{"id":12585,"date":"2024-02-29T20:27:10","date_gmt":"2024-02-29T23:27:10","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/meta-vai-vender-selos-de-verificacao-para-empresas-entenda-giz-brasil\/"},"modified":"2024-02-29T20:27:10","modified_gmt":"2024-02-29T23:27:10","slug":"meta-vai-vender-selos-de-verificacao-para-empresas-entenda-giz-brasil","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/meta-vai-vender-selos-de-verificacao-para-empresas-entenda-giz-brasil\/","title":{"rendered":"Meta vai vender selos de verifica\u00e7\u00e3o para empresas; entenda &#8211; Giz Brasil"},"content":{"rendered":"<p><a href=\"\/\" rel=\"home\"><img decoding=\"async\" src=\"https:\/\/gizmodo.uol.com.br\/wp-content\/themes\/gizbr_f606828\/offline-uploads\/logo-header.svg\" alt=\"\"><\/a><br \/><a href=\"\/\" rel=\"home\"><img decoding=\"async\" src=\"https:\/\/gizmodo.uol.com.br\/wp-content\/blogs.dir\/8\/files\/2023\/10\/logo_giz.svg\" alt=\"\"><\/a><br \/><span style=\"font-weight: 400;\">O programa de selos de verifica\u00e7\u00e3o, batizado de <a href=\"https:\/\/about.fb.com\/news\/2023\/09\/meta-verified-for-businesses\/\" target=\"_blank\" rel=\"noopener\">&#8220;Meta Verified&#8221;<\/a>, ser\u00e1 expandido para empresas no Instagram, Facebook e WhatsApp. <\/span><span style=\"font-weight: 400;\">A novidade foi anunciada pelo CEO <a href=\"https:\/\/gizmodo.uol.com.br\/zuckerberg-quer-transformar-qualquer-superficie-plana-em-teclado-virtual\/\">Mark Zuckerberg<\/a>, durante o evento Meta\u2019s Conversations Conference, em Mumbai, na \u00cdndia.<\/span><br \/><span style=\"font-weight: 400;\">De acordo com as informa\u00e7\u00f5es divulgadas, a gigante da tecnologia come\u00e7ar\u00e1 os testes nas pr\u00f3ximas semanas com algumas empresas em mercados selecionados.<\/span><\/p>\n<div class=\"adCode--xs text-center post-ad\">\n<div class=\"centralized\" id=\"banner-300x250-area\"><script>window.uolads.push({ id: \"banner-300x250-area\" });<\/script><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">O servi\u00e7o oferece um selo de verifica\u00e7\u00e3o, maior destaque para a marca em pesquisas, prote\u00e7\u00e3o contra falsifica\u00e7\u00e3o de perfil, al\u00e9m de acesso facilitado a suporte e solu\u00e7\u00e3o de problemas na conta.<\/span><br \/><span style=\"font-weight: 400;\">O valor ser\u00e1 de US$ 21,99 (cerca de R$ 107) para perfis empresariais do Facebook e Instagram. O WhatsApp n\u00e3o divulgou os pre\u00e7os, j\u00e1 que os testes no mensageiro devem demorar um pouco mais para come\u00e7ar.<\/span><br \/><span style=\"font-weight: 400;\">A Meta afirmou que comandar\u00e1 um r\u00edgido processo com v\u00e1rias etapas de verifica\u00e7\u00e3o antes, durante e ap\u00f3s a assinatura das empresas. O objetivo \u00e9 garantir que os usu\u00e1rios da plataforma interajam sempre com entidades confi\u00e1veis.<\/span><\/p>\n<div class=\"adCode--xs text-center post-ad\">\n<div class=\"centralized\" id=\"banner-300x250-2-area\"><script>window.uolads.push({ id: \"banner-300x250-8-area\" });<\/script><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u201cQueremos que as empresas se sintam confiantes de que suas marcas est\u00e3o protegidas em nossos aplicativos e que as pessoas tenham certeza de que as empresas verificadas com as quais interagem e enviam mensagens s\u00e3o leg\u00edtimas\u201d, diz a Meta.<br \/> <\/span><br \/><span style=\"font-weight: 400;\">A empresa <a href=\"https:\/\/gizmodo.uol.com.br\/meta-vai-cobrar-mensalidade-para-verificacao-de-conta-no-instagram\/\">lan\u00e7ou o programa<\/a> no in\u00edcio deste ano com foco em criadores de conte\u00fado. A novidade surgiu pouco tempo depois de Elon Musk come\u00e7ar a cobrar pelo selo de verifica\u00e7\u00e3o no X, o antigo Twitter. O servi\u00e7o promete maior alcance e mais ferramentas para os influenciadores que utilizam as plataformas como ferramenta de trabalho.