{"id":13684,"date":"2024-04-05T08:42:35","date_gmt":"2024-04-05T11:42:35","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/por-que-a-qualidade-dos-dados-e-critica-para-o-marketing-na-era-da-genai\/"},"modified":"2024-04-05T08:42:35","modified_gmt":"2024-04-05T11:42:35","slug":"por-que-a-qualidade-dos-dados-e-critica-para-o-marketing-na-era-da-genai","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/por-que-a-qualidade-dos-dados-e-critica-para-o-marketing-na-era-da-genai\/","title":{"rendered":"Por que a qualidade dos dados \u00e9 cr\u00edtica para o marketing na era da GenAI"},"content":{"rendered":"<div style=\"text-align:justify;\">\n<p>A<a href=\"https:\/\/www.bcg.com\/publications\/2023\/generative-ai-in-marketing\"> recent survey<\/a> reveals that CMOs around the world are optimistic and confident about GenAI\u2019s future ability to enhance productivity and create competitive advantage. Seventy per cent are already using GenAI and 19 per cent are testing it. And the main areas they\u2019re exploring are personalisation (67%), content creation (49%) and market segmentation (41%).<\/p>\n<p>However, for many consumer brands, the divide between expectations and reality looms large. Marketers envisioning a seamless, magical customer experience must recognise that AI\u2019s effectiveness depends on high-quality underlying data. Without that, the AI falls flat, leaving marketers grappling with a less-than-magical reality.<\/p>\n<h4 class=\"wp-block-heading\"><strong>AI-powered marketing fail<\/strong><\/h4>\n<p>Let\u2019s take a closer look at what AI-powered marketing with poor data quality could look like. Say I\u2019m a customer of a general sports apparel and outdoor store, and I\u2019m planning for my upcoming annual winter ski trip. I\u2019m excited to use the personal shopper AI to give me an experience that\u2019s easy and customised to me.<\/p>\n<p>I need to fill in some gaps in my ski wardrobe, so I ask the personal shopper AI to suggest some items to purchase. But the AI is creating its responses based on data about me that\u2019s been scattered across the bran<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent survey reveals that CMOs around the world are optimistic and confident about GenAI\u2019s future ability to enhance productivity and create competitive advantage. Seventy per cent are already using GenAI and 19 per cent are testing it. And the main areas they\u2019re exploring are personalisation (67%), content creation (49%) and market segmentation (41%). However,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[67],"class_list":["post-13684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","tag-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por que a qualidade dos dados \u00e9 cr\u00edtica para o marketing na era da GenAI - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/por-que-a-qualidade-dos-dados-e-critica-para-o-marketing-na-era-da-genai\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que a qualidade dos dados \u00e9 cr\u00edtica para o marketing na era da GenAI\" \/>\n<meta property=\"og:description\" content=\"A recent survey reveals that CMOs around the world are optimistic and confident about GenAI\u2019s future ability to enhance productivity and create competitive advantage. Seventy per cent are already using GenAI and 19 per cent are testing it. And the main areas they\u2019re exploring are personalisation (67%), content creation (49%) and market segmentation (41%). However,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4tuneagencia.digital\/blog\/por-que-a-qualidade-dos-dados-e-critica-para-o-marketing-na-era-da-genai\/\" \/>\n<meta property=\"og:site_name\" content=\"4tuneagencia.digital\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-05T11:42:35+00:00\" \/>\n<meta name=\"author\" content=\"4tune\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"4tune\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/por-que-a-qualidade-dos-dados-e-critica-para-o-marketing-na-era-da-genai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/por-que-a-qualidade-dos-dados-e-critica-para-o-marketing-na-era-da-genai\/\"},\"author\":{\"name\":\"4tune\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100\"},\"headline\":\"Por que a qualidade dos dados \u00e9 cr\u00edtica para o marketing na era da GenAI\",\"datePublished\":\"2024-04-05T11:42:35+00:00\",\"dateModified\":\"2024-04-05T11:42:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/por-que-a-qualidade-dos-dados-e-critica-para-o-marketing-na-era-da-genai\/\"},\"wordCount\":219,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/por-que-a-qualidade-dos-dados-e-critica-para-o-marketing-na-era-da-genai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2024\/04\/wp-header-logo-85.png\",\"keywords\":[\"IA\"],\"articleSection\":[\"Intelig\u00eancia artificial\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/4tuneagencia.digital\/blog\/por-que-a-qualidade-dos-dados-e-critica-para-o-marketing-na-era-da-genai\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/por-que-a-qualidade-dos-dados-e-critica-para-o-marketing-na-era-da-genai\/\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/por-que-a-qualidade-dos-dados-e-critica-para-o-marketing-na-era-da-genai\/\",\"name\":\"Por que a qualidade dos dados \u00e9 cr\u00edtica para o marketing na era da GenAI - 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