{"id":4097,"date":"2023-09-18T20:08:40","date_gmt":"2023-09-18T23:08:40","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/veja-quem-mais-gastou-com-anuncios-politicos-no-google-nos-ultimos-8-meses-mundo-conectado\/"},"modified":"2023-09-18T20:08:40","modified_gmt":"2023-09-18T23:08:40","slug":"veja-quem-mais-gastou-com-anuncios-politicos-no-google-nos-ultimos-8-meses-mundo-conectado","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/veja-quem-mais-gastou-com-anuncios-politicos-no-google-nos-ultimos-8-meses-mundo-conectado\/","title":{"rendered":"Veja quem mais gastou com an\u00fancios pol\u00edticos no Google nos \u00faltimos 8 meses &#8211; Mundo Conectado"},"content":{"rendered":"<p><span><span><a href=\"https:\/\/www.mundoconectado.com.br\/\">Home<\/a><\/span> <svg width=\"7\" height=\"10\" viewbox=\"0 0 7 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1.5 9L5.5 5L1.5 1\" stroke=\"#B2B2B2\" stroke-width=\"1.5\" \/><\/svg> <strong><a href=\"https:\/\/www.mundoconectado.com.br\/google\/\">Google<\/a><\/strong><\/span><br \/> Cultura <br \/> Entre novembro de 2021 e julho de 2022, mais de R$ 1,3 milh\u00e3o foram gastos com an\u00fancios no Google <br \/>Buscando maior transpar\u00eancia durante as Elei\u00e7\u00f5es de 2022, o <a href=\"https:\/\/www.mundoconectado.com.br\/google\/\" target=\"_blank\" title=\"Google\" rel=\"noopener\">Google<\/a> revelou <a href=\"https:\/\/mundoconectado.com.br\/noticias\/v\/23482\/google-revela-diretrizes-para-propaganda-eleitoral-nas-eleicoes-de-2022\" target=\"_blank\" rel=\"noopener\">novas diretrizes para veicula\u00e7\u00e3o de propaganda eleitoral<\/a>, al\u00e9m de<a href=\"https:\/\/mundoconectado.com.br\/noticias\/v\/26099\/google-anuncia-plataforma-de-buscas-sobre-as-eleicoes-2022-no-brasil\" target=\"_blank\" rel=\"noopener\"> plataforma de buscas para as elei\u00e7\u00f5es<\/a>. Dentro do Google Ads ficou mais f\u00e1cil acompanhar quais os partidos pol\u00edticos, pessoas f\u00edsicas e jur\u00eddicas est\u00e3o veiculando an\u00fancios na plataforma. Entre 17 de novembro de 2021 at\u00e9 17 de julho de 2022, foram veiculados <strong>1.994 an\u00fancios, no valor total de R$ 1.385 milh\u00e3o<\/strong> em propaganda pol\u00edtica.<br \/><img decoding=\"async\" alt src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%200%200'%3E%3C\/svg%3E\" title=\"CR\u00c9DITOS: Print de Tela\/Google\" data-lazy-src=\"https:\/\/www.mundoconectado.com.br\/wp-content\/plugins\/seox-image-magick\/imagick_convert.php?format=webp&#038;quality=91&#038;imagick=uploads.mundoconectado.com.br\/2022\/07\/27091905\/brasil-paralelo-google-ads.jpg\" \/><noscript><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.mundoconectado.com.br\/wp-content\/plugins\/seox-image-magick\/imagick_convert.php?format=webp&#038;quality=91&#038;imagick=uploads.mundoconectado.com.br\/2022\/07\/27091905\/brasil-paralelo-google-ads.jpg\" title=\"CR\u00c9DITOS: Print de Tela\/Google\" \/><\/noscript><br \/>Dentre os 10 maiores anunciantes do Google, o&nbsp;Brasil Paralelo \u00e9 o \u00f3rg\u00e3o que mais gastou com&nbsp;R$ 410 mil (29% do valor total), seguido pelo PSDB nacional com R$ 241 mil (17% do valor total). Outros partidos como o PSB do Rio de Janeiro&nbsp;que gastou&nbsp;R$ 180 mil, PP com R$ 31,5 mil e PT com R$ 16,5 mil tamb\u00e9m aparecem na lista.<br \/>A \u00fanica pessoa f\u00edsica a aparecer na lista \u00e9 Thiago Barros Rodrigues Costa, que gastou R$ 86 mil em an\u00fancios no Google e figura na 5\u00aa coloca\u00e7\u00e3o da lista. O empres\u00e1rio promove pesquisas relacionadas \u00e0 avalia\u00e7\u00e3o do governo do Presidente Jair Bolsonaro (PL).