{"id":4612,"date":"2023-09-23T13:39:15","date_gmt":"2023-09-23T16:39:15","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/meta-for-business-o-que-e-e-como-funciona-olhar-digital\/"},"modified":"2023-09-23T13:39:15","modified_gmt":"2023-09-23T16:39:15","slug":"meta-for-business-o-que-e-e-como-funciona-olhar-digital","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/meta-for-business-o-que-e-e-como-funciona-olhar-digital\/","title":{"rendered":"Meta for Business: o que \u00e9 e como funciona &#8211; Olhar Digital"},"content":{"rendered":"<p>As <a href=\"https:\/\/olhardigital.com.br\/2022\/12\/09\/seguranca\/meta-coleta-dados-ilegais-de-sites-de-impostos\/\" target=\"_blank\" rel=\"noreferrer noopener\">redes sociais<\/a> deixaram h\u00e1 muito tempo de ser apenas plataformas de comunica\u00e7\u00e3o interpessoal, compartilhamento de informa\u00e7\u00e3o e entretenimento. Hoje, o <a href=\"https:\/\/olhardigital.com.br\/2022\/12\/15\/guia-do-empreendedor\/link-na-bio-crie-e-profissionalize-a-sua-empresa\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing e as vendas<\/a> s\u00e3o o principal neg\u00f3cio <a href=\"https:\/\/olhardigital.com.br\/2022\/12\/27\/seguranca\/dados-de-celebridades-serao-vendidos-por-hackers\/\" target=\"_blank\" rel=\"noreferrer noopener\">dessas empresas<\/a>, e ferramentas de gest\u00e3o para perfis nessas plataformas s\u00e3o extremamente necess\u00e1rias. Um exemplo de ferramenta desse tipo \u00e9 o Meta Business Suite.<br \/><strong>Leia mais:<\/strong><br \/>A ferramenta, que nasceu com o nome de Facebook Business, foi rebatizada depois que <a href=\"https:\/\/olhardigital.com.br\/2022\/11\/09\/pro\/crise-meta-anuncia-milhares-de-demissoes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mark Zuckerberg<\/a> resolveu mudar o nome de seu conglomerado e o Facebook se tornou apenas mais uma das empresas sob o guarda-chuva da Meta. Sabe o que \u00e9 essa plataforma? Conhece suas funcionalidades? O <strong>Olhar Digital<\/strong> preparou um guia completo sobre o Meta Business Suite.<br \/>O Meta Business Suite permite o gerenciamento de todas as a\u00e7\u00f5es de marketing e publicidade realizadas no Facebook e no Instagram em um s\u00f3 lugar. A plataforma centraliza todas as ferramentas de gest\u00e3o que ajudam as empresas a se conectar com seus clientes nos diferentes canais de venda oferecidos pela empresa, facilitando o acesso a elas e centralizando as informa\u00e7\u00f5es.<br \/>A plataforma permite, por exemplo, visualizar notifica\u00e7\u00f5es e responder mensagens enviadas de diferentes canais em um mesmo lugar. A ferramenta tamb\u00e9m d\u00e1 acesso ao <a href=\"https:\/\/olhardigital.com.br\/2022\/10\/24\/dicas-e-tutoriais\/estudio-de-criacao\/\" target=\"_blank\" rel=\"noreferrer noopener\">Est\u00fadio de Cria\u00e7\u00e3o<\/a>, que permite postar ou programar publica\u00e7\u00f5es, stories e an\u00fancios para o <a href=\"https:\/\/olhardigital.com.br\/2022\/12\/20\/seguranca\/meta-diz-que-derrubou-mais-de-200-operacoes-e-contas-falsas-de-sua-plataforma\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook e o Instagram<\/a>. A funcionalidade est\u00e1 dispon\u00edvel tanto para uso em desktops, quanto em dispositivos m\u00f3veis.