{"id":5690,"date":"2023-10-03T23:43:21","date_gmt":"2023-10-04T02:43:21","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/diploma-de-influencer-digital-na-irlanda-sera-possivel-olhar-digital\/"},"modified":"2023-10-03T23:43:21","modified_gmt":"2023-10-04T02:43:21","slug":"diploma-de-influencer-digital-na-irlanda-sera-possivel-olhar-digital","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/diploma-de-influencer-digital-na-irlanda-sera-possivel-olhar-digital\/","title":{"rendered":"Diploma de influencer digital? Na Irlanda, ser\u00e1 poss\u00edvel – Olhar Digital"},"content":{"rendered":"

A partir de novembro, os irlandeses que desejam se tornar influenciadores digitais<\/a> de sucesso poder\u00e3o se inscrever num curso de gradua\u00e7\u00e3o para aprimorar suas habilidades. A Southeast Technical University, em Carlow, na Irlanda<\/a>, oferecer\u00e1 o primeiro curso com diploma em influ\u00eancia nas redes sociais do pa\u00eds.
O Bacharelado em Cria\u00e7\u00e3o de Conte\u00fado e M\u00eddias Sociais ter\u00e1 uma dura\u00e7\u00e3o de quatro anos e deve come\u00e7ar a receber alunos em 2024. A universidade j\u00e1 possui outros cursos na \u00e1rea de m\u00eddia digital e considera a inclus\u00e3o na grade uma expans\u00e3o de oferta.
Leia mais:<\/strong>
Entre os principais assuntos que os estudantes de influ\u00eancia v\u00e3o aprender, est\u00e3o:
Em entrevista \u00e0 emissora irlandesa RT\u00c9<\/a>, a Dra. Eleanor O\u2019Leary, professora de m\u00eddia e comunica\u00e7\u00f5es na universidade, explicou que o curso vai preparar os estudantes para\u00a0trabalhar de maneira independente como influencers digitais aut\u00f4nomos ou na cria\u00e7\u00e3o de conte\u00fado para empresas e organiza\u00e7\u00f5es.
Ela tamb\u00e9m explicou as caracter\u00edsticas do seguimento:
\u00c9 uma \u00e1rea que possui um conjunto espec\u00edfico de compet\u00eancias. Ele se baseia nas habilidades existentes de m\u00eddia, rela\u00e7\u00f5es p\u00fablicas e marketing, mas tamb\u00e9m \u00e9 uma \u00e1rea nova por si s\u00f3.
De acordo com a professora, o objetivo do curso \u00e9 fazer com que os alunos entendem como conquistar e manter uma audi\u00eancia. Outro intuito \u00e9 colaborar com empresas para agregar valor \u00e0s atividades online. Ela afirma que geralmente as pessoas se tornam influenciadoras quase que por acidente e sem compreender por completo o mercado.
Como algu\u00e9m que \u2018estrela\u2019 criando conte\u00fado em casa ou sozinho, pode n\u00e3o ter qualquer compreens\u00e3o de toda a parte da ind\u00fastria onde h\u00e1 contratos, ag\u00eancias e neg\u00f3cios envolvidos?
Segundo a Dra. O\u2019Leary, o interesse pela gradua\u00e7\u00e3o de influ\u00eancia tem crescido bastante e parte n\u00e3o s\u00f3 de potenciais estudantes, como tamb\u00e9m de empregadores.
De fato, o mercado de influenciadores est\u00e1 crescendo cada dia mais. A professora aponta que, desde 2019, o valor do setor de influ\u00eancia global nas redes sociais dobrou de tamanho. As estimativas s\u00e3o de que o setor tenha um valor entre 14 e 16 bilh\u00f5es de libras (algo entre R$ 86 bilh\u00f5es e R$ 99 bilh\u00f5es).
Nayra Teles \u00e9 estudante de jornalismo na Universidade Anhembi Morumbi (UAM) e redator(a) no Olhar Digital
Bruno Capozzi \u00e9 jornalista formado pela Faculdade C\u00e1sper L\u00edbero e mestre em Ci\u00eancias Sociais pela PUC-SP, tendo como foco a pesquisa de redes sociais e tecnologia.<\/p>\n

source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A partir de novembro, os irlandeses que desejam se tornar influenciadores digitais de sucesso poder\u00e3o se inscrever num curso de gradua\u00e7\u00e3o para aprimorar suas habilidades. A Southeast Technical University, em Carlow, na Irlanda, oferecer\u00e1 o primeiro curso com diploma em influ\u00eancia nas redes sociais do pa\u00eds.O Bacharelado em Cria\u00e7\u00e3o de Conte\u00fado e M\u00eddias Sociais ter\u00e1…<\/p>\n","protected":false},"author":1,"featured_media":5691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[35],"class_list":["post-5690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-digital"],"yoast_head":"\nDiploma de influencer digital? 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A Southeast Technical University, em Carlow, na Irlanda, oferecer\u00e1 o primeiro curso com diploma em influ\u00eancia nas redes sociais do pa\u00eds.O Bacharelado em Cria\u00e7\u00e3o de Conte\u00fado e M\u00eddias Sociais ter\u00e1...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4tuneagencia.digital\/blog\/diploma-de-influencer-digital-na-irlanda-sera-possivel-olhar-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"4tuneagencia.digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-04T02:43:21+00:00\" \/>\n<meta name=\"author\" content=\"4tune\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"4tune\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/diploma-de-influencer-digital-na-irlanda-sera-possivel-olhar-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/diploma-de-influencer-digital-na-irlanda-sera-possivel-olhar-digital\/\"},\"author\":{\"name\":\"4tune\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100\"},\"headline\":\"Diploma de influencer digital? 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