{"id":5446,"date":"2023-10-01T08:12:36","date_gmt":"2023-10-01T11:12:36","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/"},"modified":"2023-10-01T08:12:36","modified_gmt":"2023-10-01T11:12:36","slug":"os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/","title":{"rendered":"Os impactos da comunica\u00e7\u00e3o efetiva bem feita no marketing digital &#8211; Metr\u00f3poles"},"content":{"rendered":"<p><span><\/span><span><\/span><span><\/span><br \/>Metrop\u00f3les<a target=\"_top\" class=\"mtech__logo\" title=\"Ir para p\u00e1gina inicial\" aria-label=\"Ir para p\u00e1gina inicial\" href=\"https:\/\/www.metropoles.com\" rel=\"noopener\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"280px\" height=\"55px\" version=\"1.1\" viewbox=\"0 0 327 57\"><title>metropoles.com<\/title><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.32873 0.479004L60.47 0.481081V55.634H48.5495V12.1331H36.6289V55.2456H24.7083V12.1331H12.7878V55.2456H0.867188V0.481081L1.32873 0.479004Z\" fill=\"#CD2E2B\"\/><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M71.9966 55.6523C71.1968 55.6523 70.7969 55.2581 70.7969 54.4696V27.2681C70.7969 26.4797 71.1968 26.0854 71.9966 26.0854H87.193C87.9928 26.0854 88.3927 26.4797 88.3927 27.2681V30.8161C88.3927 31.6046 87.9928 31.9988 87.193 31.9988H77.9952V37.518H86.3932C87.193 37.518 87.5929 37.9122 87.5929 38.7006V41.8544C87.5929 42.6429 87.193 43.0371 86.3932 43.0371H77.9952V49.7389H87.5929C88.3927 49.7389 88.7926 50.1332 88.7926 50.9216V54.4696C88.7926 55.2581 88.3927 55.6523 87.5929 55.6523H71.9966Z\" fill=\"#111111\"\/><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M116.767 26.064C117.567 26.064 117.967 26.4582 117.967 27.2466V30.7947C117.967 31.5831 117.567 31.9773 116.767 31.9773H111.169V54.4482C111.169 55.2366 110.769 55.6308 109.969 55.6308H105.17C104.37 55.6308 103.97 55.2366 103.97 54.4482V31.9773H98.3716C97.5718 31.9773 97.1719 31.5831 97.1719 30.7947V27.2466C97.1719 26.4582 97.5718 26.064 98.3716 26.064H116.767Z\" fill=\"#111111\"\/><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M148.768 54.4482L144.369 43.8041C147.968 42.2272 149.168 39.8618 149.168 37.4965V33.5542C149.168 29.612 146.369 26.064 137.971 26.064H128.373C127.173 26.064 126.773 26.4582 127.173 27.2466V54.4482C127.173 55.2366 127.573 55.6308 128.373 55.6308H133.172C133.972 55.6308 134.372 55.2366 134.372 54.4482V44.5925H137.571L141.57 54.4482C141.57 54.8424 141.97 55.6308 142.77 55.6308H147.569C148.368 55.6308 149.168 55.2366 148.768 54.4482ZM134.375 39.0731V32.3713H137.974C139.974 32.3713 141.973 33.1597 141.973 35.1309V36.3135C141.973 38.2847 139.974 39.0731 137.974 39.0731H134.375Z\" fill=\"#111111\"\/><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M171.556 23.6987C172.356 23.6987 172.756 23.3045 173.155 22.9103L176.355 18.5738C176.755 17.7853 176.355 17.3911 175.555 17.3911H170.756C169.556 17.3911 169.156 17.7853 168.757 18.5738L167.157 22.516C166.757 23.3045 167.157 23.6987 167.957 23.6987H171.556ZM158.766 33.1607C158.766 29.2184 161.565 25.6704 169.963 25.6704C178.361 25.6704 181.16 29.2184 181.16 33.1607V48.5355C181.16 52.4777 177.961 56.0257 169.963 56.0257C161.965 56.0257 158.766 52.4777 158.766 48.5355V33.1607ZM174.365 34.3431C174.365 32.372 172.366 31.5835 170.366 31.5835C168.367 31.5835 166.367 32.372 166.367 34.3431V47.3525C166.367 49.3236 168.367 50.1121 170.366 50.1121C172.366 50.1121 174.365 49.3236 174.365 47.3525V34.3431Z\" fill=\"#111111\"\/><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M199.151 54.4472V45.7742H202.751C211.149 45.7742 213.948 42.2262 213.948 38.284V33.5533C213.948 29.611 211.149 26.063 202.751 26.063H193.153C192.353 26.063 191.953 26.4572 191.953 27.2457V54.4472C191.953 55.2356 192.353 55.6299 193.153 55.6299H197.952C198.752 55.6299 199.151 55.2356 199.151 54.4472ZM199.148 39.8606V32.3703H202.748C204.747 32.3703 206.747 33.1588 206.747 