{"id":7185,"date":"2023-10-24T23:11:58","date_gmt":"2023-10-25T02:11:58","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/roswell-park-branding-guidelines-roswell-park-comprehensive-cancer-center\/"},"modified":"2023-10-24T23:11:58","modified_gmt":"2023-10-25T02:11:58","slug":"roswell-park-branding-guidelines-roswell-park-comprehensive-cancer-center","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/roswell-park-branding-guidelines-roswell-park-comprehensive-cancer-center\/","title":{"rendered":"Roswell Park Branding Guidelines &#8211; Roswell Park Comprehensive Cancer Center"},"content":{"rendered":"<p>Founded in 1898 as the first institution to focus on cancer research,                         Roswell Park set the standard for today\u2019s multidisciplinary approach to the highest                         quality cancer care.<br \/>Roswell Park makes fundamental contributions to reducing the global cancer burden                         and sets itself apart as a leader in transplant and cellular therapies, robotic surgery                         training programs, personalized medicine, cancer vaccines and immunotherapy.<br \/>To eliminate cancer\u2019s grip on humanity by                         unlocking its secrets through personalized approaches                         and unleashing the healing power of hope.<br \/>We will do this by:<br \/>To free our world from the fear, pain and loss due to                         cancer \u2014 one act of compassion, one breakthrough discovery,                         one life-changing therapy at a time \u2014 until cancer is gone.<br \/>                         Core values reflect what is most true and important to us as an organization.                     <br \/>These are values that have shaped us and will continue to \u2013 they do not change given                         circumstances or time but rather are consistent throughout our mission areas. Roswell Park                         is a special place to work and the staff and faculty who live these values have made it so.                         These values will guide and power our personal and collective actions and enable future                         successes on behalf of individuals and the world.<br \/>We are driven to provide care that cures and                                     comforts, research that informs the world, and                                     education that enlightens and enables future                                     generations. We proudly stand on our rich                                     history and use it as a platform from which to                                     embrace discovery and change.<br \/>We are committed to making each decision,                                     whether related to patient care, research, education                                     or administration, based on standards that are                                     thoughtful, informed, honest, transparent when                                     appropriate and always respectful of privacy.<br \/>We value and encourage the viewpoints                                     and constructive opinions of all people and                                     disciplines and recognize that all contributions                                     strengthen the results we achieve, the value                                     we provide, the actions we take and the                                     team we strive to be.<br \/>We are devoted to achieving extraordinary progress on behalf of those we serve; patients and                                     families who come to us during times of great                                     need, scientists and clinicians who wish                                     to collaborate, students seeking education, the                                     science of cancer that awaits our contributions,                                     and the community that deserves strong                                     stewardship and economic leadership.<br \/>We are enriched by the diverse cultures, needs, and expectations of our coworkers and of                                 the communities we serve. It is our privilege and responsibility to appreciate these differences                                 as we establish research goals, develop care plans, and interact with one another.<br \/>The following guidelines outline the proper use of the company\u2019s name and how to properly refer                         to it in written form.                     <br \/>The official center name is <strong>Roswell Park Comprehensive Cancer Center<\/strong> which should                         be used for official and professional documentation.<br \/>The center is more commonly referred to as <strong>Roswell Park<\/strong>, which is how the center                         should be named in copy. This is the only alternative to the full name &mdash; acronyms                         or abbreviations, such as Roswell, RPCC or RPCI (Roswell Park Cancer Institute) should NOT be used                         to refer to the center.<br \/><span class=\"utext--lg utext--i\" style=\"font-family: serif\">&#8220;Unleashing the Healing Power of Hope.&#8221;<\/span><br \/>Mainly used in stationary. Does not always need to be used. For logo usage guidelines see <a href=\"#logo_treatment\">Section 8: Logo Treatment<\/a><br \/><strong>OUR LOGO<\/strong>: Any use of the Roswell Park logo must be approved by                         the Creative Services Department at Roswell Park by contacting <a href=\"tel:17168453255\">716-845-3255<\/a>.                     <br \/><strong>1.<\/strong> Full Color on White<br \/><strong>2.<\/strong> Black on White<br \/><strong>3.<\/strong> Blue &#038; Black (or White) on Color<br \/>                         <small>If the Background color is light enough, use either one of these logos<\/small>                     <br \/><strong>4.<\/strong> Reversed Out on Color<br \/>                         <small>If the Background color is dark, use the reversed out logo only<\/small>                     <br \/>All forms of the Roswell Park logo must have a designated amount of clear space on all sides unoccupied by                         other elements. This is to ensure the logo\u2019s visual clarity and effectiveness.