{"id":8166,"date":"2023-11-04T19:29:33","date_gmt":"2023-11-04T22:29:33","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/a-adocao-do-amperity-pelos-clientes-para-midia-paga-sobe-para-mais-de-50\/"},"modified":"2023-11-04T19:29:33","modified_gmt":"2023-11-04T22:29:33","slug":"a-adocao-do-amperity-pelos-clientes-para-midia-paga-sobe-para-mais-de-50","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/a-adocao-do-amperity-pelos-clientes-para-midia-paga-sobe-para-mais-de-50\/","title":{"rendered":"A ado\u00e7\u00e3o do Amperity pelos clientes para m\u00eddia paga sobe para mais de 50%"},"content":{"rendered":"
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Amperity<\/a>, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announced that more than 50% of its customer base has adopted Amperity for Paid Media<\/a>. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.<\/p>\n

Since its launch in May 2023, Amperity for Paid Media has used industry-leading ad connectors and first-party data to deliver more than 11 billion unified customer profiles each day. These are delivered to the ad platforms of Amperity customers, across a range of industries, including retail, quick-serve restaurants (QSR), consumer packaged goods (CPG), travel and hospitality, sports teams and leagues, and financial services.<\/p>\n

Marketers and digital agencies continue to struggle to find a way to measure digital and in-store transactions to deliver highly personalized campaigns and optimize their budget spend \u2013 which is where Amperity excels. Brands using Amperity for paid media are experiencing the following results:<\/p>\n