{"id":4465,"date":"2023-09-22T01:53:41","date_gmt":"2023-09-22T04:53:41","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/decisao-do-stj-sobre-google-ads-e-um-marco-para-a-propriedade-jota\/"},"modified":"2023-09-22T01:53:41","modified_gmt":"2023-09-22T04:53:41","slug":"decisao-do-stj-sobre-google-ads-e-um-marco-para-a-propriedade-jota","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/decisao-do-stj-sobre-google-ads-e-um-marco-para-a-propriedade-jota\/","title":{"rendered":"Decis\u00e3o do STJ sobre Google Ads \u00e9 um marco para a propriedade &#8230; &#8211; JOTA"},"content":{"rendered":"<p><span>Internet<\/span><br \/>Corte entendeu que links patrocinados com palavras-chave de marca concorrente configuram concorr\u00eancia desleal<br \/>O Google Ads tem gerado algumas pol\u00eamicas dentro do campo jur\u00eddico, principalmente no que concerne aos limites da tutela do direito marc\u00e1rio e a coibi\u00e7\u00e3o da concorr\u00eancia desleal no ambiente virtual. No dia 23 de agosto, a 4\u00aa Turma do STJ, por meio do REsp 1.937.989\/SP, firmou entendimento de que os links patrocinados, no mercado [&hellip;]<br \/> Cadastre-se e tenha acesso a <span class=\"jota-paywall-new__count\"> <strong> dez conte\u00fados <\/strong> <\/span> todo m\u00eas. <br \/> Informa\u00e7\u00f5es confi\u00e1veis, assertivas e \u00fateis. \u200bLeia e entenda por que o JOTA \u200bfoi eleito <strong> a melhor startup de informa\u00e7\u00e3o do mundo. <\/strong> <br \/> J\u00e1 \u00e9 assinante? <a id=\"paywall_login\" href=\"https:\/\/www.jota.info\/login?redirect_url=https:\/\/www.jota.info\/opiniao-e-analise\/artigos\/decisao-do-stj-sobre-google-ads-e-um-marco-para-a-propriedade-intelectual-12092022\"><strong> Login <\/strong><\/a> <\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiggFodHRwczovL3d3dy5qb3RhLmluZm8vb3Bpbmlhby1lLWFuYWxpc2UvYXJ0aWdvcy9kZWNpc2FvLWRvLXN0ai1zb2JyZS1nb29nbGUtYWRzLWUtdW0tbWFyY28tcGFyYS1hLXByb3ByaWVkYWRlLWludGVsZWN0dWFsLTEyMDkyMDIy0gEA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>InternetCorte entendeu que links patrocinados com palavras-chave de marca concorrente configuram concorr\u00eancia deslealO Google Ads tem gerado algumas pol\u00eamicas dentro do campo jur\u00eddico, principalmente no que concerne aos limites da tutela do direito marc\u00e1rio e a coibi\u00e7\u00e3o da concorr\u00eancia desleal no ambiente virtual. No dia 23 de agosto, a 4\u00aa Turma do STJ, por meio&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[36],"class_list":["post-4465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decis\u00e3o do STJ sobre Google Ads \u00e9 um marco para a propriedade ... - JOTA - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/decisao-do-stj-sobre-google-ads-e-um-marco-para-a-propriedade-jota\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decis\u00e3o do STJ sobre Google Ads \u00e9 um marco para a propriedade ... - JOTA\" \/>\n<meta property=\"og:description\" content=\"InternetCorte entendeu que links patrocinados com palavras-chave de marca concorrente configuram concorr\u00eancia deslealO Google Ads tem gerado algumas pol\u00eamicas dentro do campo jur\u00eddico, principalmente no que concerne aos limites da tutela do direito marc\u00e1rio e a coibi\u00e7\u00e3o da concorr\u00eancia desleal no ambiente virtual. 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