{"id":5748,"date":"2023-10-04T10:49:44","date_gmt":"2023-10-04T13:49:44","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/startup-brasileira-lanca-solucao-que-conecta-web3-ao-marketing-cointelegraph\/"},"modified":"2023-10-04T10:49:44","modified_gmt":"2023-10-04T13:49:44","slug":"startup-brasileira-lanca-solucao-que-conecta-web3-ao-marketing-cointelegraph","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/startup-brasileira-lanca-solucao-que-conecta-web3-ao-marketing-cointelegraph\/","title":{"rendered":"Startup brasileira lan\u00e7a solu\u00e7\u00e3o que conecta Web3 ao marketing … – Cointelegraph"},"content":{"rendered":"

Durante o Blockchain Rio, a Sonica anunciou uma solu\u00e7\u00e3o capaz de facilitar a obten\u00e7\u00e3o de dados para empresas que realizam a\u00e7\u00f5es com ativos digitais
A startup Sonica anunciou sua nova solu\u00e7\u00e3o para a Web3<\/a> durante o Blockchain Rio, evento realizado no Rio de Janeiro entre os dias 12 e 14 de setembro. A nova solu\u00e7\u00e3o permite gerar leads em sistemas de relacionamento com clientes (CRM, na sigla em ingl\u00eas) e business intelligence<\/em> atrav\u00e9s da intera\u00e7\u00e3o com um NFT<\/a>. Alexandre Adoglio, CEO da Sonica, afirma que a solu\u00e7\u00e3o pode impulsionar a ado\u00e7\u00e3o da Web3 pelo mainstream no Brasil<\/a>.
Agora, ao aplicar solu\u00e7\u00f5es da Web3 como um token<\/a> de acesso a comunidades ou de governan\u00e7a, empresas poder\u00e3o usar as ferramentas de marketing digital que j\u00e1 conhecem. Esse novo recurso, aponta o an\u00fancio, permite que as iniciativas envolvendo ativos digitais<\/a> ganhem mais ader\u00eancia e escala.
Alexandre Adoglio conta que, mesmo sendo um setor com ferramentas revolucion\u00e1rias, a Web3 ainda \u201cdevia\u201d solu\u00e7\u00f5es que trouxessem mais informa\u00e7\u00f5es para os neg\u00f3cios, gerando flexibilidade na hora de avaliar a base de clientes.
\u201cA nossa preocupa\u00e7\u00e3o era permitir ao gestor do projeto que emite uma cole\u00e7\u00e3o de NFTs, um token de comunidade ou um token de governan\u00e7a visualizar o comportamento dos detentores desses ativos. E tem muita plataforma pronta para isso, que s\u00e3o as plataformas dedicadas a CRM. Ent\u00e3o, n\u00f3s decidimos n\u00e3o inventar a roda\u201d, diz Adoglio.\u00a0
A solu\u00e7\u00e3o, ent\u00e3o, usa intelig\u00eancia artificial para ler a carteira ap\u00f3s uma opera\u00e7\u00e3o de emiss\u00e3o, compra ou venda do ativo digital, e tra\u00e7a um perfil do usu\u00e1rio. Essas informa\u00e7\u00f5es s\u00e3o diretamente enviadas para a plataforma de CRM usada pelo gestor, com suporte para RD Station, Hub Spot, PipeRun e Active Campaign atualmente.\u00a0
\u201c\u00c9 poss\u00edvel saber: em qual pa\u00eds do mundo o dono da carteira est\u00e1, o n\u00edvel de valores dos NFTs, quais tipos de arte ele prefere e qual perfil de cole\u00e7\u00e3o ele tem. A plataforma entrega tudo isso em insights\u201d, acrescenta o CEO da Sonica.\u00a0
O lan\u00e7amento da Sonica faz parte de uma tend\u00eancia identificada pela startup de aproxima\u00e7\u00e3o da Web3 e do marketing digital. Adoglio avalia que as cole\u00e7\u00f5es de NFT dar\u00e3o apoio \u00e0s \u00e1reas de Inbound e Outbound Market, enquanto os tokens de comunidade e fidelidade dar\u00e3o apoio \u00e0 \u00e1rea de sucesso do cliente.\u00a0
A disponibiliza\u00e7\u00e3o de mais ferramentas que d\u00e3o utilidade a iniciativas com ativos digitais \u201ccom certeza\u201d ajudar\u00e3o a acelerar o amadurecimento da Web3, avalia Adoglio. Ele afirma que grandes marcas, geralmente, n\u00e3o passam da primeira prova de conceito, por julgarem n\u00e3o haver utilidade.\u00a0
\u201cTenho certeza que, dando mais controle e visibilidade, veremos o desenvolvimento da Web3 melhorar. Atualmente, ficamos muito na parte especulativa, financeira, e n\u00e3o na usabilidade, no impacto de como facilita a vida do consumidor e como isso transcende marcas e servi\u00e7os. Quando essa tecnologia entrar no mainstream, avalio que a\u00ed sim teremos um grande avan\u00e7o\u201d, conclui.
Leia mais:<\/strong>
Adicionar rea\u00e7\u00e3o
Adicionar rea\u00e7\u00e3o
www.cointelegraph.com \u00e9 operado pela Tabula Publishing Limited, endere\u00e7o: PO box 309, Ugland House, Grand Cayman, KY1-1104, Ilhas Cayman <\/p>\n

source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Durante o Blockchain Rio, a Sonica anunciou uma solu\u00e7\u00e3o capaz de facilitar a obten\u00e7\u00e3o de dados para empresas que realizam a\u00e7\u00f5es com ativos digitais A startup Sonica anunciou sua nova solu\u00e7\u00e3o para a Web3 durante o Blockchain Rio, evento realizado no Rio de Janeiro entre os dias 12 e 14 de setembro. A nova solu\u00e7\u00e3o…<\/p>\n","protected":false},"author":1,"featured_media":5749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[36],"class_list":["post-5748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"\nStartup brasileira lan\u00e7a solu\u00e7\u00e3o que conecta Web3 ao marketing ... - Cointelegraph - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/startup-brasileira-lanca-solucao-que-conecta-web3-ao-marketing-cointelegraph\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup brasileira lan\u00e7a solu\u00e7\u00e3o que conecta Web3 ao marketing ... - Cointelegraph\" \/>\n<meta property=\"og:description\" content=\"Durante o Blockchain Rio, a Sonica anunciou uma solu\u00e7\u00e3o capaz de facilitar a obten\u00e7\u00e3o de dados para empresas que realizam a\u00e7\u00f5es com ativos digitais A startup Sonica anunciou sua nova solu\u00e7\u00e3o para a Web3 durante o Blockchain Rio, evento realizado no Rio de Janeiro entre os dias 12 e 14 de setembro. 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