{"id":8398,"date":"2023-11-07T21:05:07","date_gmt":"2023-11-08T00:05:07","guid":{"rendered":"https:\/\/4tuneagencia.digital\/blog\/anunciando-o-lancamento-da-nova-central-de-transparencia-de-anuncios-the-keyword-google-product-and-technology-news\/"},"modified":"2023-11-07T21:05:07","modified_gmt":"2023-11-08T00:05:07","slug":"anunciando-o-lancamento-da-nova-central-de-transparencia-de-anuncios-the-keyword-google-product-and-technology-news","status":"publish","type":"post","link":"https:\/\/4tuneagencia.digital\/blog\/anunciando-o-lancamento-da-nova-central-de-transparencia-de-anuncios-the-keyword-google-product-and-technology-news\/","title":{"rendered":"Anunciando o lan\u00e7amento da nova Central de Transpar\u00eancia de An\u00fancios &#8211; The Keyword | Google Product and Technology News"},"content":{"rendered":"<p>Google Ads<br \/>29 Mar, 2023<br \/><span class=\"article-meta__read-time--number\"><\/span>minutos de leitura<br \/>           Hoje, estamos anunciando a Central de Transpar\u00eancia de An\u00fancios para ajudar voc\u00ea a saber mais sobre os an\u00fancios que v\u00ea na Busca, YouTube e Display de maneira r\u00e1pida e f\u00e1cil         <br \/>Sabemos como \u00e9 importante para voc\u00ea saber mais sobre os an\u00fancios que voc\u00ea v\u00ea na internet. Mais de 30 milh\u00f5es de pessoas interagem com os recursos de transpar\u00eancia de an\u00fancios e controles oferecidos pelo Google diariamente. \u00c9 por isso que, ao longo dos \u00faltimos cinco anos, temos investido em melhorar as formas como voc\u00ea pode obter mais informa\u00e7\u00f5es sobre os an\u00fancios que v\u00ea e manter o controle sobre sua experi\u00eancia.<br \/>\u00c9 por isso que, hoje, uma nova <a href=\"https:\/\/adstransparency.google.com\/?region=BR\">Central de Transpar\u00eancia de An\u00fancios<\/a> come\u00e7a a ser disponibilizada globalmente para ajudar voc\u00ea a ter acesso de forma r\u00e1pida e f\u00e1cil \u00e0s informa\u00e7\u00f5es dos an\u00fancios nas plataformas do Google, incluindo Busca, Youtube e Display.<br \/>A Central de Transpar\u00eancia de An\u00fancios \u00e9 resultado de uma longa jornada de trabalho. Em 2018, <a href=\"https:\/\/blog.google\/outreach-initiatives\/civics\/how-were-supporting-the-2022-us-midterm-elections\/\">come\u00e7amos a exigir, nos Estados Unidos, a verifica\u00e7\u00e3o de anunciantes<\/a> interessados em usar nossas plataformas para exibir an\u00fancios eleitorais e incluir nos an\u00fancios quem pagou por ele. Em 2020, demos um passo al\u00e9m ao introduzir um <a href=\"https:\/\/blog.google\/products\/ads\/advertiser-identity-verification-for-transparency\/\">programa global de verifica\u00e7\u00e3o de anunciantes<\/a>, que exige que os anunciantes do Google confirmem informa\u00e7\u00f5es sobre sua \u00e1rea de atua\u00e7\u00e3o, onde operam e seus produtos e servi\u00e7os. Em outubro passado, <a href=\"https:\/\/blog.google\/technology\/safety-security\/my-ad-center\/\">lan\u00e7amos globalmente a Minha Central de An\u00fancios<\/a>, uma forma de colocar nossos usu\u00e1rios no controle dos an\u00fancios que veem na Busca, YouTube e Discover \u2013 a partir dos pr\u00f3prios an\u00fancios.<br \/>A Central de Transpar\u00eancia de An\u00fancios \u00e9 um hub que permite pesquisar todos os an\u00fancios de anunciantes verificados que foram servidos em plataformas do Google. Esta Central foi projetada para garantir que voc\u00ea tenha acesso f\u00e1cil \u00e0s informa\u00e7\u00f5es sobre os an\u00fancios que v\u00ea no Google. Neste site, voc\u00ea encontrar\u00e1:<br \/>Voc\u00ea pode pesquisar an\u00fancios, saber mais sobre seu formato e a data em que foi exibido pela \u00faltima vez com a Central de Transpar\u00eancia de An\u00fancios<br \/>Por exemplo, imagine que voc\u00ea esteja vendo um an\u00fancio de uma marca de cuidados com a pele que esteja interessado, mas n\u00e3o reconhe\u00e7a a marca ou esteja curioso para saber se voc\u00ea reconhece outros an\u00fancios dessa marca. Com a Central de Transpar\u00eancia de An\u00fancios, voc\u00ea pode procurar pelo anunciante e descobrir mais sobre ele antes de fazer a compra ou visitar o seu site.