<br \/>O Meta Business Suite \u00e9 uma ferramenta gratuita e est\u00e1 dispon\u00edvel para uso online em navegadores web, al\u00e9m de aplicativos para smartphones. Contudo, a vers\u00e3o para desktop \u00e9 mais completa que a vers\u00e3o para dispositivos m\u00f3veis. Apenas quando se abre a ferramenta no computador \u00e9 poss\u00edvel acessar funcionalidades como os gerenciadores de an\u00fancios e com\u00e9rcio e as configura\u00e7\u00f5es de neg\u00f3cios.<br \/>Usar a ferramenta \u00e9 muito f\u00e1cil, basta <a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">acess\u00e1-la<\/a> e logar com os dados da conta que gerencia aquela p\u00e1gina no Facebook. A partir da\u00ed, j\u00e1 \u00e9 poss\u00edvel acessar todas as funcionalidades dispon\u00edveis para empresas de maneira gratuita, al\u00e9m de potencializar determinadas a\u00e7\u00f5es de marketing atrav\u00e9s das ferramentas de <a href=\"https:\/\/olhardigital.com.br\/2022\/08\/02\/pro\/investimento-em-publicidade-digital-atingiu-mais-de-r-30-bilhoes-em-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">tr\u00e1fego pago<\/a> disponibilizadas pela Meta.<br \/><strong>J\u00e1 assistiu aos novos v\u00eddeos no <\/strong><a href=\"http:\/\/www.youtube.com\/channel\/UCGV72aVJuWP0QPNGH4YgIww?sub_confirmation=1\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>YouTube<\/strong><\/a><strong> do Olhar Digital? Inscreva-se no canal!<\/strong><br \/>\u00c9 jornalista formado pela Universidade Anhembi Morumbi, de S\u00e3o Paulo. Fan\u00e1tico por novelas, iniciou sua carreira no entretenimento, mas desde 2021 escreve sobre tecnologia, assunto que aprendeu a amar<br \/>Layse Ventura \u00e9 jornalista formada pela Uerj e mestre em Engenharia e Gest\u00e3o do Conhecimento pela Ufsc. Acumula mais de 10 anos de experi\u00eancia como rep\u00f3rter, copywriter e analista de SEO.<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiXmh0dHBzOi8vb2xoYXJkaWdpdGFsLmNvbS5ici8yMDIyLzEyLzI5L3RpcmEtZHV2aWRhcy9tZXRhLWZvci1idXNpbmVzcy1vLXF1ZS1lLWUtY29tby1mdW5jaW9uYS_SAWJodHRwczovL29saGFyZGlnaXRhbC5jb20uYnIvMjAyMi8xMi8yOS90aXJhLWR1dmlkYXMvbWV0YS1mb3ItYnVzaW5lc3Mtby1xdWUtZS1lLWNvbW8tZnVuY2lvbmEvYW1wLw?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As redes sociais deixaram h\u00e1 muito tempo de ser apenas plataformas de comunica\u00e7\u00e3o interpessoal, compartilhamento de informa\u00e7\u00e3o e entretenimento. Hoje, o marketing e as vendas s\u00e3o o principal neg\u00f3cio dessas empresas, e ferramentas de gest\u00e3o para perfis nessas plataformas s\u00e3o extremamente necess\u00e1rias. Um exemplo de ferramenta desse tipo \u00e9 o Meta Business Suite.Leia mais:A ferramenta,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[36],"class_list":["post-4612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta for Business: o que \u00e9 e como funciona - Olhar Digital - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/meta-for-business-o-que-e-e-como-funciona-olhar-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta for Business: o que \u00e9 e como funciona - Olhar Digital\" \/>\n<meta property=\"og:description\" content=\"As redes sociais deixaram h\u00e1 muito tempo de ser apenas plataformas de comunica\u00e7\u00e3o interpessoal, compartilhamento de informa\u00e7\u00e3o e entretenimento. 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