35.1299V37.101C206.747 39.0721 204.747 39.8606 202.748 39.8606H199.148Z\" fill=\"#111111\"\/><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M232.346 25.6704C223.948 25.6704 221.148 29.2184 221.148 33.1607V48.5355C221.148 52.4777 224.348 56.0257 232.346 56.0257C240.344 56.0257 243.543 52.4777 243.543 48.5355V33.1607C243.543 29.2184 240.744 25.6704 232.346 25.6704ZM232.351 31.5835C234.35 31.5835 236.35 32.3719 236.35 34.3431V47.3525C236.35 49.3236 234.35 50.1121 232.351 50.1121C230.351 50.1121 228.352 49.3236 228.352 47.3525V34.3431C228.352 32.3719 230.351 31.5835 232.351 31.5835Z\" fill=\"#111111\"\/><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M259.542 49.7175H268.34C269.14 49.7175 269.54 50.1117 269.54 50.9001V54.4482C269.54 55.2366 269.14 55.6308 268.34 55.6308H253.543C252.744 55.6308 252.344 55.2366 252.344 54.4482V27.2466C252.344 26.4582 252.744 26.064 253.543 26.064H258.342C259.142 26.064 259.542 26.4582 259.542 27.2466V49.7175Z\" fill=\"#111111\"\/><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M279.137 55.6308C278.337 55.6308 277.938 55.2366 277.938 54.4482V27.2466C277.938 26.4582 278.337 26.064 279.137 26.064H294.334C295.133 26.064 295.533 26.4582 295.533 27.2466V30.7947C295.533 31.5831 295.133 31.9773 294.334 31.9773H285.136V37.4965H293.534C294.334 37.4965 294.734 37.8907 294.734 38.6792V41.833C294.734 42.6214 294.334 43.0156 293.534 43.0156H285.136V49.7175H294.734C295.533 49.7175 295.933 50.1117 295.933 50.9001V54.4482C295.933 55.2366 295.533 55.6308 294.734 55.6308H279.137Z\" fill=\"#111111\"\/><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M318.718 33.9482C318.718 31.977 317.119 31.1886 315.119 31.1886C313.12 31.1886 311.52 31.977 311.52 33.9482V34.3424C311.52 35.5251 312.32 35.9193 313.12 36.3135L320.718 38.6789C323.917 39.8615 326.317 42.2269 326.317 45.3807V48.5345C326.317 52.4767 323.517 56.0247 315.119 56.0247C306.721 56.0247 303.922 52.4767 303.922 48.5345V45.7749C303.922 44.9865 304.322 44.5922 305.122 44.5922H309.92C310.72 44.5922 311.12 44.9865 311.12 45.7749V47.746C311.12 49.7172 312.72 50.5056 315.119 50.5056C317.119 50.5056 319.118 49.7172 319.118 47.746V46.9576C319.118 45.3807 317.119 44.5922 315.119 44.198L308.721 41.8327C306.321 41.0442 304.722 38.6789 304.722 35.9193V33.1597C304.722 29.2175 307.121 25.6694 315.119 25.6694C323.517 25.6694 325.917 29.2175 325.917 33.1597V34.7366C325.917 35.5251 325.517 35.9193 324.717 35.9193H319.918C319.118 35.9193 318.718 35.5251 318.718 34.7366V33.9482Z\" fill=\"#111111\"\/><\/svg><\/a><br \/><time datetime=\"2023-09-09 12:00\" class=\"HeaderNoticiaWrapper__DataPublicacao-sc-4exe2y-3 hWphBP\">09\/09\/2023 12:00<!-- -->,<\/time><span> atualizado <\/span><time datetime=\"2023-09-09 12:00\" class=\"HeaderNoticiaWrapper__DataPublicacao-sc-4exe2y-3 hWphBP\">09\/09\/2023 12:00<\/time><br \/>Muitos buscam uma f\u00f3rmula de sucesso para as campanhas de <a href=\"https:\/\/www.metropoles.com\/colunas\/m-buzz\/marketing-digital-importante-ferramenta-para-a-atracao-de-talentos\">marketing digital<\/a>. Periodicidade, etapas do funil, alto investimento em impulsionamento nas redes sociais. Mas, afinal, voc\u00ea fala assertivamente com o seu p\u00fablico? Para isso, \u00e9 muito importante construir o b\u00e1sico, que por muitas vezes \u00e9 deixado de lado: a comunica\u00e7\u00e3o efetiva.<br \/>Em linhas gerais, comunica\u00e7\u00e3o efetiva \u00e9 uma forma de transmitirmos uma informa\u00e7\u00e3o de maneira precisa, completa, oportuna e sem ambiguidade, que seja, de fato, compreendida pelo receptor. Quando ela ocorre de uma maneira acertada, al\u00e9m de evitar erros, ela traz um resultado ainda mais promissor, justamente por ter trabalhado as premissas b\u00e1sicas de uma <a href=\"https:\/\/www.metropoles.com\/colunas\/m-buzz\/comportamento-do-consumidor-e-a-bussola-para-uma-comunicacao-eficaz\" target=\"_blank\" rel=\"noopener\">comunica\u00e7\u00e3o<\/a> assertiva.