve ser bem planejada e executada para obter um \u00f3timo retorno.\u00a0De maneira gen\u00e9rica,\u00a0Outdoor \u00e9, de acordo com o Wikip\u00e9dia:\u201c\u2026a designa\u00e7\u00e3o popular de um painel de m\u00eddia exterior, de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"4tuneagencia.digital\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-25T04:26:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-oldtimer.jpg\" \/>\n<meta name=\"author\" content=\"4tune\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"4tune\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/\"},\"author\":{\"name\":\"4tune\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100\"},\"headline\":\"Bons exemplos de billboards (outdoors) criativos e inteligentes &#8211; Design Culture\",\"datePublished\":\"2024-02-25T04:26:33+00:00\",\"dateModified\":\"2024-02-25T04:26:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/\"},\"wordCount\":896,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2024\/02\/wp-header-logo-314.png\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/\",\"name\":\"Bons exemplos de billboards (outdoors) criativos e inteligentes - Design Culture - 4tuneagencia.digital\",\"isPartOf\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2024\/02\/wp-header-logo-314.png\",\"datePublished\":\"2024-02-25T04:26:33+00:00\",\"dateModified\":\"2024-02-25T04:26:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#primaryimage\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2024\/02\/wp-header-logo-314.png\",\"contentUrl\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2024\/02\/wp-header-logo-314.png\",\"width\":1000,\"height\":560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/4tuneagencia.digital\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bons exemplos de billboards (outdoors) criativos e inteligentes &#8211; Design Culture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#website\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/\",\"name\":\"4tuneagencia.digital\",\"description\":\"Marketing e Web Designer \",\"publisher\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/4tuneagencia.digital\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#organization\",\"name\":\"4tuneagencia.digital\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/09\/novo-logo-e1694954525541.png\",\"contentUrl\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/09\/novo-logo-e1694954525541.png\",\"width\":250,\"height\":250,\"caption\":\"4tuneagencia.digital\"},\"image\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100\",\"name\":\"4tune\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e81e8ea0176022ee4555117aee5e3092bff2a7aaa930134f8023c7d4bc2f1495?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e81e8ea0176022ee4555117aee5e3092bff2a7aaa930134f8023c7d4bc2f1495?s=96&d=mm&r=g\",\"caption\":\"4tune\"},\"sameAs\":[\"http:\/\/4tuneagencia.digital\"],\"url\":\"https:\/\/4tuneagencia.digital\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bons exemplos de billboards (outdoors) criativos e inteligentes - Design Culture - 4tuneagencia.digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/","og_locale":"pt_BR","og_type":"article","og_title":"Bons exemplos de billboards (outdoors) criativos e inteligentes - Design Culture","og_description":"Billboard ou hoarding, o conhecido \u201cOutdoor\u201d no Brasil \u00e9 a forma mais comum de publicidade ao ar livre. Esta ferramenta \u00e9 importante\u00a0para\u00a0chamar a aten\u00e7\u00e3o do p\u00fablico, e portanto,\u00a0deve ser bem planejada e executada para obter um \u00f3timo retorno.\u00a0De maneira gen\u00e9rica,\u00a0Outdoor \u00e9, de acordo com o Wikip\u00e9dia:\u201c\u2026a designa\u00e7\u00e3o popular de um painel de m\u00eddia exterior, de...","og_url":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/","og_site_name":"4tuneagencia.digital","article_published_time":"2024-02-25T04:26:33+00:00","og_image":[{"url":"http:\/\/www.designculture.com.br\/wp-content\/uploads\/2016\/04\/billboard-ads-oldtimer.jpg"}],"author":"4tune","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"4tune","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#article","isPartOf":{"@id":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/"},"author":{"name":"4tune","@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100"},"headline":"Bons exemplos de billboards (outdoors) criativos e inteligentes &#8211; Design Culture","datePublished":"2024-02-25T04:26:33+00:00","dateModified":"2024-02-25T04:26:33+00:00","mainEntityOfPage":{"@id":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/"},"wordCount":896,"commentCount":0,"publisher":{"@id":"https:\/\/4tuneagencia.digital\/blog\/#organization"},"image":{"@id":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#primaryimage"},"thumbnailUrl":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2024\/02\/wp-header-logo-314.png","keywords":["Marketing"],"articleSection":["Marketing"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/","url":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/","name":"Bons exemplos de billboards (outdoors) criativos e inteligentes - Design Culture - 4tuneagencia.digital","isPartOf":{"@id":"https:\/\/4tuneagencia.digital\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#primaryimage"},"image":{"@id":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#primaryimage"},"thumbnailUrl":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2024\/02\/wp-header-logo-314.png","datePublished":"2024-02-25T04:26:33+00:00","dateModified":"2024-02-25T04:26:33+00:00","breadcrumb":{"@id":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#primaryimage","url":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2024\/02\/wp-header-logo-314.png","contentUrl":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2024\/02\/wp-header-logo-314.png","width":1000,"height":560},{"@type":"BreadcrumbList","@id":"https:\/\/4tuneagencia.digital\/blog\/bons-exemplos-de-billboards-outdoors-criativos-e-inteligentes-design-culture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/4tuneagencia.digital\/blog\/"},{"@type":"ListItem","position":2,"name":"Bons exemplos de billboards (outdoors) criativos e inteligentes &#8211; Design Culture"}]},{"@type":"WebSite","@id":"https:\/\/4tuneagencia.digital\/blog\/#website","url":"https:\/\/4tuneagencia.digital\/blog\/","name":"4tuneagencia.digital","description":"Marketing e Web Designer ","publisher":{"@id":"https:\/\/4tuneagencia.digital\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/4tuneagencia.digital\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/4tuneagencia.digital\/blog\/#organization","name":"4tuneagencia.digital","url":"https:\/\/4tuneagencia.digital\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/09\/novo-logo-e1694954525541.png","contentUrl":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/09\/novo-logo-e1694954525541.png","width":250,"height":250,"caption":"4tuneagencia.digital"},"image":{"@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100","name":"4tune","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e81e8ea0176022ee4555117aee5e3092bff2a7aaa930134f8023c7d4bc2f1495?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e81e8ea0176022ee4555117aee5e3092bff2a7aaa930134f8023c7d4bc2f1495?s=96&d=mm&r=g","caption":"4tune"},"sameAs":["http:\/\/4tuneagencia.digital"],"url":"https:\/\/4tuneagencia.digital\/blog\/author\/admin\/"}]}},"jetpack_featured_media_url":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2024\/02\/wp-header-logo-314.png","_links":{"self":[{"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/posts\/12458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/comments?post=12458"}],"version-history":[{"count":0,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/posts\/12458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/media\/12459"}],"wp:attachment":[{"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/media?parent=12458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/categories?post=12458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/tags?post=12458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}