&nbsp;<br \/>Os an\u00fancios por <strong>v\u00eddeo&nbsp;s\u00e3o o principal formato de veicula\u00e7\u00e3o&nbsp;e representam R$ 1,2 milh\u00e3o dos R$ 1,3 milh\u00e3o aplicados em an\u00fancios<\/strong>, desde novembro de 2021. O principal meio de veicula\u00e7\u00e3o \u00e9 atrav\u00e9s dos an\u00fancios do Youtube, que reproduzem o an\u00fancio antes do in\u00edcio da reprodu\u00e7\u00e3o de algum v\u00eddeo, ou durante. Os dados tamb\u00e9m aponta que o investimento vem crescendo com a aproxima\u00e7\u00e3o das Elei\u00e7\u00f5es 2022.<br \/>A exibi\u00e7\u00e3o do quanto recebe por an\u00fancios pol\u00edticos \u00e9 resultado de um acordo entre a plataforma de buscas com o Tribunal Superior Eelitora, que foi firmado em junho. A divulga\u00e7\u00e3o \u00e9 realizada atrav\u00e9s do <a href=\"https:\/\/mundoconectado.com.br\/noticias\/v\/23482\/google-revela-diretrizes-para-propaganda-eleitoral-nas-eleicoes-de-2022\" target=\"_blank\" rel=\"noopener\">Relat\u00f3rio de Transpar\u00eancia de Publicidade Pol\u00edtica<\/a>. S\u00e3o considerados como an\u00fancios pol\u00edticos a veicula\u00e7\u00e3o de qualquer propaganda que fa\u00e7a men\u00e7\u00f5es \u00e0 partidos pol\u00edticos, funcion\u00e1rios p\u00fablicos eleitos ou candidatos.<\/p>\n<div class=\"wp-block-seox-content-feeds\">\n<article class=\"feed feed-base feed-conteudo-destacado\">\n<div class=\"feed-head\"> <small class=\"feed-head-text\">Conte\u00fado Relacionado <\/small> <\/div>\n<div class=\"feed-bg\"> <a href=\"https:\/\/www.mundoconectado.com.br\/corporativo\/tse-lanca-sistema-para-receber-denuncias-de-fake-news-nas-eleicoes-2022\/\" title=\"TSE lan\u00e7a sistema para receber den\u00fancias de fake news nas Elei\u00e7\u00f5es 2022\"> <\/p>\n<figure class=\"feed-image\"> <img fetchpriority=\"high\" width=\"912\" height=\"569\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20912%20569'%3E%3C\/svg%3E\" class=\"attachment-912x569 size-912x569\" alt=\"TSE lan\u00e7a sistema para receber den\u00fancias de fake news nas Elei\u00e7\u00f5es 2022\" decoding=\"async\" data-lazy-srcset=\"https:\/\/www.mundoconectado.com.br\/wp-content\/plugins\/seox-image-magick\/imagick_convert.php?width=327&amp;height=204&amp;format=webp&amp;quality=91&amp;imagick=uploads.mundoconectado.com.br\/2022\/06\/27185855\/tse-sistema-fake-news.jpg 992w, https:\/\/www.mundoconectado.com.br\/wp-content\/plugins\/seox-image-magick\/imagick_convert.php?width=912&amp;height=569&amp;format=webp&amp;quality=91&amp;imagick=uploads.mundoconectado.com.br\/2022\/06\/27185855\/tse-sistema-fake-news.jpg 1200w\" data-lazy-sizes=\"100vw\" data-lazy-src=\"https:\/\/www.mundoconectado.com.br\/wp-content\/plugins\/seox-image-magick\/imagick_convert.php?width=912&amp;height=569&amp;format=webp&amp;quality=91&amp;imagick=uploads.mundoconectado.com.br\/2022\/06\/27185855\/tse-sistema-fake-news.jpg\" \/><noscript><img width=\"912\" height=\"569\" src=\"https:\/\/www.mundoconectado.com.br\/wp-content\/plugins\/seox-image-magick\/imagick_convert.php?width=912&amp;height=569&amp;format=webp&amp;quality=91&amp;imagick=uploads.mundoconectado.com.br\/2022\/06\/27185855\/tse-sistema-fake-news.jpg\" class=\"attachment-912x569 size-912x569\" alt=\"TSE lan\u00e7a sistema para receber den\u00fancias de fake news nas Elei\u00e7\u00f5es 2022\" decoding=\"async\" srcset=\"https:\/\/www.mundoconectado.com.br\/wp-content\/plugins\/seox-image-magick\/imagick_convert.php?width=327&amp;height=204&amp;format=webp&amp;quality=91&amp;imagick=uploads.mundoconectado.com.br\/2022\/06\/27185855\/tse-sistema-fake-news.jpg 