<br \/>Quando traduzimos isso aos impactos que traz \u00e0s estrat\u00e9gias de marketing digital, os ganhos s\u00e3o in\u00fameros. Primeiro, para ter uma campanha de sucesso, \u00e9 importante partir da premissa de que voc\u00ea deve ter claro sobre quais resultados deseja obter.<br \/>Ou seja: planejamento e o desenho<em> end-to-end<\/em> do que ser\u00e1 feito. E, entende-se por <em>end-to-end<\/em> todas as linhas de atendimento \u2013 reuni\u00f5es, contato com colaboradores, eventos, estrat\u00e9gias de comunica\u00e7\u00e3o externa, como blogs, social, <a href=\"https:\/\/www.metropoles.com\/colunas\/m-buzz\/estudo-aponta-o-melhor-dia-da-semana-para-envio-de-e-mail-marketing\" target=\"_blank\" rel=\"noopener\">e-mail marketing<\/a>, imprensa.<br \/>Parece simples, mas ainda h\u00e1 um caminho longo para se percorrer nesse sentido. E n\u00e3o \u00e9 por falta de investimento em <a href=\"https:\/\/www.metropoles.com\/colunas\/m-buzz\/marketing-digital-o-trampolim-essencial-para-o-sucesso-das-empresas\" target=\"_blank\" rel=\"noopener\">marketing digital<\/a>, e, sim, por falta de estrat\u00e9gia direcionada.<br \/>Segundo a \u00faltima pesquisa publicada sobre o setor, a \u201cMaturidade do marketing digital e vendas no Brasil\u201d, 94% das empresas\/equipes ouvidas pelo levantamento adotaram e\/ou investiram em marketing digital em suas estrat\u00e9gias de neg\u00f3cios, comercial e fortalecimento de marca.<br \/>O grande x da quest\u00e3o, por\u00e9m, \u00e9 que apenas 32,5% dessas empresas consideram suas estrat\u00e9gias eficientes. E, muito disso ocorre, pois h\u00e1 muito investimento em social, e pouco em <a href=\"https:\/\/www.metropoles.com\/colunas\/m-buzz\/as-estrategias-de-marketing-e-seo-que-alavancam-as-vendas-on-line\" target=\"_blank\" rel=\"noopener\">SEO<\/a> e tamb\u00e9m na qualifica\u00e7\u00e3o dos leads e, claro, numa comunica\u00e7\u00e3o efetiva.<br \/>Isso fica ainda mais claro quando \u00e9 dado um zoom na rela\u00e7\u00e3o entre o time de marketing e o de vendas. De acordo com o levantamento, menos da metade das empresas possuem um acordo entre as \u00e1reas, o que impacta diretamente na inefici\u00eancia de campanhas, e, automaticamente, nos resultados.<br \/>Ou seja, as companhias at\u00e9 conseguem gerar demanda, mas n\u00e3o diferenciam contatos com maior potencial de compra, fazendo com que o lead n\u00e3o seja efetivo \u2013 ou prejudique o processo de <a href=\"https:\/\/www.metropoles.com\/colunas\/m-buzz\/5-dicas-faceis-para-aumentar-a-taxa-de-conversao-da-sua-loja-virtual\" target=\"_blank\" rel=\"noopener\">convers\u00e3o<\/a>, por exemplo.<br \/>A solu\u00e7\u00e3o que muitas marcas t\u00eam encontrado? <a href=\"https:\/\/www.metropoles.com\/colunas\/m-buzz\/producao-de-podcast-ainda-ha-espaco-para-a-criatividade\">Produ\u00e7\u00e3o de conte\u00fado<\/a> org\u00e2nico ou pago, investindo em frentes como infraestrutura de blogs e hubs de conte\u00fado, redes sociais, sites e gest\u00e3o de <a href=\"https:\/\/www.metropoles.com\/colunas\/m-buzz\/trafego-pago-ou-organico-qual-e-o-melhor-para-seu-negocio\" target=\"_blank\" rel=\"noopener\">tr\u00e1fego<\/a>.<br \/>J\u00e1 \u00e9 sabido que ap\u00f3s a pandemia da Covid-19, houve o crescimento de quase 10% no n\u00famero de empresas que integraram seus investimentos no digital, segundo o relat\u00f3rio Marketing in a Post-Covid Era, realizado pelo The CMO Survey. Mas, para que esse aporte seja efetivo e realmente traga resultados para sua companhia, \u00e9 necess\u00e1rio estrat\u00e9gia e, obviamente, uma comunica\u00e7\u00e3o efetiva e integrada. Caso contr\u00e1rio, as campanhas ser\u00e3o cada vez mais massivas, por\u00e9m, sem resultados que de fato trar\u00e3o impactos para a marca e o neg\u00f3cio.