{"id":5408,"date":"2023-09-30T23:07:18","date_gmt":"2023-10-01T02:07:18","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/iab-brasil-lanca-documento-que-analisa-tv-conectada-streaming-e-set\/"},"modified":"2023-09-30T23:07:18","modified_gmt":"2023-10-01T02:07:18","slug":"iab-brasil-lanca-documento-que-analisa-tv-conectada-streaming-e-set","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/iab-brasil-lanca-documento-que-analisa-tv-conectada-streaming-e-set\/","title":{"rendered":"IAB Brasil lan\u00e7a documento que analisa TV conectada, streaming e &#8230; &#8211; SET"},"content":{"rendered":"<p><em>Conte\u00fado tem como objetivo apresentar dados e insights sobre o atual cen\u00e1rio de consumo de v\u00eddeo digital no Brasil e no mundo.<\/em><br \/>O IAB Brasil, associa\u00e7\u00e3o que tem como objetivo o desenvolvimento da publicidade digital, lan\u00e7a o whitepaper \u201cV\u00eddeo: um mercado em constante evolu\u00e7\u00e3o\u201d. O conte\u00fado traz dados sobre o cen\u00e1rio de v\u00eddeo digital e insights de discuss\u00f5es que aconteceram no IAB AdTech &amp; Branding 2023.<br \/>IAB Brasil lan\u00e7a White Paper: &#8220;V\u00eddeo: um mercado em constante evolu\u00e7\u00e3o&#8221; \/ Foto: Reprodu\u00e7\u00e3o<br \/>Segundo o relat\u00f3rio Data Stories, da Kantar IBOPE Media, 99,2% dos lares brasileiros foram impactados por conte\u00fados em v\u00eddeo no primeiro semestre deste ano. Estes dados apontam que o v\u00eddeo \u00e9 atualmente a m\u00eddia com maior penetra\u00e7\u00e3o e poder de abrang\u00eancia no pa\u00eds, podendo ser transmitido pela TV linear (redes de TV aberta e por assinatura) e online, por meio de smartphones, tablets, computadores e aparelhos de TV conectados \u00e0 internet.<br \/>O estudo da Kantar IBOPE Media tamb\u00e9m detalha o alcance por idade, dispositivo e players. O whitepaper elaborado pelo\u00a0<span class=\"il\">IAB<\/span>\u00a0<span class=\"il\">Brasil<\/span>\u00a0destaca as principais tend\u00eancias dos mercados globais referentes \u00e0 CTV (Connected TV), como o aumento da experi\u00eancia, expectativa do consumidor e modelos de neg\u00f3cios mais flex\u00edveis.<br \/>No documento da IAB Brasil se afirma que &#8220;As TVs Conectadas v\u00eam ganhando cada vez mais destaque nos lares brasileiros: \u00e9 a protagonista no consumo de v\u00eddeo entre diferentes devices. Ainda assim, existem particularidades levando-se em considera\u00e7\u00e3o variados aspectos do consumo do v\u00eddeo&#8221;.<br \/>O material tamb\u00e9m traz um Q&amp;A com Lu\u00eds Camargo, vice-presidente do Comit\u00ea de V\u00eddeo Digital do\u00a0<span class=\"il\">IAB<\/span>\u00a0<span class=\"il\">Brasil<\/span>\u00a0e aborda temas como pontos de aten\u00e7\u00e3o para quem quer anunciar em CTV, de que forma os atores do mercado devem se adaptar para lidar com a fragmenta\u00e7\u00e3o da distribui\u00e7\u00e3o do conte\u00fado e tend\u00eancias para o futuro.<br \/>Camargo que \u00e9 Business Development Lead, Media &amp; Entertainment do Google e\u00a0 Conselheiro da SET, afirma que &#8220;Para o conte\u00fado de v\u00eddeo, na grande maioria das vezes, a jornada come\u00e7a no social (descobrimento), vai para o mobile (busca e aquisi\u00e7\u00e3o) e termina nas grandes telas (consumo), que, em sua maioria, est\u00e3o conectadas \u00e0 internet&#8221;.<br \/>Para fazer o download do whitepaper \u201cV\u00eddeo: Um mercado em constante evolu\u00e7\u00e3o\u201d, <a href=\"https:\/\/iabbrasil.com.br\/guia-video-um-mercado-em-constante-evolucao\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/iabbrasil.com.br\/guia-video-um-mercado-em-constante-evolucao\/&amp;source=gmail&amp;ust=1695821352720000&amp;usg=AOvVaw1JtpeQDSOiDmKBrklWwwvq\">clique aqui.<\/a><br \/>Por Fernando Moura, em S\u00e3o Paulo<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiamh0dHBzOi8vc2V0Lm9yZy5ici9zZXQtbmV3cy9pYWItYnJhc2lsLWxhbmNhLWRvY3VtZW50by1xdWUtYW5hbGlzYS10di1jb25lY3RhZGEtc3RyZWFtaW5nLWUtdmlkZW8tZGlnaXRhbC_SAQA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conte\u00fado tem como objetivo apresentar dados e insights sobre o atual cen\u00e1rio de consumo de v\u00eddeo digital no Brasil e no mundo.O IAB Brasil, associa\u00e7\u00e3o que tem como objetivo o desenvolvimento da publicidade digital, lan\u00e7a o whitepaper \u201cV\u00eddeo: um mercado em constante evolu\u00e7\u00e3o\u201d. O conte\u00fado traz dados sobre o cen\u00e1rio de v\u00eddeo digital e insights&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[35],"class_list":["post-5408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAB Brasil lan\u00e7a documento que analisa TV conectada, streaming e ... - SET - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/iab-brasil-lanca-documento-que-analisa-tv-conectada-streaming-e-set\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAB Brasil lan\u00e7a documento que analisa TV conectada, streaming e ... - SET\" \/>\n<meta property=\"og:description\" content=\"Conte\u00fado tem como objetivo apresentar dados e insights sobre o atual cen\u00e1rio de consumo de v\u00eddeo digital no Brasil e no mundo.O IAB Brasil, associa\u00e7\u00e3o que tem como objetivo o desenvolvimento da publicidade digital, lan\u00e7a o whitepaper \u201cV\u00eddeo: um mercado em constante evolu\u00e7\u00e3o\u201d. 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