{"id":5768,"date":"2023-10-04T14:01:08","date_gmt":"2023-10-04T17:01:08","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/forum-de-comunicacao-marketing-digital-e-midias-sociais-sistema-ocepar\/"},"modified":"2023-10-04T14:01:08","modified_gmt":"2023-10-04T17:01:08","slug":"forum-de-comunicacao-marketing-digital-e-midias-sociais-sistema-ocepar","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/forum-de-comunicacao-marketing-digital-e-midias-sociais-sistema-ocepar\/","title":{"rendered":"F\u00d3RUM DE COMUNICA\u00c7\u00c3O: Marketing Digital e M\u00eddias Sociais … – Sistema Ocepar"},"content":{"rendered":"

 
 
<\/strong>Clique e assine o Informe Paran\u00e1 Cooperativo<\/span>
<\/span><\/span><\/a>
\"cabecalho
Cerca de 60 profissionais de Comunica\u00e7\u00e3o e Marketing das cooperativas do Paran\u00e1 dos ramos agropecu\u00e1rio, sa\u00fade, cr\u00e9dito, trabalho e consumo est\u00e3o reunidos na sede do Sicredi Dexis, em Maring\u00e1, no F\u00f3rum de Comunica\u00e7\u00e3o das Cooperativas do Paran\u00e1. O evento tem como tema \u201cMarketing Digital e M\u00eddias Sociais\u201d. Promovido pelo Sistema Ocepar, com apoio do Sicredi Dexis, da Cocamar e da Organiza\u00e7\u00e3o das Cooperativas Brasileiras (OCB), foi aberto na manh\u00e3 desta quarta-feira (20\/09) pelos anfitri\u00f5es Rog\u00e9rio Machado, diretor executivo do Sicredi Dexis, e Vania Almeida, gerente executiva de marketing da Cocamar. O f\u00f3rum prossegue at\u00e9 \u00e0s 12 horas desta quinta-feira (21\/09).<\/span><\/span>
SomosCoop<\/span><\/strong> – \u201cTemos a oportunidade de comunicar muito mais fortemente a quest\u00e3o do cooperativismo. Trazer para nossas pautas, nossas campanhas um pouco da nossa hist\u00f3ria e o carimbo SomosCoop utilizando novas ferramentas para difundir a nossa mensagem de forma eficiente\u201d, destacou Vania. \u201cFazemos muito e falamos pouco. Precisamos fomentar cada vez mais o cooperativismo, por meio da comunica\u00e7\u00e3o\u201d, disse Rog\u00e9rio Machado, diretor executivo do Sicredi Dexis.  <\/span>
Planejamento estrat\u00e9gico <\/span><\/strong>– <\/span><\/strong>O coordenador de Comunica\u00e7\u00e3o e Marketing do Sistema Ocepar, Samuel Mill\u00e9o Filho, ressaltou que dentro do planejamento estrat\u00e9gico das cooperativas do Paran\u00e1, o PRC200, um dos desafios \u00e9 estruturar a comunica\u00e7\u00e3o digital, destacou. \u201cPara isso, nesse f\u00f3rum, vamos instituir um comit\u00ea de comunica\u00e7\u00e3o\u201d, informou. <\/span>
M\u00eddias digitais –<\/span><\/strong> A jornalista Marli Vieira, da \u00e1rea de Comunica\u00e7\u00e3o e Marketing do Sistema Ocepar, apresentou um panorama sobre a presen\u00e7a do sistema nas redes sociais. \u201cIniciamos esse trabalho h\u00e1 pouco mais de um ano. Temos 2.500 seguidores no Instagran e 3.541 seguidores no Linkedin, redes que concentram maior parte da nossa audi\u00eancia. Os ganhos v\u00e3o al\u00e9m dos n\u00fameros, porque nesse per\u00edodo avan\u00e7amos em aprendizado, engajamento e, principalmente, numa mudan\u00e7a de comportamento dentro de uma organiza\u00e7\u00e3o que sempre priorizou a comunica\u00e7\u00e3o tradicional e que agora est\u00e1 se abrindo para uma comunica\u00e7\u00e3o moderna, din\u00e2mica, um pouco complexa, mas repleta de oportunidades” disse.<\/span>
Workshop –<\/span><\/strong>Nesta quarta-feira (20\/09), a programa\u00e7\u00e3o do evento teve workshop conduzido pela especialista em m\u00eddias digitais Fernanda Musardo. Na quinta-feira (21\/09), o f\u00f3rum segue com palestras. Os palestrantes s\u00e3o: o professor Tomas Sparano Martins, da UFPR, que falar\u00e1 sobre  \u2018”s impactos das m\u00eddias sociais na Comunica\u00e7\u00e3o Integrada de Marketing” Samara de Ara\u00fajo, gerente de Comunica\u00e7\u00e3o e Marketing do Sistema Organiza\u00e7\u00e3o das Cooperativas Brasileiras (OCB), vai falar sobre “SomosCoop: uma marca cooperativa.”<\/span>
<\/span>Palestras<\/span><\/strong> – Samuel Mill\u00e9o Filho apresentar\u00e1 o Projeto 15 do PR200, que estabelece metas de comunica\u00e7\u00e3o para a organiza\u00e7\u00e3o e vai anunciar a cria\u00e7\u00e3o do comit\u00ea de comunica\u00e7\u00e3o, com a participa\u00e7\u00e3o de profissionais da \u00e1rea das cooperativas. A \u00faltima palestra do evento ser\u00e1 apresentada por Cristiano Stuani, consultor digital do Grupo Massa de Comunica\u00e7\u00e3o e de emissoras de r\u00e1dio. O tema ser\u00e1 \u201cDesmistificando o Chat GPT: alian\u00e7a entre profissionais e IA com as cooperativas\u201d.      <\/span>
 
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 Av. C\u00e2ndido de Abreu, N\u00ba 501 – Centro C\u00edvico – CEP: 80530-000 | Curitiba PR – Fone: (41) 3200-1100 Fax: (41) 3200-1199<\/span>
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  Clique e assine o Informe Paran\u00e1 CooperativoCerca de 60 profissionais de Comunica\u00e7\u00e3o e Marketing das cooperativas do Paran\u00e1 dos ramos agropecu\u00e1rio, sa\u00fade, cr\u00e9dito, trabalho e consumo est\u00e3o reunidos na sede do Sicredi Dexis, em Maring\u00e1, no F\u00f3rum de Comunica\u00e7\u00e3o das Cooperativas do Paran\u00e1. O evento tem como tema \u201cMarketing Digital e M\u00eddias Sociais\u201d. Promovido pelo…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[35],"class_list":["post-5768","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-digital"],"yoast_head":"\nF\u00d3RUM DE COMUNICA\u00c7\u00c3O: Marketing Digital e M\u00eddias Sociais ... - Sistema Ocepar - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/forum-de-comunicacao-marketing-digital-e-midias-sociais-sistema-ocepar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00d3RUM DE COMUNICA\u00c7\u00c3O: Marketing Digital e M\u00eddias Sociais ... - Sistema Ocepar\" \/>\n<meta property=\"og:description\" content=\"  Clique e assine o Informe Paran\u00e1 CooperativoCerca de 60 profissionais de Comunica\u00e7\u00e3o e Marketing das cooperativas do Paran\u00e1 dos ramos agropecu\u00e1rio, sa\u00fade, cr\u00e9dito, trabalho e consumo est\u00e3o reunidos na sede do Sicredi Dexis, em Maring\u00e1, no F\u00f3rum de Comunica\u00e7\u00e3o das Cooperativas do Paran\u00e1. 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