<br \/>The margin of clear space should be equivalent to the height of the \u2018R\u2019 at a minimum.                         This area of separation is a minimum and should be increased                         whenever possible.<br \/>The logo can be used in various sizes, but should never be unreadable. If the space only allows for a small                         version of the logo and the words \u201cComprehensive Cancer Center\u201d become unreadable you may use the following                         options as alternatives.<br \/>Option 1.<br \/>Option 2.<br \/>The logo must be used as is should not be altered in any way.<br \/>This means that you must not:<br \/>Change the logo\u2019s orientation or rotation.<br \/>Disproportionately scale or resize the logo.<br \/>Change the logo\u2019s colors.<br \/>Display the logo in a configuration not previously specified.<br \/>Make alterations to the logo\u2019s text.<br \/>Add special effects to the logo.<br \/>Add an outline to the logo or display the logo as an outline.<br \/>Use the logo on top of busy photography.<br \/>Display other elements within the logo\u2019s designated clear space.<br \/>Crop the logo in any way.<br \/>Use the burst icon on its own.<br \/>Fade the logo using transparency.<br \/>The designated typeface for Roswell Park in the Roswell Park logo is <strong>Minion Pro Regular<\/strong>                         and is in all caps. The designated typeface for Comprehensive Cancer Center is <strong>Bernina Sans Condensed Semibold<\/strong>                         also in all caps. The tagline is written in <strong>CapitoliumNews2-SemiBoldItalic<\/strong>. All fonts are available in Adobe Typekit.                     <br \/><b>Headlines:<\/b><br \/><span class=\"utext--red utext--bold\">1: Tungsten<\/span> Family (usually bold). Google web alternative <span class=\"utext--red utext--bold\">Oswald<\/span><br \/><b>Subheads and small amounts of copy:<\/b><br \/><span class=\"utext--red utext--bold\">2: Forza<\/span> Family (usually book or medium). Google web alternative <span class=\"utext--red utext--bold\">Mina<\/span>.<br \/><b>For large amounts of copy, use a simple san serif font such as:<\/b><br \/>Our company colors are professional, soothing and modern, expressing who we are.<br \/>Our main logo color is a deep bright blue and is referred to as \u201cRoswell Blue\u201d.                         The Roswell Blue is accompanied by 100% black text.<br \/>100, 68, 4, 0<br \/>0, 93, 166<br \/>#0055B8<br \/>0, 0, 0, 100<br \/>0, 0, 0<br \/>#000000<br \/>As the only National Cancer Institute-designated comprehensive cancer center in Western and Upstate New York,                         Roswell Park is improving cancer patient care in our region by incorporating national best practices and                         quality standards throughout its network. We believe that all patients should have access to the latest                         technology, the most innovative therapies, and the expertise of the most experienced cancer teams.<br \/>Any use of the Roswell Park Care Network logos must be approved by the Creative Services department at Roswell Park.                         Contact Hillary Banas at <a href=\"mailto:hillary.banas@roswellpark.org?subject:Request for Roswell Park Care Network logo\">Hillary.Banas@RoswellPark.org<\/a> for logo files and approval.<br \/>Care Network locations are branded as follows.<br \/>Any use of Roswell Park video graphics must be approved by the Creative Services                         department at Roswell Park by contacting the Creative Services Department at <a href=\"tel:7168453255\">716-845-3255<\/a>. <br \/>Corporate<br \/>Feature<br \/>Social Media<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiN2h0dHBzOi8vd3d3LnJvc3dlbGxwYXJrLm9yZy9uZXdzcm9vbS9yb3N3ZWxsLXBhcmstbG9nb3PSAQA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founded in 1898 as the first institution to focus on cancer research, Roswell Park set the standard for today\u2019s multidisciplinary approach to the highest quality cancer care.Roswell Park makes fundamental contributions to reducing the global cancer burden and sets itself apart as a leader in transplant and cellular therapies, robotic surgery training programs, personalized medicine,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[70],"class_list":["post-7185","post","type-post","status-publish","format-standard","hentry","category-design","tag-designer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roswell Park Branding Guidelines - Roswell Park Comprehensive Cancer Center - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/roswell-park-branding-guidelines-roswell-park-comprehensive-cancer-center\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roswell Park Branding Guidelines - Roswell Park Comprehensive Cancer Center\" \/>\n<meta property=\"og:description\" content=\"Founded in 1898 as the first institution to focus on cancer research, Roswell Park set the standard for today\u2019s multidisciplinary approach to the highest quality cancer care.Roswell Park makes fundamental contributions to reducing the global cancer burden and sets itself apart as a leader in transplant and cellular therapies, robotic surgery training programs, personalized medicine,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4tuneagencia.digital\/blog\/roswell-park-branding-guidelines-roswell-park-comprehensive-cancer-center\/\" \/>\n<meta property=\"og:site_name\" content=\"4tuneagencia.digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-25T02:11:58+00:00\" \/>\n<meta name=\"author\" content=\"4tune\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"4tune\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/roswell-park-branding-guidelines-roswell-park-comprehensive-cancer-center\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/roswell-park-branding-guidelines-roswell-park-comprehensive-cancer-center\/\"},\"author\":{\"name\":\"4tune\",\"@id\":\"https:\/\/4tuneagencia.digital\/blog\/#\/schema\/person\/7c40d2e8b9964c2390122613459c2100\"},\"headline\":\"Roswell Park Branding Guidelines &#8211; 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