<br \/>Voc\u00ea pode acessar a Central de Transpar\u00eancia de An\u00fancios diretamente, ou visitar a <a href=\"https:\/\/myadcenter.google.com\/\">Minha Central de An\u00fancios<\/a> a partir do menu de tr\u00eas pontos localizados ao lado dos an\u00fancios. Aqui, voc\u00ea ir\u00e1 encontrar um menu que inclui informa\u00e7\u00f5es sobre se os anunciante \u00e9 ou n\u00e3o verificado, e voc\u00ea pode tamb\u00e9m curtir, bloquear ou reportar um an\u00fancio, caso acredite que ele viola nossas <a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6008942\">pol\u00edticas<\/a>. Se voc\u00ea quiser personalizar ainda mais a sua experi\u00eancia com a publicidade \u2013 como ver mais an\u00fancios de marcas que voc\u00ea gosta e menos das que voc\u00ea n\u00e3o gosta \u2013 voc\u00ea pode visitar <a href=\"https:\/\/myadcenter.google.com\/\">diretamente<\/a> a Minha Central de An\u00fancios.<br \/>Voc\u00ea pode curtir, bloquear ou denunciar rapidamente um an\u00fancio diretamente dos pr\u00f3prios an\u00fancios com Minha Central de An\u00fancios<br \/>Estamos comprometidos em proteger as pessoas oferecendo uma experi\u00eancia com an\u00fancios mais segura, confi\u00e1vel e transparente. Com a Central de Transpar\u00eancia de An\u00fancios, voc\u00ea sempre ter\u00e1 visibilidade sobre os an\u00fancios que voc\u00ea encontra no Google. Para ajudar as pessoas a tomar decis\u00f5es on-line embasadas em informa\u00e7\u00f5es \u2013 n\u00e3o importa onde elas estejam \u2013 vamos disponibilizar a Central de Transpar\u00eancia de An\u00fancios globalmente ao longo das pr\u00f3ximas semanas.<br \/>               Siga-nos             <\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiX2h0dHBzOi8vYmxvZy5nb29nbGUvaW50bC9wdC1ici9wcm9kdXRvcy9hbnVuY2lhbmRvLWEtbm92YS1jZW50cmFsLWRlLXRyYW5zcGFyZW5jaWEtZGUtYW51bmNpb3Mv0gFjaHR0cHM6Ly9ibG9nLmdvb2dsZS9pbnRsL3B0LWJyL3Byb2R1dG9zL2FudW5jaWFuZG8tYS1ub3ZhLWNlbnRyYWwtZGUtdHJhbnNwYXJlbmNpYS1kZS1hbnVuY2lvcy9hbXAv?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads29 Mar, 2023minutos de leitura Hoje, estamos anunciando a Central de Transpar\u00eancia de An\u00fancios para ajudar voc\u00ea a saber mais sobre os an\u00fancios que v\u00ea na Busca, YouTube e Display de maneira r\u00e1pida e f\u00e1cil Sabemos como \u00e9 importante para voc\u00ea saber mais sobre os an\u00fancios que voc\u00ea v\u00ea na internet. Mais de 30&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[36],"class_list":["post-8398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anunciando o lan\u00e7amento da nova Central de Transpar\u00eancia de An\u00fancios - The Keyword | Google Product and Technology News - 4tuneagencia.digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tuneagencia.digital\/blog\/anunciando-o-lancamento-da-nova-central-de-transparencia-de-anuncios-the-keyword-google-product-and-technology-news\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anunciando o lan\u00e7amento da nova Central de Transpar\u00eancia de An\u00fancios - The Keyword | Google Product and Technology News\" \/>\n<meta property=\"og:description\" content=\"Google Ads29 Mar, 2023minutos de leitura Hoje, estamos anunciando a Central de Transpar\u00eancia de An\u00fancios para ajudar voc\u00ea a saber mais sobre os an\u00fancios que v\u00ea na Busca, YouTube e Display de maneira r\u00e1pida e f\u00e1cil Sabemos como \u00e9 importante para voc\u00ea saber mais sobre os an\u00fancios que voc\u00ea v\u00ea na internet. 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