992w, https:\/\/www.mundoconectado.com.br\/wp-content\/plugins\/seox-image-magick\/imagick_convert.php?width=912&amp;height=569&amp;format=webp&amp;quality=91&amp;imagick=uploads.mundoconectado.com.br\/2022\/06\/27185855\/tse-sistema-fake-news.jpg 1200w\" sizes=\"100vw\" \/><\/noscript> <\/p>\n<div class=\"feed-image-hover\"> <\/div>\n<\/figure>\n<div class=\"feed-content\">\n<div class=\"line\">\n<p class=\"feed-hat hat\">Corporativo<\/p>\n<\/p><\/div>\n<p class=\"feed-title\">TSE lan\u00e7a sistema para receber den\u00fancias de fake news nas Elei\u00e7\u00f5es 2022<\/p>\n<\/p><\/div>\n<p> <\/a> <\/div>\n<\/article><\/div>\n<p>Corporativo<br \/>TSE lan\u00e7a sistema para receber den\u00fancias de fake news nas Elei\u00e7\u00f5es 2022<br \/>Via: <a href=\"https:\/\/g1.globo.com\/politica\/eleicoes\/2022\/noticia\/2022\/07\/21\/veja-lista-de-quem-mais-paga-anuncio-politico-no-google.ghtml\" target=\"_blank\" rel=\"noreferrer noopener\">G1<\/a><br \/>Final explicado<br \/>veja a lista!<br \/>Artigos<br \/>Atualiza\u00e7\u00e3o com o Android 14 <br \/>Novos cap\u00edtulos<br \/>veja a lista!<br \/>Final explicado<br \/>Produ\u00e7\u00e3o alem\u00e3<br \/>Artigos<br \/>Vai perder?<br \/>Produ\u00e7\u00e3o alem\u00e3<br \/>veja a lista!<br \/>Artigos<br \/>Final explicado<br \/>Come\u00e7aram as taxas<br \/>Artigos<br \/>Produ\u00e7\u00e3o alem\u00e3<br \/>veja a lista!<br \/>Final explicado<br \/>tablet baratinho<br \/>Vai ficar mais caro<br \/>Economize Espa\u00e7o<br \/>Fazendo a faxina<br \/>Mais uma IA<br \/> VEJA MAIS <br \/>Grupos personalizados<br \/>Sem solu\u00e7\u00f5es<br \/>A\u00ed sim<br \/>do seu jeito<br \/>mudan\u00e7as!<br \/>muitas mudan\u00e7as<br \/>Jovens Influenciados<br \/>Est\u00e1 chegando a hora<\/p>\n<p> Adrenaline \u00a9 2023 Todos os direitos reservados. <\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMidGh0dHBzOi8vd3d3Lm11bmRvY29uZWN0YWRvLmNvbS5ici9nb29nbGUvdmVqYS1xdWVtLW1haXMtZ2FzdG91LWNvbS1hbnVuY2lvcy1wb2xpdGljb3Mtbm8tZ29vZ2xlLW5vcy11bHRpbW9zLTgtbWVzZXMv0gF4aHR0cHM6Ly93d3cubXVuZG9jb25lY3RhZG8uY29tLmJyL2dvb2dsZS92ZWphLXF1ZW0tbWFpcy1nYXN0b3UtY29tLWFudW5jaW9zLXBvbGl0aWNvcy1uby1nb29nbGUtbm9zLXVsdGltb3MtOC1tZXNlcy9hbXAv?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home Google Cultura Entre novembro de 2021 e julho de 2022, mais de R$ 1,3 milh\u00e3o foram gastos com an\u00fancios no Google Buscando maior transpar\u00eancia durante as Elei\u00e7\u00f5es de 2022, o Google revelou novas diretrizes para veicula\u00e7\u00e3o de propaganda eleitoral, al\u00e9m de plataforma de buscas para as elei\u00e7\u00f5es. Dentro do Google Ads ficou mais f\u00e1cil&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[36],"class_list":["post-4097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Veja quem mais gastou com an\u00fancios pol\u00edticos no Google nos \u00faltimos 8 meses - Mundo Conectado - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/veja-quem-mais-gastou-com-anuncios-politicos-no-google-nos-ultimos-8-meses-mundo-conectado\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veja quem mais gastou com an\u00fancios pol\u00edticos no Google nos \u00faltimos 8 meses - Mundo Conectado\" \/>\n<meta property=\"og:description\" content=\"Home Google Cultura Entre novembro de 2021 e julho de 2022, mais de R$ 1,3 milh\u00e3o foram gastos com an\u00fancios no Google Buscando maior transpar\u00eancia durante as Elei\u00e7\u00f5es de 2022, o Google revelou novas diretrizes para veicula\u00e7\u00e3o de propaganda eleitoral, al\u00e9m de plataforma de buscas para as elei\u00e7\u00f5es. 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