{"id":4831,"date":"2023-09-26T09:13:30","date_gmt":"2023-09-26T12:13:30","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/marketing-digital-e-commerce-conheca-o-novo-certificado-profissional-do-google-the-keyword-google-product-and-technology-news\/"},"modified":"2023-09-26T09:13:30","modified_gmt":"2023-09-26T12:13:30","slug":"marketing-digital-e-commerce-conheca-o-novo-certificado-profissional-do-google-the-keyword-google-product-and-technology-news","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/marketing-digital-e-commerce-conheca-o-novo-certificado-profissional-do-google-the-keyword-google-product-and-technology-news\/","title":{"rendered":"Marketing Digital &amp; E-commerce: conhe\u00e7a o novo certificado profissional do Google &#8211; The Keyword | Google Product and Technology News"},"content":{"rendered":"<p>Cres\u00e7a com o Google<br \/>27 Jun, 2023<br \/><span class=\"article-meta__read-time--number\"><\/span>minutos de leitura<br \/>Nos \u00faltimos anos, temos acompanhado a crescente demanda do mercado de trabalho por profissionais que atuam em carreiras ligadas ao setor de tecnologia. Estamos trabalhando, no Google, em diversas iniciativas para conectar pessoas de todas as idades com essas oportunidades e com isso tamb\u00e9m ajudar o Brasil a enfrentar a problem\u00e1tica do desemprego. Hoje, o <b>Cres\u00e7a com o Google<\/b> anunciou, durante o Google for Brasil, uma nova forma\u00e7\u00e3o no programa de <b>Certifica\u00e7\u00e3o Profissional do Google<\/b>, o curso de <b>Marketing Digital e E-commerce<\/b>, que chega ao pa\u00eds, agora, em portugu\u00eas, direto na plataforma Coursera.<br \/>Desenvolvidas por especialistas do Google, as aulas foram projetadas para fornecer habilidades pr\u00e1ticas e preparar as alunas e alunos para o in\u00edcio imediato em vagas diretamente vinculadas \u00e0s \u00e1reas de atua\u00e7\u00e3o do curso. O foco s\u00e3o, especialmente, os estudantes e graduados que procuram por uma nova oportunidade no mercado de trabalho ou o primeiro emprego em carreiras com melhores sal\u00e1rios.<br \/>S\u00e3o mais de 190 horas de conte\u00fados pr\u00e1ticos e te\u00f3ricos, voltados para a capacita\u00e7\u00e3o em todas as etapas do neg\u00f3cio virtual, desde a concep\u00e7\u00e3o e compartilhamento de insights, passando pelo desenvolvimento das estrat\u00e9gias e a\u00e7\u00f5es de capta\u00e7\u00e3o de consumidores, at\u00e9 a cria\u00e7\u00e3o da loja, fideliza\u00e7\u00e3o dos clientes e a aferi\u00e7\u00e3o dos resultados. O <a href=\"http:\/\/g.co\/certificados\">treinamento<\/a> est\u00e1 dispon\u00edvel na plataforma educacional online Coursera.<br \/>Durante o curso, que n\u00e3o exige qualquer experi\u00eancia pr\u00e9via, ser\u00e1 ensinado, em uma s\u00e9rie de v\u00eddeos, avalia\u00e7\u00f5es e atividades pr\u00e1ticas, como usar ferramentas e plataformas populares, a exemplo do Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify e Twitter, para trabalhos b\u00e1sicos. Com a forma\u00e7\u00e3o, pretendemos formar novos profissionais para o ramo, sem qualquer exig\u00eancia de conhecimento pr\u00e9vio espec\u00edfico.<br \/>O <b>Marketing Digital<\/b> colabora para conectar pessoas e marcas online, por meio de m\u00eddias sociais, publicidade impressa, e-mail, mecanismos de pesquisa e outros canais online para atrair e envolver clientes, incentiv\u00e1-los a comprar e fideliz\u00e1-los. J\u00e1 o <b>E-commerce<\/b> diz respeito \u00e0 comercializa\u00e7\u00e3o de bens e servi\u00e7os pela internet, em plataformas online, sempre acompanhado de monitoramento de resultados e a realiza\u00e7\u00e3o de pesquisas de mercado.