<br \/><em><a href=\"https:\/\/www.linkedin.com\/in\/paula-bezerra-97a22b6b\/?originalSubdomain=br\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-2797873 alignleft\" src=\"https:\/\/uploads.metropoles.com\/wp-content\/uploads\/2023\/08\/11172639\/Paula-Bezerra-Metropoles-1-267x400.jpg\" alt width=\"267\" height=\"400\" data-description srcset=\"https:\/\/uploads.metropoles.com\/wp-content\/uploads\/2023\/08\/11172639\/Paula-Bezerra-Metropoles-1-267x400.jpg 267w, https:\/\/uploads.metropoles.com\/wp-content\/uploads\/2023\/08\/11172639\/Paula-Bezerra-Metropoles-1-150x225.jpg 150w, https:\/\/uploads.metropoles.com\/wp-content\/uploads\/2023\/08\/11172639\/Paula-Bezerra-Metropoles-1.jpg 300w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\">Paula Bezerra<\/a> \u00e9 s\u00f3cia e co-fundadora do VCRP Studio. Jornalista, teve passagens como editora-executiva do CNN Business, al\u00e9m de ter sido rep\u00f3rter na Exame e Isto\u00c9 Dinheiro e coordenadora de conte\u00fado na Creditas.<\/em><br \/>\u00a0<br \/>\u00a0<br \/>Todos os direitos reservados<br \/>Quais assuntos voc\u00ea deseja receber?<br \/>Parece que seu browser n\u00e3o est\u00e1 permitindo notifica\u00e7\u00f5es.<strong> Siga os passos a baixo para habilit\u00e1-las:<\/strong><br \/>1. <br \/>Mais op\u00e7\u00f5es no Google Chrome<br \/>2. <br \/>Configura\u00e7\u00f5es<br \/>3. <br \/>Configura\u00e7\u00f5es do site<br \/>4. <br \/>Notifica\u00e7\u00f5es<br \/>5. <br \/>Os sites podem pedir para enviar notifica\u00e7\u00f5es<br \/>Voc\u00ea quer ficar por dentro das not\u00edcias mais importantes e receber <b>notifica\u00e7\u00f5es em tempo real?<\/b><\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMia2h0dHBzOi8vd3d3Lm1ldHJvcG9sZXMuY29tL2NvbHVuYXMvbS1idXp6L29zLWltcGFjdG9zLWRhLWNvbXVuaWNhY2FvLWVmZXRpdmEtYmVtLWZlaXRhLW5vLW1hcmtldGluZy1kaWdpdGFs0gFvaHR0cHM6Ly93d3cubWV0cm9wb2xlcy5jb20vY29sdW5hcy9tLWJ1enovb3MtaW1wYWN0b3MtZGEtY29tdW5pY2FjYW8tZWZldGl2YS1iZW0tZmVpdGEtbm8tbWFya2V0aW5nLWRpZ2l0YWwvYW1w?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metrop\u00f3lesmetropoles.com09\/09\/2023 12:00, atualizado 09\/09\/2023 12:00Muitos buscam uma f\u00f3rmula de sucesso para as campanhas de marketing digital. Periodicidade, etapas do funil, alto investimento em impulsionamento nas redes sociais. Mas, afinal, voc\u00ea fala assertivamente com o seu p\u00fablico? Para isso, \u00e9 muito importante construir o b\u00e1sico, que por muitas vezes \u00e9 deixado de lado: a comunica\u00e7\u00e3o efetiva.Em&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[35],"class_list":["post-5446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Os impactos da comunica\u00e7\u00e3o efetiva bem feita no marketing digital - Metr\u00f3poles - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os impactos da comunica\u00e7\u00e3o efetiva bem feita no marketing digital - Metr\u00f3poles\" \/>\n<meta property=\"og:description\" content=\"Metrop\u00f3lesmetropoles.com09\/09\/2023 12:00, atualizado 09\/09\/2023 12:00Muitos buscam uma f\u00f3rmula de sucesso para as campanhas de marketing digital. Periodicidade, etapas do funil, alto investimento em impulsionamento nas redes sociais. Mas, afinal, voc\u00ea fala assertivamente com o seu p\u00fablico? Para isso, \u00e9 muito importante construir o b\u00e1sico, que por muitas vezes \u00e9 deixado de lado: a comunica\u00e7\u00e3o efetiva.Em...