{"id":8288,"date":"2023-11-06T10:27:44","date_gmt":"2023-11-06T13:27:44","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/elon-musk-continua-demitindo-no-twitter-e-quer-copiar-anuncios-do-google-olhar-digital\/"},"modified":"2023-11-06T10:27:44","modified_gmt":"2023-11-06T13:27:44","slug":"elon-musk-continua-demitindo-no-twitter-e-quer-copiar-anuncios-do-google-olhar-digital","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/elon-musk-continua-demitindo-no-twitter-e-quer-copiar-anuncios-do-google-olhar-digital\/","title":{"rendered":"Elon Musk continua demitindo no Twitter e quer \u2018copiar\u2019 an\u00fancios do Google – Olhar Digital"},"content":{"rendered":"

Ap\u00f3s dispensar quase dois ter\u00e7os da for\u00e7a de trabalho<\/a> do Twitter no ano passado, Elon Musk<\/a> havia dito em novembro que as ondas de demiss\u00f5es acabaram. Avan\u00e7ando alguns meses, parece que a hist\u00f3ria n\u00e3o \u00e9 bem assim.
Enquanto isso, o novo dono da empresa deu ordens para reformular completamente a maneira que os an\u00fancios s\u00e3o direcionados no feed do Twitter, tudo isso em uma semana<\/strong>.
\u201cDesculpe por mostrar tantos an\u00fancios irrelevantes (\u2026)\u201d, diz uma postagem recente de Musk. Em breve, o Twitter vai vincular an\u00fancios por palavras-chave e t\u00f3picos em vez de considerar as atividades de um usu\u00e1rio e dados do seu perfil \u2014 um modelo id\u00eantico ao que o Google usa.
\u201cIsso melhorar\u00e1 drasticamente a relev\u00e2ncia\u201d, acrescentou.
Sorry for showing you so many irrelevant & annoying ads on Twitter! <\/p>\n

We\u2019re taking the (obvious) corrective action of tying ads to keywords & topics in tweets, like Google does with search.<\/p>\n

This will improve contextual relevance dramatically.
\u00c9 uma abordagem que de fato funcionou muito bem no mecanismo de busca \u2014 em que os usu\u00e1rios v\u00e3o atr\u00e1s de encontrar algo relevante \u2014 e ajudou o Google a construir um verdadeiro imp\u00e9rio no ramo de an\u00fancios online, um dos mais lucrativos de todos os tempos.
No entanto, ainda n\u00e3o h\u00e1 ind\u00edcios de como isso pode funcionar em uma rede social, destaca o The Verge<\/em>.
Leia mais:<\/strong>
Alguns funcion\u00e1rios sugeriram que prazo apresentado por Musk era completamente invi\u00e1vel<\/strong>, um deles foi Marcin Kadluczka, ex-gerente de engenharia de monetiza\u00e7\u00e3o. \u201cAcredito que o Twitter pode realmente melhorar os an\u00fancios em 2-3 meses (n\u00e3o necessariamente em uma semana)\u201d, disse em um tu\u00edte postado no \u00faltimo s\u00e1bado (20).\u00a0
A ideia, pelo visto, n\u00e3o foi muito bem recebida pelo novo dono do Twitter. Marcin foi dispensado junto com outros membros do time de organiza\u00e7\u00f5es de an\u00fancios, consumidores e vendas da rede social na \u00faltima sexta-feira (17).
Por enquanto, Musk n\u00e3o comentou nada sobre as novas demiss\u00f5es ou sobre o prazo apertado para a mudan\u00e7a no formato de an\u00fancios no Twitter.
Imagem principal: rafapress\/Shutterstock<\/em>
Via: The Verge<\/a>
J\u00e1 assistiu aos novos v\u00eddeos no\u00a0<\/strong>YouTube<\/strong><\/a>\u00a0do Olhar Digital? Inscreva-se no canal!<\/strong>
Gabriel S\u00e9rvio \u00e9 formado em Comunica\u00e7\u00e3o Social pelo Centro Universit\u00e1rio Geraldo Di Biase e faz parte da reda\u00e7\u00e3o do Olhar Digital desde 2020.<\/p>\n

source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ap\u00f3s dispensar quase dois ter\u00e7os da for\u00e7a de trabalho do Twitter no ano passado, Elon Musk havia dito em novembro que as ondas de demiss\u00f5es acabaram. Avan\u00e7ando alguns meses, parece que a hist\u00f3ria n\u00e3o \u00e9 bem assim.Enquanto isso, o novo dono da empresa deu ordens para reformular completamente a maneira que os an\u00fancios s\u00e3o direcionados…<\/p>\n","protected":false},"author":1,"featured_media":8289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[36],"class_list":["post-8288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"\nElon Musk continua demitindo no Twitter e quer \u2018copiar\u2019 an\u00fancios do Google - Olhar Digital - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/elon-musk-continua-demitindo-no-twitter-e-quer-copiar-anuncios-do-google-olhar-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elon Musk continua demitindo no Twitter e quer \u2018copiar\u2019 an\u00fancios do Google - Olhar Digital\" \/>\n<meta property=\"og:description\" content=\"Ap\u00f3s dispensar quase dois ter\u00e7os da for\u00e7a de trabalho do Twitter no ano passado, Elon Musk havia dito em novembro que as ondas de demiss\u00f5es acabaram. 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