<\/span><br \/><span style=\"font-weight: 400;\">No in\u00edcio, a quest\u00e3o da venda de selos de verifica\u00e7\u00e3o &#8212; anteriormente concedidos a perfis relevantes &#8212; era para evitar a prolifera\u00e7\u00e3o de contas falsas. Na \u00e9poca, ela gerou discuss\u00f5es acaloradas na internet. Por\u00e9m,\u00a0 a pr\u00e1tica est\u00e1 se tornando em uma nova tend\u00eancia entre as redes sociais. Isso porque \u00e9 mais uma maneira de levantar receitas para as plataformas.<br \/> <\/span><\/p>\n<div class=\"adCode--xs text-center post-ad\">\n<div class=\"centralized\" id=\"banner-300x250-3-area\"><script>window.uolads.push({ id: \"banner-300x250-9-area\" });<\/script><\/div>\n<\/div>\n<p><\/p>\n<div class=\"foo_newsletter text-center\"><a href=\"https:\/\/gizmodobrasil.substack.com\/\" title=\"Assine a newsletter do Gizmodo\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/gizmodo.uol.com.br\/wp-content\/blogs.dir\/8\/files\/2023\/09\/NEWS-GIZMODO.png\" alt=\"Assine a newsletter do Gizmodo\" loading=\"lazy\" class=\"aligncenter\" \/><\/a><\/div>\n<p>\u00c9 jornalista, vive em S\u00e3o Paulo e escreve sobre tecnologia e games. \u00c9 grande f\u00e3 de cultura pop e profundamente apaixonado por cinema.<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiVmh0dHBzOi8vZ2l6bW9kby51b2wuY29tLmJyL21ldGEtdmFpLXZlbmRlci1zZWxvcy1kZS12ZXJpZmljYWNhby1wYXJhLWVtcHJlc2FzLWVudGVuZGEv0gFaaHR0cHM6Ly9naXptb2RvLnVvbC5jb20uYnIvbWV0YS12YWktdmVuZGVyLXNlbG9zLWRlLXZlcmlmaWNhY2FvLXBhcmEtZW1wcmVzYXMtZW50ZW5kYS9hbXAv?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O programa de selos de verifica\u00e7\u00e3o, batizado de &#8220;Meta Verified&#8221;, ser\u00e1 expandido para empresas no Instagram, Facebook e WhatsApp. A novidade foi anunciada pelo CEO Mark Zuckerberg, durante o evento Meta\u2019s Conversations Conference, em Mumbai, na \u00cdndia.De acordo com as informa\u00e7\u00f5es divulgadas, a gigante da tecnologia come\u00e7ar\u00e1 os testes nas pr\u00f3ximas semanas com algumas empresas&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[36],"class_list":["post-12585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta vai vender selos de verifica\u00e7\u00e3o para empresas; entenda - Giz Brasil - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/meta-vai-vender-selos-de-verificacao-para-empresas-entenda-giz-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta vai vender selos de verifica\u00e7\u00e3o para empresas; entenda - Giz Brasil\" \/>\n<meta property=\"og:description\" content=\"O programa de selos de verifica\u00e7\u00e3o, batizado de &#8220;Meta Verified&#8221;, ser\u00e1 expandido para empresas no Instagram, Facebook e WhatsApp. A novidade foi anunciada pelo CEO Mark Zuckerberg, durante o evento Meta\u2019s Conversations Conference, em Mumbai, na \u00cdndia.De acordo com as informa\u00e7\u00f5es divulgadas, a gigante da tecnologia come\u00e7ar\u00e1 os testes nas pr\u00f3ximas semanas com algumas empresas...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4tuneagencia.digital\/blog\/meta-vai-vender-selos-de-verificacao-para-empresas-entenda-giz-brasil\/\" \/>\n<meta property=\"og:site_name\" content=\"4tuneagencia.digital\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-29T23:27:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gizmodo.uol.com.br\/wp-content\/themes\/gizbr_f606828\/offline-uploads\/logo-header.svg\" \/>\n<meta name=\"author\" content=\"4tune\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"4tune\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/meta-vai-vender-selos-de-verificacao-para-empresas-entenda-giz-brasil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/meta-vai-vender-selos-de-verificacao-para-empresas-entenda-giz-brasil\/\"},\"author\":{\"name\":\"4tune\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100\"},\"headline\":\"Meta vai vender selos de verifica\u00e7\u00e3o para empresas; 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