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/\" \/>\n<meta property=\"og:site_name\" content=\"4tuneagencia.digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-01T11:12:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uploads.metropoles.com\/wp-content\/uploads\/2023\/08\/11172639\/Paula-Bezerra-Metropoles-1-267x400.jpg\" \/>\n<meta name=\"author\" content=\"4tune\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"4tune\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/\"},\"author\":{\"name\":\"4tune\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100\"},\"headline\":\"Os impactos da comunica\u00e7\u00e3o efetiva bem feita no marketing digital &#8211; Metr\u00f3poles\",\"datePublished\":\"2023-10-01T11:12:36+00:00\",\"dateModified\":\"2023-10-01T11:12:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/\"},\"wordCount\":648,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/10\/wp-header-logo-16.png\",\"keywords\":[\"Digital\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/\",\"name\":\"Os impactos da comunica\u00e7\u00e3o efetiva bem feita no marketing digital - Metr\u00f3poles - 4tuneagencia.digital\",\"isPartOf\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/10\/wp-header-logo-16.png\",\"datePublished\":\"2023-10-01T11:12:36+00:00\",\"dateModified\":\"2023-10-01T11:12:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#primaryimage\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/10\/wp-header-logo-16.png\",\"contentUrl\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/10\/wp-header-logo-16.png\",\"width\":960,\"height\":731},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/4tuneagencia.digital\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Os impactos da comunica\u00e7\u00e3o efetiva bem feita no marketing digital &#8211; Metr\u00f3poles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#website\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/\",\"name\":\"4tuneagencia.digital\",\"description\":\"Marketing e Web Designer \",\"publisher\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/4tuneagencia.digital\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#organization\",\"name\":\"4tuneagencia.digital\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/09\/novo-logo-e1694954525541.png\",\"contentUrl\":\"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/09\/novo-logo-e1694954525541.png\",\"width\":250,\"height\":250,\"caption\":\"4tuneagencia.digital\"},\"image\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100\",\"name\":\"4tune\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e81e8ea0176022ee4555117aee5e3092bff2a7aaa930134f8023c7d4bc2f1495?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e81e8ea0176022ee4555117aee5e3092bff2a7aaa930134f8023c7d4bc2f1495?s=96&d=mm&r=g\",\"caption\":\"4tune\"},\"sameAs\":[\"http:\/\/4tuneagencia.digital\"],\"url\":\"https:\/\/4tuneagencia.digital\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Os impactos da comunica\u00e7\u00e3o efetiva bem feita no marketing digital - Metr\u00f3poles - 4tuneagencia.digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/","og_locale":"pt_BR","og_type":"article","og_title":"Os impactos da comunica\u00e7\u00e3o efetiva bem feita no marketing digital - Metr\u00f3poles","og_description":"Metrop\u00f3lesmetropoles.com09\/09\/2023 12:00, atualizado 09\/09\/2023 12:00Muitos buscam uma f\u00f3rmula de sucesso para as campanhas de marketing digital. Periodicidade, etapas do funil, alto investimento em impulsionamento nas redes sociais. Mas, afinal, voc\u00ea fala assertivamente com o seu p\u00fablico? Para isso, \u00e9 muito importante construir o b\u00e1sico, que por muitas vezes \u00e9 deixado de lado: a comunica\u00e7\u00e3o efetiva.Em...","og_url":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/","og_site_name":"4tuneagencia.digital","article_published_time":"2023-10-01T11:12:36+00:00","og_image":[{"url":"https:\/\/uploads.metropoles.com\/wp-content\/uploads\/2023\/08\/11172639\/Paula-Bezerra-Metropoles-1-267x400.jpg"}],"author":"4tune","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"4tune","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#article","isPartOf":{"@id":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/"},"author":{"name":"4tune","@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100"},"headline":"Os impactos