<br \/>O novo curso se junta aos outros quatro tamb\u00e9m voltados para tecnologia, <a href=\"https:\/\/www.coursera.org\/professional-certificates\/suporte-em-ti-do-google#courses\"><b>Suporte de TI<\/b><\/a>, <a href=\"https:\/\/www.coursera.org\/professional-certificates\/analise-de-dados-do-google?utm_source=site&amp;utm_medium=Google&amp;utm_campaign=GwG_certs_launch&amp;utm_content=da:click:na:none:interests:static:&amp;utm_term=%7Bgclid%7D\"><b>An\u00e1lise de Dados<\/b><\/a>, <a href=\"https:\/\/www.coursera.org\/professional-certificates\/gestao-de-projetos-do-google?utm_source=site&amp;utm_medium=Google&amp;utm_campaign=GwG_certs_launch&amp;utm_content=pm:click:na:none:interests:static:\"><b>Gest\u00e3o de Projetos<\/b><\/a> e <a href=\"https:\/\/www.coursera.org\/professional-certificates\/ux-design-do-google?utm_source=site&amp;utm_medium=Google&amp;utm_campaign=GwG_certs_launch&amp;utm_content=ux:click:na:none:interests:static:\"><b>UX Design<\/b><\/a>, todos disponibilizados tamb\u00e9m no Coursera, para refor\u00e7ar o nosso trabalho ao lado de parceiros da iniciativa privada, organiza\u00e7\u00f5es sociais e governos, para aumentar a empregabilidade de quem procura pelo primeiro emprego ou por um rein\u00edcio na carreira.<br \/>De acordo com a pesquisa Future of Jobs, realizada pelo F\u00f3rum Econ\u00f4mico Mundial, o marketing digital \u00e9 uma das 10 carreiras emergentes no Brasil e, ao mesmo tempo, tamb\u00e9m uma das 10 carreiras com clara lacuna de talentos no pa\u00eds. A pesquisa tamb\u00e9m aponta que o Brasil precisa de profissionais qualificados que trabalham com crescimento e marketing de produtos. Segundo a consultoria da empresa RH Robert Half, a falta de profissionais tamb\u00e9m faz crescer os sal\u00e1rios iniciais, e a m\u00e9dia salarial no pa\u00eds para um cargo inicial \u00e9 de R$ 3,4 mil, mais do que o dobro do sal\u00e1rio m\u00ednimo nacional.<br \/>H\u00e1 tamb\u00e9m uma oportunidade para o e-commerce no Brasil: segundo a eMarketer, o pa\u00eds foi o 10\u00ba do mundo em crescimento do e-commerce de varejo no mundo em 2022, crescendo 17,2% contra uma m\u00e9dia global de 9,7%. Segundo a Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio Eletr\u00f4nico, o varejo online registrou quase R$ 170 bilh\u00f5es em transa\u00e7\u00f5es em 2022<br \/>Sabemos que os desafios do mercado de trabalho s\u00e3o din\u00e2micos e adaptados aos contextos individuais de cada pessoa. Temos nos esfor\u00e7ado para ampliar a oferta de ferramentas, a\u00e7\u00f5es e estrat\u00e9gias com foco absoluto em ajudar brasileiros e brasileiras a encontrarem carreiras que possibilitem mobilidade econ\u00f4mica e social, al\u00e9m de trabalhos que contribuam para o desenvolvimento do pa\u00eds nos diferentes setores.<br \/>               Siga-nos             <\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMieGh0dHBzOi8vYmxvZy5nb29nbGUvaW50bC9wdC1ici9ub3ZpZGFkZXMvbWFya2V0aW5nLWRpZ2l0YWwtZS1jb21tZXJjZS1jb25oZWNhLW8tbm92by1jZXJ0aWZpY2Fkby1wcm9maXNzaW9uYWwtZG8tZ29vZ2xlL9IBfGh0dHBzOi8vYmxvZy5nb29nbGUvaW50bC9wdC1ici9ub3ZpZGFkZXMvbWFya2V0aW5nLWRpZ2l0YWwtZS1jb21tZXJjZS1jb25oZWNhLW8tbm92by1jZXJ0aWZpY2Fkby1wcm9maXNzaW9uYWwtZG8tZ29vZ2xlL2FtcC8?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cres\u00e7a com o Google27 Jun, 2023minutos de leituraNos \u00faltimos anos, temos acompanhado a crescente demanda do mercado de trabalho por profissionais que atuam em carreiras ligadas ao setor de tecnologia. Estamos trabalhando, no Google, em diversas iniciativas para conectar pessoas de todas as idades com essas oportunidades e com isso tamb\u00e9m ajudar o Brasil a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[35],"class_list":["post-4831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Digital &amp; E-commerce: conhe\u00e7a o novo certificado profissional do Google - The Keyword | Google Product and Technology News - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/marketing-digital-e-commerce-conheca-o-novo-certificado-profissional-do-google-the-keyword-google-product-and-technology-news\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Digital &amp; E-commerce: conhe\u00e7a o novo certificado profissional do Google - The Keyword | Google Product and Technology News\" \/>\n<meta property=\"og:description\" content=\"Cres\u00e7a com o Google27 Jun, 2023minutos de leituraNos \u00faltimos anos, temos acompanhado a crescente demanda do mercado de trabalho por profissionais que atuam em carreiras ligadas ao setor de tecnologia. 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