da comunica\u00e7\u00e3o efetiva bem feita no marketing digital &#8211; Metr\u00f3poles","datePublished":"2023-10-01T11:12:36+00:00","dateModified":"2023-10-01T11:12:36+00:00","mainEntityOfPage":{"@id":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/"},"wordCount":648,"commentCount":0,"publisher":{"@id":"https:\/\/4tuneagencia.digital\/blog\/#organization"},"image":{"@id":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#primaryimage"},"thumbnailUrl":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/10\/wp-header-logo-16.png","keywords":["Digital"],"articleSection":["Noticias"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/","url":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/","name":"Os impactos da comunica\u00e7\u00e3o efetiva bem feita no marketing digital - Metr\u00f3poles - 4tuneagencia.digital","isPartOf":{"@id":"https:\/\/4tuneagencia.digital\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#primaryimage"},"image":{"@id":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#primaryimage"},"thumbnailUrl":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/10\/wp-header-logo-16.png","datePublished":"2023-10-01T11:12:36+00:00","dateModified":"2023-10-01T11:12:36+00:00","breadcrumb":{"@id":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#primaryimage","url":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/10\/wp-header-logo-16.png","contentUrl":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/10\/wp-header-logo-16.png","width":960,"height":731},{"@type":"BreadcrumbList","@id":"https:\/\/4tuneagencia.digital\/blog\/os-impactos-da-comunicacao-efetiva-bem-feita-no-marketing-digital-metropoles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/4tuneagencia.digital\/blog\/"},{"@type":"ListItem","position":2,"name":"Os impactos da comunica\u00e7\u00e3o efetiva bem feita no marketing digital &#8211; Metr\u00f3poles"}]},{"@type":"WebSite","@id":"https:\/\/4tuneagencia.digital\/blog\/#website","url":"https:\/\/4tuneagencia.digital\/blog\/","name":"4tuneagencia.digital","description":"Marketing e Web Designer ","publisher":{"@id":"https:\/\/4tuneagencia.digital\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/4tuneagencia.digital\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/4tuneagencia.digital\/blog\/#organization","name":"4tuneagencia.digital","url":"https:\/\/4tuneagencia.digital\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/09\/novo-logo-e1694954525541.png","contentUrl":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/09\/novo-logo-e1694954525541.png","width":250,"height":250,"caption":"4tuneagencia.digital"},"image":{"@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100","name":"4tune","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e81e8ea0176022ee4555117aee5e3092bff2a7aaa930134f8023c7d4bc2f1495?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e81e8ea0176022ee4555117aee5e3092bff2a7aaa930134f8023c7d4bc2f1495?s=96&d=mm&r=g","caption":"4tune"},"sameAs":["http:\/\/4tuneagencia.digital"],"url":"https:\/\/4tuneagencia.digital\/blog\/author\/admin\/"}]}},"jetpack_featured_media_url":"https:\/\/4tuneagencia.digital\/blog\/wp-content\/uploads\/2023\/10\/wp-header-logo-16.png","_links":{"self":[{"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/posts\/5446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/comments?post=5446"}],"version-history":[{"count":0,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/posts\/5446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/media\/5447"}],"wp:attachment":[{"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/media?parent=5446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/categories?post=5446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4tuneagencia.digital\/blog\/wp-json\/wp\/v2\/tags?post=5446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}